Mergers and acquisitions Audience in Germany
Mergers and acquisitions has an estimated audience of 449,476 people in Germany. 42.4% are female, 57.6% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FlixBus, LinkedIn, Eurowings, Indeed.com, Ticketmaster.
The average Mergers and acquisitions fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FlixBus, LinkedIn, Eurowings, with strongest over-indexing on FlixBus (8.34× the country average). Demographically, the Mergers and acquisitions audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Mergers and acquisitions fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 40.6 |
| Estimated audience size | 449,476 |
Audience persona
The typical Mergers and acquisitions fan in Germany is more male, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for FlixBus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,330 | 1.26× |
| Bayern | 96,920 | 1.34× |
| Baden-Württemberg | 79,267 | 1.29× |
| Hessen | 67,471 | 1.97× |
| Niedersachsen | 37,561 | 0.86× |
| Berlin | 29,821 | 1.48× |
| Rheinland-Pfalz | 20,477 | 0.91× |
| Hamburg | 18,568 | 1.83× |
| Sachsen | 15,703 | 0.71× |
| Schleswig-Holstein | 14,638 | 0.91× |
| Brandenburg | 7,989 | 0.57× |
| Thüringen | 5,274 | 0.46× |
| Sachsen-Anhalt | 4,331 | 0.37× |
| Bremen | 4,180 | 1.09× |
| Mecklenburg-Vorpommern | 3,296 | 0.38× |
| Saarland | 3,058 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlixBus | 8.34× | Cars & Mobility |
| 4.6× | Internet & Social Media | |
| Eurowings | 3.12× | Travel & Leisure |
| Indeed.com | 2.94× | Business & Career |
| Ticketmaster | 5.23× | Travel & Leisure |
| Job | 2.72× | Business & Career |
| Commerzbank | 2.17× | Business & Career |
| Leisure | 1.81× | Travel & Leisure |
| Mobile app | 1.85× | Technology & Electronics |
| Pets | 1.51× | Pets & Animals |
| YouTube | 1.57× | Movies & TV |
| Tagesschau | 1.59× | Movies & TV |
| Edeka | 1.8× | Shopping |
| Politics and social issues | 1.51× | Politics & Society |
| Software | 1.53× | Technology & Electronics |
| Spiegel Online | 1.71× | News |
| Professional network service | 7× | Technology & Electronics |
| EBay | 1.74× | Shopping |
| Ryanair | 1.99× | Travel & Leisure |
| Science | 1.84× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.5 |
| Need for Security | CONSERVATISM | 1.65 |
| Early Adopter Mentality | POWER | 1.61 |
| Indulgence | JOY | 1.46 |
| Quality Awareness | PREMIUM | 1.33 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Japan | 6.9% |
| Mexico | 4.2% |
See Mergers and acquisitions audiences in other countries
- Mergers and acquisitions — United States
- Mergers and acquisitions — United Kingdom
- Mergers and acquisitions — France
- Mergers and acquisitions — Italy
- Mergers and acquisitions — Spain
- Mergers and acquisitions — Brazil
- Mergers and acquisitions — Japan
- Mergers and acquisitions — South Korea
- Mergers and acquisitions — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mergers and acquisitions have in Germany?
Mergers and acquisitions has an estimated audience of 449,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mergers and acquisitions fans?
42.4% of Mergers and acquisitions fans are female, 57.6% are male, with an average age of 40.6 years.
Which brands do Mergers and acquisitions fans like most?
Mergers and acquisitions fans show strongest brand affinity for FlixBus (8.34×), LinkedIn (4.6×), and Eurowings (3.12×) over the country average.
Where do Mergers and acquisitions fans live in Germany?
Mergers and acquisitions fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,330), Bayern (reach 96,920), and Baden-Württemberg (reach 79,267). These three regions account for the largest share of the active audience.
What other brands do Mergers and acquisitions fans also like?
Beyond Mergers and acquisitions itself, the audience over-indexes on LinkedIn (4.6×), Eurowings (3.12×), Indeed.com (2.94×), and Ticketmaster (5.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mergers and acquisitions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.