MHP Audience in Germany
MHP has an estimated audience of 191,222 people in Germany. 37.5% are female, 62.5% are male, average age 37.7. Top brand affinities: Carrie (novel), Christmas Gift, Gil Ofarim, CAC 40, Acoustic music.
Top brand affinities include Carrie (novel), Christmas Gift, Gil Ofarim, with strongest over-indexing on Carrie (novel) (35.71× the country average). Demographically, the MHP audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of MHP fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 37.7 |
| Estimated audience size | 191,222 |
Audience persona
The typical MHP fan in Germany is more male, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Carrie (novel).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrie (novel) | 35.71× | Literature |
| Christmas Gift | 3.18× | Kids & Family |
| Gil Ofarim | 1.66× | Music & Radio |
| CAC 40 | 1.62× | Business & Career |
| Acoustic music | 3.81× | Music & Radio |
| Icon (magazine) | 1.63× | Arts & Culture |
| Headhunters (film) | 3.03× | Movies & TV |
| Business English | 1.73× | Business & Career |
| Loincloth | 1.66× | Fashion & Accessoires |
| Home Delivery | 1.53× | Food & Beverages |
| Hypertext | 1.6× | Technology & Electronics |
| Hawesko | 2.04× | Food & Beverages |
| Figure painting (hobby) | 2.02× | Arts & Culture |
| Staycation | 1.82× | Home & Garden |
| Jaguar F-Pace | 2.96× | Cars & Mobility |
| Fakty TVN | 3.88× | Movies & TV |
| Building insulation | 1.88× | Home & Garden |
| Hammock camping | 3.03× | Travel & Leisure |
| Hundertwasserhaus | 2.21× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 1.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.44 |
| Career Orientation | POWER | 1.36 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.23 |
| Quality Awareness | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.7% |
| United States | 7.5% |
| Japan | 2.7% |
See MHP audiences in other countries
More Consulting audiences in Germany
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- Yandex (1,303,116)
How to read this data
Audience size is the estimated number of people in Germany who actively search for MHP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.