A data profile of the people who buy, follow and care about Natural environment in Germany — modelled from more than twelve digital signal sources. Natural environment has an estimated audience of 2,780,653 people in Germany.
Natural environment has an estimated audience of 2,780,653 people in Germany. 56.5% are female, 43.5% are male, average age 39.7. Top brand affinities: Sustainable energy, Real property, Renewable energy, Tagesschau, Rossmann.
Top brand affinities include Sustainable energy, Real property, Renewable energy, with strongest over-indexing on Sustainable energy (3.41× the country average).
Demographically, the Natural environment audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Natural environment fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Natural environment profile in Germany.
56.5% are female, 43.5% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.7 |
| Estimated audience size | 2,780,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Natural environment audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 6.5% |
| Brazil | 4.6% |
The strongest cross-interests of the Natural environment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 4.73× | ||
| 02 | Homeschooling | Politics & Society | 4.16× | ||
| 03 | Pandora | Fashion & Accessoires | 3.73× | ||
| 04 | Sustainable energy | Home & Garden | 3.41× | ||
| 05 | Renewable energy | Business & Career | 3.13× | ||
| 06 | Volunteering | Politics & Society | 2.74× | ||
| 07 | Chihuahua (dog) | Pets & Animals | 2.24× | ||
| 08 | Efficient energy use | Technology & Electronics | 2.17× | ||
| 09 | French Bulldog | Pets & Animals | 2.12× | ||
| 10 | Rossmann | Shopping | 2.09× | ||
| 11 | Sustainability | Politics & Society | 2.03× | ||
| 12 | Tagesschau | Movies & TV | 1.99× | ||
| 13 | Hugendubel | Shopping | 1.95× | ||
| 14 | Organic farming | Food & Beverages | 1.93× | ||
| 15 | Kitchen | Home & Garden | 1.92× | ||
| 16 | House music | Music & Radio | 1.82× | ||
| 17 | Transfermarkt | Sports | 1.80× | ||
| 18 | Energy | Home & Garden | 1.72× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 20 | Airbnb | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.47× | |
| Indulgence | JOY | 1.51× | |
| Pet Ownership | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Family Orientation | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Natural environment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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