Natural environment Audience in Germany
Natural environment has an estimated audience of 2,780,653 people in Germany. 56.5% are female, 43.5% are male, average age 39.7. Top brand affinities: Information sensitivity, Icon (magazine), Cachorro, Bank account, Figure painting (hobby).
Top brand affinities include Information sensitivity, Icon (magazine), Cachorro, with strongest over-indexing on Information sensitivity (3.28× the country average). Demographically, the Natural environment audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Indulgence.
Category: Home & Garden · Type: Topic
Demographics of Natural environment fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.7 |
| Estimated audience size | 2,780,653 |
Audience persona
The typical Natural environment fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Information sensitivity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Information sensitivity | 3.28× | Technology & Electronics |
| Icon (magazine) | 1.52× | Arts & Culture |
| Cachorro | 2.02× | Pets & Animals |
| Bank account | 1.63× | Business & Career |
| Figure painting (hobby) | 2.12× | Arts & Culture |
| Esra Erol | 2.75× | Movies & TV |
| Roaming | 1.95× | Technology & Electronics |
| Catania | 4× | Travel & Leisure |
| Glashütte | 1.91× | Travel & Leisure |
| Whist | 2.17× | Games |
| The Equalizer | 1.94× | Movies & TV |
| Celtic mythology | 2.04× | Arts & Culture |
| Scratching post | 2.23× | Pets & Animals |
| Hauser & Wirth | 3.13× | Arts & Culture |
| Throne of Glass | 2.1× | Literature |
| Carrie (novel) | 2.13× | Literature |
| Durban University of Technology | 1.82× | Business & Career |
| Wolverine (comics) | 2× | Literature |
| Cloppenburg | 1.55× | Travel & Leisure |
| Hostelworld | 2.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.69 |
| Indulgence | JOY | 1.51 |
| DIY Mentality | THRILL | 1.42 |
| Pet Ownership | JOY | 1.37 |
| Sports Activity | POWER | 1.36 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 6.5% |
| Brazil | 4.6% |
See Natural environment audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural environment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.