A data profile of the people who buy, follow and care about Natural environment in Spain — modelled from more than twelve digital signal sources. Natural environment has an estimated audience of 2,380,881 people in Spain.
Natural environment has an estimated audience of 2,380,881 people in Spain. 56.0% are female, 44.0% are male, average age 44.9. Top brand affinities: Iberia (airline), WhatsApp, Real property, Volunteering, Distilled beverage.
Top brand affinities include Iberia (airline), WhatsApp, Real property, with strongest over-indexing on Iberia (airline) (2.16× the country average).
Demographically, the Natural environment audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Natural environment fan in Spain is more female, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Natural environment profile in Spain.
56.0% are female, 44.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 44.9 |
| Estimated audience size | 2,380,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Natural environment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 6.5% |
| Brazil | 4.6% |
The strongest cross-interests of the Natural environment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.13× | ||
| 02 | Volunteering | Politics & Society | 3.08× | ||
| 03 | Real property | Home & Garden | 2.96× | ||
| 04 | Mango | Shopping | 2.53× | ||
| 05 | Refrigerator | Home & Garden | 2.39× | ||
| 06 | Betfair | Games | 2.26× | ||
| 07 | Distilled beverage | Food & Beverages | 2.22× | ||
| 08 | Internet & Social Media | 2.20× | |||
| 09 | Iberia (airline) | Travel & Leisure | 2.16× | ||
| 10 | Sustainable energy | Home & Garden | 2.08× | ||
| 11 | Innovation | Business & Career | 2.05× | ||
| 12 | Ethical consumerism | Shopping | 2.05× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.91× | ||
| 14 | Renewable energy | Business & Career | 1.79× | ||
| 15 | Travel website | Travel & Leisure | 1.73× | ||
| 16 | Local food | Food & Beverages | 1.72× | ||
| 17 | Sustainability | Politics & Society | 1.71× | ||
| 18 | Wikipedia | Internet & Social Media | 1.68× | ||
| 19 | Charity and causes | Business & Career | 1.68× | ||
| 20 | Aldi | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.84× | |
| Community Orientation | OPEN | 1.46× | |
| Travelling | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.94× | |
| Tradition | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Natural environment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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