Rascasse Audience Intelligence

Natural environment Audience in United States

A data profile of the people who buy, follow and care about Natural environment in United States — modelled from more than twelve digital signal sources. Natural environment has an estimated audience of 10,244,376 people in United States.

#2238among Topic in United States#245in Home & Garden

The average Natural environment fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Real property, Lunch, with strongest over-indexing on Scooby-Doo (2.1× the country average).

Demographically, the Natural environment audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural environment fan in United States is balanced, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Scooby-Doo.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural environment profile in United States.

Audience size
10.2M
in United States
Gender
52.6%♀
47.4% male
Age
39.6
average years
Country rank
#3491
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural environment fans

52.6% are female, 47.4% are male, average age 39.6.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Natural environment audience in United States
MetricValue
Female52.6%
Male47.4%
Average age39.6
Estimated audience size10,244,376
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Natural environment audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Natural environment audience comes from United States.

Worldwide audience distribution share by country for Natural environment
CountryShare
United States15.9%
Japan6.5%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural environment audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural environment fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.20×
02Illinois~400K1.18×
03Alaska~30K1.16×
04North Dakota~20K1.13×
05California~1M1.10×
06South Dakota~30K1.10×
07Vermont~20K1.09×
08Washington~200K1.07×
09Oklahoma~100K1.07×
10Delaware~30K1.06×
11Minnesota~200K1.05×
12Kansas~90K1.05×
13Hawaii~50K1.05×
14Montana~30K1.05×
15Oregon~100K1.02×
16Nebraska~50K1.02×
17Kentucky~100K1.01×
18Mississippi~90K1.01×
19Maine~40K1.01×
20Rhode Island~30K1.01×
21Colorado~200K1.00×
22New Mexico~50K0.99×
23Georgia~300K0.98×
24Arizona~200K0.98×
25West Virginia~50K0.98×
26Florida~700K0.97×
27Louisiana~100K0.97×
28New Hampshire~40K0.97×
29Virginia~200K0.96×
30Indiana~200K0.95×
31Idaho~50K0.95×
32Washington, District of Columbia~30K0.95×
33Arkansas~80K0.94×
34Pennsylvania~300K0.92×
35Missouri~200K0.91×
36South Carolina~100K0.91×
37Alabama~100K0.91×
38Nevada~90K0.91×
39Iowa~80K0.91×
40Tennessee~200K0.90×
41Connecticut~90K0.90×
42Utah~80K0.90×
43Maryland~200K0.89×
44Wisconsin~100K0.89×
45North Carolina~300K0.88×
46Michigan~200K0.88×
47New York~500K0.87×
48Massachusetts~200K0.86×
49New Jersey~200K0.81×
50Ohio~300K0.80×
Fig. 06

Affinity by region

Affinity by region — Natural environment, United States
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural environment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural environment audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV2.10×
02LipstickBeauty & Wellness2.00×
03Real propertyHome & Garden1.99×
04EyebrowBeauty & Wellness1.99×
05InnovationBusiness & Career1.98×
06House musicMusic & Radio1.96×
07Sustainable energyHome & Garden1.94×
08Bath and BodyworksShopping1.90×
09Organic farmingFood & Beverages1.86×
10Renewable energyBusiness & Career1.85×
11LunchFood & Beverages1.75×
12PoodlePets & Animals1.74×
13Made in USABusiness & Career1.70×
14PhilanthropyArts & Culture1.64×
15Dog walkingPets & Animals1.62×
16PianoMusic & Radio1.62×
17French BulldogPets & Animals1.61×
18High schoolBusiness & Career1.59×
19Labrador RetrieverPets & Animals1.56×
20SustainabilityPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural environment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural environment audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.88×
Design AffinityPREMIUM1.32×
PatriotismCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural environment audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
TraditionCONSERVATISM0.90×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural environment have in United States?

Natural environment has an estimated audience of 10,244,376 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural environment fans?

52.6% of Natural environment fans are female, 47.4% are male, with an average age of 39.6 years.

03

Which brands do Natural environment fans like most?

Natural environment fans show strongest brand affinity for Scooby-Doo (2.1×), Real property (1.99×), and Lunch (1.75×) over the country average.

04

Where do Natural environment fans live in United States?

Natural environment fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Natural environment fans also like?

Beyond Natural environment itself, the audience over-indexes on Real property (1.99×), Lunch (1.75×), Innovation (1.98×), and Organic farming (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Natural environment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural environment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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