Odenwald Audience in Germany
Odenwald has an estimated audience of 625,324 people in Germany. 55.5% are female, 44.5% are male, average age 39.8. Top regions: Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, Aral AG, Tipico, FC Bayern Munich, Sparkasse.
The average Odenwald fan in Germany is 39.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, Aral AG, Tipico, with strongest over-indexing on Borussia Dortmund (1.56× the country average). Demographically, the Odenwald audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Odenwald fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.8 |
| Estimated audience size | 625,324 |
Audience persona
The typical Odenwald fan in Germany is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 172,552 | 2.02× |
| Hessen | 137,756 | 2.89× |
| Nordrhein-Westfalen | 113,528 | 0.83× |
| Bayern | 104,885 | 1.04× |
| Rheinland-Pfalz | 52,909 | 1.69× |
| Niedersachsen | 42,908 | 0.71× |
| Sachsen | 23,079 | 0.75× |
| Berlin | 16,870 | 0.6× |
| Schleswig-Holstein | 13,736 | 0.61× |
| Thüringen | 12,920 | 0.81× |
| Brandenburg | 11,094 | 0.57× |
| Sachsen-Anhalt | 11,060 | 0.68× |
| Hamburg | 9,008 | 0.64× |
| Saarland | 8,181 | 1.07× |
| Mecklenburg-Vorpommern | 6,312 | 0.53× |
| Bremen | 2,961 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.56× | Sports |
| Aral AG | 2.16× | Cars & Mobility |
| Tipico | 2.87× | Games |
| FC Bayern Munich | 1.6× | Sports |
| Sparkasse | 2.32× | Business & Career |
| 2. Bundesliga | 2.03× | Sports |
| RTL Television | 2.22× | Movies & TV |
| Vacations | 1.89× | Travel & Leisure |
| Satire | 2.8× | Literature |
| Eintracht Frankfurt | 1.6× | Sports |
| VfB Stuttgart | 1.68× | Sports |
| Musical instrument | 1.9× | Music & Radio |
| Allgäu | 3.36× | Travel & Leisure |
| House music | 1.62× | Music & Radio |
| IHF World Men's Handball Championship | 1.99× | Sports |
| Postbank | 1.57× | Business & Career |
| Walking | 2.5× | Sports |
| TUI | 1.92× | Travel & Leisure |
| Ariana Grande | 2.84× | Music & Radio |
| Center Parcs | 2.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Travelling | THRILL | 1.24 |
| Sustainability | BALANCE | 1.15 |
| Sports Activity | POWER | 1.12 |
| Indulgence | JOY | 1.08 |
| Spirituality | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.6% |
| Netherlands | 2.1% |
| Austria | 1.7% |
See Odenwald audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Odenwald have in Germany?
Odenwald has an estimated audience of 625,324 people in Germany, concentrated in Baden-Württemberg and Hessen.
What is the gender split and age of Odenwald fans?
55.5% of Odenwald fans are female, 44.5% are male, with an average age of 39.8 years.
Which brands do Odenwald fans like most?
Odenwald fans show strongest brand affinity for Borussia Dortmund (1.56×), Aral AG (2.16×), and Tipico (2.87×) over the country average.
Where do Odenwald fans live in Germany?
Odenwald fans in Germany are most concentrated in Baden-Württemberg (reach 172,552), Hessen (reach 137,756), and Nordrhein-Westfalen (reach 113,528). These three regions account for the largest share of the active audience.
What other brands do Odenwald fans also like?
Beyond Odenwald itself, the audience over-indexes on Aral AG (2.16×), Tipico (2.87×), FC Bayern Munich (1.6×), and Sparkasse (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Odenwald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.