Olympiastadion Audience in Germany
Olympiastadion has an estimated audience of 957,890 people in Germany. 35.1% are female, 64.9% are male, average age 35.6. Top regions: Bayern, Berlin, Brandenburg. Top brand affinities: Gil Ofarim, Progressive rock, Buddy – The Buddy Holly Story, Google Analytics, Alaska.
The average Olympiastadion fan in Germany is 35.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Brandenburg. Top brand affinities include Gil Ofarim, Progressive rock, Buddy – The Buddy Holly Story, with strongest over-indexing on Gil Ofarim (2.07× the country average). Demographically, the Olympiastadion audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Olympiastadion fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 35.6 |
| Estimated audience size | 957,890 |
Audience persona
The typical Olympiastadion fan in Germany is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 392,078 | 2.55× |
| Berlin | 344,563 | 8.05× |
| Brandenburg | 57,588 | 1.94× |
| Nordrhein-Westfalen | 56,547 | 0.27× |
| Baden-Württemberg | 47,563 | 0.36× |
| Niedersachsen | 26,372 | 0.28× |
| Sachsen | 15,971 | 0.34× |
| Hessen | 14,820 | 0.2× |
| Sachsen-Anhalt | 9,872 | 0.4× |
| Rheinland-Pfalz | 9,531 | 0.2× |
| Schleswig-Holstein | 7,693 | 0.22× |
| Thüringen | 6,911 | 0.28× |
| Hamburg | 5,861 | 0.27× |
| Mecklenburg-Vorpommern | 4,946 | 0.27× |
| Saarland | 2,141 | 0.18× |
| Bremen | 1,505 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.07× | Music & Radio |
| Progressive rock | 1.76× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.38× | Music & Radio |
| Google Analytics | 2.02× | Internet & Social Media |
| Alaska | 2.8× | Travel & Leisure |
| Emperor Entertainment Group | 2.93× | Business & Career |
| Handmade Gifts | 1.55× | Kids & Family |
| Building insulation | 2.98× | Home & Garden |
| The Equalizer | 3.2× | Movies & TV |
| Noodle (Gorillaz) | 1.77× | Music & Radio |
| Tuscany | 2.59× | Travel & Leisure |
| Sailor | 2.6× | Travel & Leisure |
| Golden Gate | 2.94× | Games |
| Private Jets | 3.63× | Cars & Mobility |
| Fantasy Earth: Zero | 3.36× | Games |
| Figure painting (hobby) | 2.04× | Arts & Culture |
| Headhunters (film) | 2.35× | Movies & TV |
| Jura Mountains | 2.82× | Travel & Leisure |
| Bully (2011 film) | 2.88× | Movies & TV |
| Oktay Kaynarca | 3.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.35 |
| Sports Activity | POWER | 1.06 |
| Career Orientation | POWER | 1.02 |
| Social Media Usage | JOY | 0.97 |
| Luxury Orientation | PREMIUM | 0.96 |
| Patriotism | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.8% |
| United States | 9.4% |
| Finland | 7.2% |
See Olympiastadion audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,442,166)
- Merkur Spiel-Arena (1,803,206)
- Veltins-Arena (1,338,107)
- RheinEnergieStadion (1,083,774)
- Volksparkstadion (1,069,040)
Frequently asked questions
How many fans does Olympiastadion have in Germany?
Olympiastadion has an estimated audience of 957,890 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Olympiastadion fans?
35.1% of Olympiastadion fans are female, 64.9% are male, with an average age of 35.6 years.
Which brands do Olympiastadion fans like most?
Olympiastadion fans show strongest brand affinity for Gil Ofarim (2.07×), Progressive rock (1.76×), and Buddy – The Buddy Holly Story (5.38×) over the country average.
Where do Olympiastadion fans live in Germany?
Olympiastadion fans in Germany are most concentrated in Bayern (reach 392,078), Berlin (reach 344,563), and Brandenburg (reach 57,588). These three regions account for the largest share of the active audience.
What other brands do Olympiastadion fans also like?
Beyond Olympiastadion itself, the audience over-indexes on Progressive rock (1.76×), Buddy – The Buddy Holly Story (5.38×), Google Analytics (2.02×), and Alaska (2.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olympiastadion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.