Posten Börse Audience in Germany
Posten Börse has an estimated audience of 737,385 people in Germany. 60.7% are female, 39.3% are male, average age 41.9. Top regions: Niedersachsen, Nordrhein-Westfalen, Saarland. Top brand affinities: Stradivarius, Škoda Kodiaq, Corfu (regional unit), Home Delivery, Durban University of Technology.
The average Posten Börse fan in Germany is 41.9 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Saarland. Top brand affinities include Stradivarius, Škoda Kodiaq, Corfu (regional unit), with strongest over-indexing on Stradivarius (1.91× the country average). Demographically, the Posten Börse audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Discount store
Demographics of Posten Börse fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 41.9 |
| Estimated audience size | 737,385 |
Audience persona
The typical Posten Börse fan in Germany is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 492,331 | 6.88× |
| Nordrhein-Westfalen | 367,539 | 2.28× |
| Saarland | 32,775 | 3.62× |
| Rheinland-Pfalz | 15,730 | 0.43× |
| Hessen | 14,836 | 0.26× |
| Baden-Württemberg | 14,277 | 0.14× |
| Bayern | 13,335 | 0.11× |
| Hamburg | 12,163 | 0.73× |
| Schleswig-Holstein | 8,110 | 0.31× |
| Berlin | 5,137 | 0.16× |
| Sachsen | 4,280 | 0.12× |
| Sachsen-Anhalt | 2,883 | 0.15× |
| Brandenburg | 2,834 | 0.12× |
| Mecklenburg-Vorpommern | 2,497 | 0.18× |
| Bremen | 2,492 | 0.4× |
| Thüringen | 2,359 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.91× | Shopping |
| Škoda Kodiaq | 2.4× | Cars & Mobility |
| Corfu (regional unit) | 3.23× | Travel & Leisure |
| Home Delivery | 2.05× | Food & Beverages |
| Durban University of Technology | 3.54× | Business & Career |
| Cachorro | 1.81× | Pets & Animals |
| Volvo V60 | 2.12× | Cars & Mobility |
| The Hunt (2012 film) | 1.97× | Movies & TV |
| Keeper (password manager) | 1.87× | Technology & Electronics |
| Homesteading | 2.74× | Home & Garden |
| Roger Federer | 1.62× | Sports |
| Theocracy | 4.2× | Music & Radio |
| Therme Erding | 1.93× | Travel & Leisure |
| Bugatti Chiron | 2.22× | Cars & Mobility |
| Sinister (band) | 4.72× | Music & Radio |
| Jersey (fabric) | 1.93× | Fashion & Accessoires |
| Throne of Glass | 1.99× | Literature |
| Huck (magazine) | 3.34× | Internet & Social Media |
| Gender-neutral language | 1.88× | Politics & Society |
| Competitive dance | 1.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.81 |
| Indulgence | JOY | 1.52 |
| Luxury Orientation | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.16 |
| Pet Ownership | JOY | 1.12 |
| DIY Mentality | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.7% |
| Netherlands | 6.9% |
| China | 0.3% |
See Posten Börse audiences in other countries
More Discount store audiences in Germany
- TEDi (4,589,121)
- Five Below (18,356)
- Ollie's Bargain Outlet (11,148)
- Giant Tiger (8,348)
- KiK (2,748)
Frequently asked questions
How many fans does Posten Börse have in Germany?
Posten Börse has an estimated audience of 737,385 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Posten Börse fans?
60.7% of Posten Börse fans are female, 39.3% are male, with an average age of 41.9 years.
Which brands do Posten Börse fans like most?
Posten Börse fans show strongest brand affinity for Stradivarius (1.91×), Škoda Kodiaq (2.4×), and Corfu (regional unit) (3.23×) over the country average.
Where do Posten Börse fans live in Germany?
Posten Börse fans in Germany are most concentrated in Niedersachsen (reach 492,331), Nordrhein-Westfalen (reach 367,539), and Saarland (reach 32,775). These three regions account for the largest share of the active audience.
What other brands do Posten Börse fans also like?
Beyond Posten Börse itself, the audience over-indexes on Škoda Kodiaq (2.4×), Corfu (regional unit) (3.23×), Home Delivery (2.05×), and Durban University of Technology (3.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Posten Börse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.