Rascasse Audience Intelligence

Posten Börse Target Market in Germany

A data profile of the people who buy, follow and care about Posten Börse in Germany — modelled from more than twelve digital signal sources. Posten Börse has an estimated audience of 731,150 people in Germany.

#2among Discount store in Germany#1115among Brand in Germany#253in Shopping

The average Posten Börse fan in Germany is 41.9 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Saarland.

Top brand affinities include Purchase discount, Family, Nature, with strongest over-indexing on Purchase discount (8.85× the country average).

Demographically, the Posten Börse audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Posten Börse fan in Germany is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Purchase discount.

Category: Shopping · Type: Brand · Subtype: Discount store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Posten Börse profile in Germany.

Audience size
731K
in Germany
Gender
62.4%♀
37.6% male
Age
41.9
average years
Country rank
#8540
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Posten Börse

62.4% are female, 37.6% are male, average age 41.9.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Posten Börse audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age41.9
Estimated audience size731,150
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Posten Börse audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Posten Börse audience comes from Germany.

Worldwide audience distribution share by country for Posten Börse
CountryShare
Germany91.5%
Netherlands7.1%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Posten Börse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Posten Börse customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~500K6.97×
02Saarland~30K3.50×
03Nordrhein-Westfalen~400K2.26×
04Hamburg~10K0.82×
05Bremen~3K0.53×
06Rheinland-Pfalz~20K0.43×
07Schleswig-Holstein~9K0.35×
08Mecklenburg-Vorpommern~5K0.35×
09Thüringen~6K0.34×
10Sachsen-Anhalt~6K0.33×
11Brandenburg~7K0.29×
12Hessen~20K0.27×
13Sachsen~8K0.23×
14Berlin~7K0.22×
15Baden-Württemberg~20K0.17×
16Bayern~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Posten Börse, Germany
0.15×1.00×6.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Posten Börse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Posten Börse audience
#·InterestCategoryAffinity×
01Discount cardShopping11.15×
02Purchase discountShopping8.85×
03PandoraFashion & Accessoires4.50×
04PillowHome & Garden3.37×
05Bedroom furnitureHome & Garden3.29×
06Discounts and allowancesShopping2.88×
07KitchenHome & Garden2.60×
08BiologyHealth2.54×
09VacationsTravel & Leisure2.51×
10NatureHome & Garden2.36×
11LodgingTravel & Leisure2.33×
12CrochetHome & Garden2.27×
13EmailTechnology & Electronics2.26×
14FamilyKids & Family2.19×
15VolunteeringPolitics & Society2.18×
16TrousersFashion & Accessoires1.83×
17DüsseldorfTravel & Leisure1.64×
18Netto Marken-DiscountShopping1.61×
19TagesschauMovies & TV1.51×
20ElectronicsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Posten Börse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Posten Börse audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.43×
IndulgenceJOY1.65×
MindfulnessBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Posten Börse audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.90×
Urban LifestyleOPEN1.01×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Posten Börse's target market in Germany?

Posten Börse's target market in Germany covers an estimated 731,150 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Posten Börse customers?

62.4% of the Posten Börse audience are female, 37.6% are male, with an average age of 41.9 years.

03

Which brands do Posten Börse fans like most?

Posten Börse fans show strongest brand affinity for Purchase discount (8.85×), Family (2.19×), and Nature (2.36×) over the country average.

04

Where do Posten Börse fans live in Germany?

Posten Börse fans in Germany are most concentrated in Niedersachsen (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Saarland (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Posten Börse fans also like?

Beyond Posten Börse itself, the audience over-indexes on Family (2.19×), Nature (2.36×), Discount card (11.15×), and Kitchen (2.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Discount store audiences in Germany

See Posten Börse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Posten Börse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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