Rascasse Audience Intelligence

Rhenish Massif Audience in Germany

A data profile of the people who buy, follow and care about Rhenish Massif in Germany — modelled from more than twelve digital signal sources. Rhenish Massif has an estimated audience of 790,697 people in Germany.

#75among Region in Germany#626among POI in Germany#639in Travel & Leisure

The average Rhenish Massif fan in Germany is 44.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern.

Top brand affinities include Müller (company), Nature, Family, with strongest over-indexing on Müller (company) (2.56× the country average).

Demographically, the Rhenish Massif audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rhenish Massif fan in Germany is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Müller (company).

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhenish Massif profile in Germany.

Audience size
791K
in Germany
Gender
54.8%♀
45.2% male
Age
44.5
average years
Country rank
#7984
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhenish Massif fans

54.8% are female, 45.2% are male, average age 44.5.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Rhenish Massif audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age44.5
Estimated audience size790,697
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Rhenish Massif audience in Germany
Age bracketShare%
16-197%
20-2915%
30-3921%
40-4931%
50+26%
Fig. 04

Worldwide distribution

63.4%

of the worldwide Rhenish Massif audience comes from Germany.

Worldwide audience distribution share by country for Rhenish Massif
CountryShare
Germany63.4%
Belgium20.1%
France13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhenish Massif audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rhenish Massif fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~80K1.97×
02Sachsen~70K1.78×
03Nordrhein-Westfalen~200K1.17×
04Brandenburg~30K1.16×
05Mecklenburg-Vorpommern~20K1.16×
06Sachsen-Anhalt~20K1.10×
07Thüringen~20K1.10×
08Hessen~70K1.08×
09Bremen~7K0.99×
10Saarland~9K0.92×
11Hamburg~10K0.78×
12Schleswig-Holstein~20K0.77×
13Berlin~30K0.76×
14Niedersachsen~50K0.69×
15Baden-Württemberg~70K0.68×
16Bayern~70K0.58×
Fig. 06

Affinity by region

Affinity by region — Rhenish Massif, Germany
0.58×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhenish Massif audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhenish Massif audience
#·InterestCategoryAffinity×
01Maria CallasMusic & Radio6.54×
02Five GuysFood & Beverages5.18×
03DeWaltHome & Garden4.96×
04NordseeFood & Beverages3.97×
05ZDF-FernsehgartenMovies & TV3.82×
06Tour de FranceSports3.15×
07Ornamental plantHome & Garden2.77×
08Müller (company)Food & Beverages2.56×
09Aral AGCars & Mobility2.55×
10Wetter.comHome & Garden2.21×
11Roland KaiserMusic & Radio2.20×
12FressnapfShopping2.13×
13NatureHome & Garden2.11×
14PostbankBusiness & Career1.84×
15FamilyKids & Family1.79×
16VacationsTravel & Leisure1.77×
17ZDFMovies & TV1.73×
18Helene FischerMusic & Radio1.70×
19Netto Marken-DiscountShopping1.65×
20TagesschauMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhenish Massif audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhenish Massif audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
Community OrientationOPEN1.38×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhenish Massif audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Luxury OrientationPREMIUM0.74×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhenish Massif have in Germany?

Rhenish Massif has an estimated audience of 790,697 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Rhenish Massif fans?

54.8% of Rhenish Massif fans are female, 45.2% are male, with an average age of 44.5 years.

03

Which brands do Rhenish Massif fans like most?

Rhenish Massif fans show strongest brand affinity for Müller (company) (2.56×), Nature (2.11×), and Family (1.79×) over the country average.

04

Where do Rhenish Massif fans live in Germany?

Rhenish Massif fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Rheinland-Pfalz (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Rhenish Massif fans also like?

Beyond Rhenish Massif itself, the audience over-indexes on Nature (2.11×), Family (1.79×), Tagesschau (1.59×), and Tour de France (3.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Rhenish Massif audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rhenish Massif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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