Robot welding Audience in Germany

Robot welding has an estimated audience of 258,918 people in Germany. 32.2% are female, 67.8% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities: Vocal harmony, Unique Gifts, Progressive rock, Birthday Gifts, Christmas Gift.
The average Robot welding fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities include Vocal harmony, Unique Gifts, Progressive rock, with strongest over-indexing on Vocal harmony (10.68× the country average). Demographically, the Robot welding audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Robot welding fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 45.5 |
| Estimated audience size | 258,918 |
Audience persona
The typical Robot welding fan in Germany is more male, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Vocal harmony.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,273 | 0.99× |
| Bayern | 48,008 | 1.15× |
| Rheinland-Pfalz | 40,305 | 3.11× |
| Baden-Württemberg | 39,577 | 1.12× |
| Niedersachsen | 26,326 | 1.05× |
| Hessen | 13,794 | 0.7× |
| Sachsen | 12,616 | 0.99× |
| Hamburg | 7,197 | 1.23× |
| Schleswig-Holstein | 6,608 | 0.71× |
| Thüringen | 5,440 | 0.82× |
| Berlin | 4,811 | 0.42× |
| Brandenburg | 4,381 | 0.55× |
| Sachsen-Anhalt | 3,893 | 0.58× |
| Mecklenburg-Vorpommern | 2,813 | 0.57× |
| Saarland | 2,796 | 0.88× |
| Bremen | 2,505 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 10.68× | Music & Radio |
| Unique Gifts | 1.86× | Shopping |
| Progressive rock | 1.71× | Music & Radio |
| Birthday Gifts | 1.74× | Kids & Family |
| Christmas Gift | 1.7× | Kids & Family |
| Israel | 1.86× | Travel & Leisure |
| Stradivarius | 1.53× | Shopping |
| Google Home | 5.04× | Technology & Electronics |
| Insulin index | 12.03× | Health |
| Stucco | 1.99× | Home & Garden |
| Hebe | 3.15× | Home & Garden |
| Corfu (regional unit) | 2.1× | Travel & Leisure |
| Erasmus+ | 4.24× | Business & Career |
| Samanyolu Haber | 2.63× | Movies & TV |
| Noodle (Gorillaz) | 1.83× | Music & Radio |
| Home Delivery | 1.6× | Food & Beverages |
| Jessica Rabbit | 3.06× | Movies & TV |
| Golem | 1.71× | Technology & Electronics |
| Loincloth | 1.54× | Fashion & Accessoires |
| Acoustic music | 2.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.65 |
| Patriotism | CONSERVATISM | 1.47 |
| DIY Mentality | THRILL | 1.46 |
| Sports Activity | POWER | 1.4 |
| Risk Appetite | THRILL | 1.31 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Italy | 10.8% |
| France | 6.8% |
See Robot welding audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Robot welding have in Germany?
Robot welding has an estimated audience of 258,918 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Robot welding fans?
32.2% of Robot welding fans are female, 67.8% are male, with an average age of 45.5 years.
Which brands do Robot welding fans like most?
Robot welding fans show strongest brand affinity for Vocal harmony (10.68×), Unique Gifts (1.86×), and Progressive rock (1.71×) over the country average.
Where do Robot welding fans live in Germany?
Robot welding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,273), Bayern (reach 48,008), and Rheinland-Pfalz (reach 40,305). These three regions account for the largest share of the active audience.
What other brands do Robot welding fans also like?
Beyond Robot welding itself, the audience over-indexes on Unique Gifts (1.86×), Progressive rock (1.71×), Birthday Gifts (1.74×), and Christmas Gift (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Robot welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.