Schwäbische Zeitung Audience in Germany
Schwäbische Zeitung has an estimated audience of 299,790 people in Germany. 51.2% are female, 48.8% are male, average age 42.5. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Stradivarius, Pillow, Esra Erol, Information sensitivity.
The average Schwäbische Zeitung fan in Germany is 42.5 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Stradivarius, Pillow, with strongest over-indexing on Progressive rock (1.98× the country average). Demographically, the Schwäbische Zeitung audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Schwäbische Zeitung fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.5 |
| Estimated audience size | 299,790 |
Audience persona
The typical Schwäbische Zeitung fan in Germany is balanced, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 224,843 | 13.04× |
| Bayern | 41,899 | 0.87× |
| Nordrhein-Westfalen | 8,000 | 0.12× |
| Hessen | 6,107 | 0.27× |
| Niedersachsen | 4,253 | 0.15× |
| Rheinland-Pfalz | 4,157 | 0.28× |
| Berlin | 3,101 | 0.23× |
| Sachsen | 2,257 | 0.15× |
| Schleswig-Holstein | 1,243 | 0.12× |
| Hamburg | 976 | 0.14× |
| Brandenburg | 890 | 0.1× |
| Mecklenburg-Vorpommern | 836 | 0.15× |
| Thüringen | 721 | 0.09× |
| Saarland | 628 | 0.17× |
| Sachsen-Anhalt | 447 | 0.06× |
| Bremen | 179 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.98× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.6× | Home & Garden |
| Esra Erol | 2.89× | Movies & TV |
| Information sensitivity | 2.27× | Technology & Electronics |
| Oliver Kahn | 1.5× | Sports |
| Keeper (password manager) | 1.77× | Technology & Electronics |
| Glashütte | 1.64× | Travel & Leisure |
| The Equalizer | 1.79× | Movies & TV |
| Hakone, Kanagawa | 2.29× | Travel & Leisure |
| Viator | 2.21× | Travel & Leisure |
| Eden Lake | 1.68× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Therme Erding | 1.58× | Travel & Leisure |
| Huck (magazine) | 3.11× | Internet & Social Media |
| Throne of Glass | 1.77× | Literature |
| Knokke-Heist | 2.05× | Travel & Leisure |
| Competitive dance | 1.74× | Sports |
| Phil Campbell (musician) | 1.63× | Music & Radio |
| Pantsuit | 2.03× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Sports Activity | POWER | 1.25 |
| Pet Ownership | JOY | 1.17 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Community Orientation | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.2% |
| Italy | 0.5% |
| Austria | 0.5% |
See Schwäbische Zeitung audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Schwäbische Zeitung have in Germany?
Schwäbische Zeitung has an estimated audience of 299,790 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Schwäbische Zeitung fans?
51.2% of Schwäbische Zeitung fans are female, 48.8% are male, with an average age of 42.5 years.
Which brands do Schwäbische Zeitung fans like most?
Schwäbische Zeitung fans show strongest brand affinity for Progressive rock (1.98×), Stradivarius (1.97×), and Pillow (1.6×) over the country average.
Where do Schwäbische Zeitung fans live in Germany?
Schwäbische Zeitung fans in Germany are most concentrated in Baden-Württemberg (reach 224,843), Bayern (reach 41,899), and Nordrhein-Westfalen (reach 8,000). These three regions account for the largest share of the active audience.
What other brands do Schwäbische Zeitung fans also like?
Beyond Schwäbische Zeitung itself, the audience over-indexes on Stradivarius (1.97×), Pillow (1.6×), Esra Erol (2.89×), and Information sensitivity (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schwäbische Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.