SK Brann Audience in Germany
SK Brann has an estimated audience of 224,818 people in Germany. 45.8% are female, 54.2% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Girona, Brigitte Bardot, VfL Wolfsburg (women), RC Lens, Bachelor's degree.
The average SK Brann fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Girona, Brigitte Bardot, VfL Wolfsburg (women), with strongest over-indexing on Girona (74.14× the country average). Demographically, the SK Brann audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of SK Brann fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 45.4 |
| Estimated audience size | 224,818 |
Audience persona
The typical SK Brann fan in Germany is balanced, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Girona.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,392 | 1.11× |
| Bayern | 49,467 | 0.97× |
| Baden-Württemberg | 43,282 | 1× |
| Hessen | 27,617 | 1.14× |
| Niedersachsen | 26,532 | 0.86× |
| Berlin | 16,881 | 1.19× |
| Rheinland-Pfalz | 12,566 | 0.79× |
| Sachsen | 11,695 | 0.75× |
| Hamburg | 11,332 | 1.58× |
| Schleswig-Holstein | 11,043 | 0.97× |
| Brandenburg | 7,093 | 0.72× |
| Thüringen | 6,468 | 0.8× |
| Mecklenburg-Vorpommern | 5,927 | 0.98× |
| Sachsen-Anhalt | 4,911 | 0.6× |
| Bremen | 4,312 | 1.59× |
| Saarland | 3,795 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Girona | 74.14× | Sports |
| Brigitte Bardot | 9.48× | Movies & TV |
| VfL Wolfsburg (women) | 7.35× | Sports |
| RC Lens | 23.37× | Sports |
| Bachelor's degree | 3.12× | Business & Career |
| FA Cup | 8.58× | Sports |
| Otaku | 3.09× | Literature |
| Carpentry | 2.23× | Home & Garden |
| French Bulldog | 2.05× | Pets & Animals |
| Shih Tzu | 2.23× | Pets & Animals |
| Crochet | 2.14× | Home & Garden |
| Siberian Husky | 2.06× | Pets & Animals |
| Labrador Retriever | 1.95× | Pets & Animals |
| British Shorthair | 2.26× | Pets & Animals |
| FK Partizan | 9.79× | Sports |
| Cro (rapper) | 2.96× | Music & Radio |
| Beagle | 2.06× | Pets & Animals |
| Crystal | 2.43× | Fashion & Accessoires |
| Black cat | 2.19× | Pets & Animals |
| Yorkshire Terrier | 2.02× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.38 |
| Family Orientation | CONSERVATISM | 0.89 |
| Sports Activity | POWER | 0.39 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 14.0% |
| Norway | 13.5% |
| Germany | 7.7% |
See SK Brann audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does SK Brann have in Germany?
SK Brann has an estimated audience of 224,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SK Brann fans?
45.8% of SK Brann fans are female, 54.2% are male, with an average age of 45.4 years.
Which brands do SK Brann fans like most?
SK Brann fans show strongest brand affinity for Girona (74.14×), Brigitte Bardot (9.48×), and VfL Wolfsburg (women) (7.35×) over the country average.
Where do SK Brann fans live in Germany?
SK Brann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,392), Bayern (reach 49,467), and Baden-Württemberg (reach 43,282). These three regions account for the largest share of the active audience.
What other brands do SK Brann fans also like?
Beyond SK Brann itself, the audience over-indexes on Brigitte Bardot (9.48×), VfL Wolfsburg (women) (7.35×), RC Lens (23.37×), and Bachelor's degree (3.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SK Brann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.