Rascasse Audience Intelligence

Sponge Audience in Germany

A data profile of the people who buy, follow and care about Sponge in Germany — modelled from more than twelve digital signal sources. Sponge has an estimated audience of 905,054 people in Germany.

#3355among Topic in Germany#460in Home & Garden

The average Sponge fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Reddit, Veterinary medicine, Online newspaper, with strongest over-indexing on Reddit (2.36× the country average).

Demographically, the Sponge audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sponge fan in Germany is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Reddit.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sponge profile in Germany.

Audience size
905K
in Germany
Gender
70.5%♀
29.5% male
Age
42.5
average years
Country rank
#7103
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sponge fans

70.5% are female, 29.5% are male, average age 42.5.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Sponge audience in Germany
MetricValue
Female70.5%
Male29.5%
Average age42.5
Estimated audience size905,054
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Sponge audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4928%
50+25%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Sponge audience comes from Germany.

Worldwide audience distribution share by country for Sponge
CountryShare
United States23.3%
Thailand6.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sponge audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sponge fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~70K6.61×
02Rheinland-Pfalz~40K0.85×
03Hessen~60K0.83×
04Berlin~30K0.80×
05Bremen~6K0.80×
06Hamburg~20K0.79×
07Baden-Württemberg~90K0.75×
08Nordrhein-Westfalen~100K0.73×
09Bayern~100K0.70×
10Niedersachsen~60K0.66×
11Schleswig-Holstein~20K0.66×
12Brandenburg~20K0.59×
13Sachsen~30K0.58×
14Thüringen~10K0.58×
15Sachsen-Anhalt~10K0.57×
16Mecklenburg-Vorpommern~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Sponge, Germany
0.57×1.00×6.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sponge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sponge audience
#·InterestCategoryAffinity×
01Organic chemistryBusiness & Career6.47×
02Non-alcoholic beverageFood & Beverages4.04×
03Sandra BullockMovies & TV3.98×
04Tom CruiseMovies & TV3.80×
05Internet celebrityInternet & Social Media3.13×
06Veterinary medicineBusiness & Career2.88×
07Public transportCars & Mobility2.39×
08RedditInternet & Social Media2.36×
09ZooKids & Family2.35×
10Online newspaperNews2.20×
11Animal rightsPolitics & Society2.17×
12Solar energyHome & Garden2.14×
13FressnapfShopping2.02×
14ReligionBusiness & Career1.88×
15PostbankBusiness & Career1.85×
16TraditionPolitics & Society1.80×
17Documentary moviesMovies & TV1.76×
18EnergyHome & Garden1.71×
19Breaking newsMovies & TV1.71×
20ZDFMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sponge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sponge audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.18×
Community OrientationOPEN2.02×
SpiritualityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sponge audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
Risk AppetiteTHRILL0.59×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sponge have in Germany?

Sponge has an estimated audience of 905,054 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sponge fans?

70.5% of Sponge fans are female, 29.5% are male, with an average age of 42.5 years.

03

Which brands do Sponge fans like most?

Sponge fans show strongest brand affinity for Reddit (2.36×), Veterinary medicine (2.88×), and Online newspaper (2.2×) over the country average.

04

Where do Sponge fans live in Germany?

Sponge fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sponge fans also like?

Beyond Sponge itself, the audience over-indexes on Veterinary medicine (2.88×), Online newspaper (2.2×), Tom Cruise (3.8×), and Solar energy (2.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sponge audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sponge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →