Stadtwerke München Audience in Germany
Stadtwerke München has an estimated audience of 278,140 people in Germany. 45.1% are female, 54.9% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Groovy (programming language), Netto Marken-Discount, Public service, Deutsche Bahn, Bauhaus.
The average Stadtwerke München fan in Germany is 40.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Groovy (programming language), Netto Marken-Discount, Public service, with strongest over-indexing on Groovy (programming language) (5.71× the country average). Demographically, the Stadtwerke München audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Stadtwerke München fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 40.0 |
| Estimated audience size | 278,140 |
Audience persona
The typical Stadtwerke München fan in Germany is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Groovy (programming language).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 208,606 | 8.14× |
| Nordrhein-Westfalen | 38,087 | 0.63× |
| Baden-Württemberg | 27,902 | 0.74× |
| Hessen | 15,455 | 0.73× |
| Niedersachsen | 12,126 | 0.45× |
| Berlin | 7,675 | 0.62× |
| Sachsen | 6,900 | 0.51× |
| Rheinland-Pfalz | 6,805 | 0.49× |
| Schleswig-Holstein | 4,222 | 0.42× |
| Sachsen-Anhalt | 3,771 | 0.52× |
| Thüringen | 3,767 | 0.53× |
| Hamburg | 3,432 | 0.55× |
| Brandenburg | 3,305 | 0.38× |
| Saarland | 2,105 | 0.62× |
| Mecklenburg-Vorpommern | 1,888 | 0.36× |
| Bremen | 785 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Groovy (programming language) | 5.71× | Technology & Electronics |
| Netto Marken-Discount | 1.99× | Shopping |
| Public service | 9.9× | Politics & Society |
| Deutsche Bahn | 1.83× | Cars & Mobility |
| Bauhaus | 1.8× | Shopping |
| Google Maps | 1.9× | Internet & Social Media |
| Wikipedia | 1.85× | Internet & Social Media |
| 1.73× | Internet & Social Media | |
| Dynamo Dresden | 2.42× | Sports |
| Aral AG | 1.82× | Cars & Mobility |
| Obi (store) | 1.56× | Shopping |
| Natural World | 1.77× | Fashion & Accessoires |
| Commerzbank | 1.77× | Business & Career |
| Employment website | 2.37× | Business & Career |
| Roland Kaiser | 2.45× | Music & Radio |
| Kaufland | 1.59× | Shopping |
| REWE | 1.54× | Shopping |
| Postbank | 1.92× | Business & Career |
| Wetter.com | 1.67× | Home & Garden |
| Globus Baumarkt | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Need for Security | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.19 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.2% |
| Austria | 3.7% |
| China | 1.2% |
See Stadtwerke München audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does Stadtwerke München have in Germany?
Stadtwerke München has an estimated audience of 278,140 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Stadtwerke München fans?
45.1% of Stadtwerke München fans are female, 54.9% are male, with an average age of 40.0 years.
Which brands do Stadtwerke München fans like most?
Stadtwerke München fans show strongest brand affinity for Groovy (programming language) (5.71×), Netto Marken-Discount (1.99×), and Public service (9.9×) over the country average.
Where do Stadtwerke München fans live in Germany?
Stadtwerke München fans in Germany are most concentrated in Bayern (reach 208,606), Nordrhein-Westfalen (reach 38,087), and Baden-Württemberg (reach 27,902). These three regions account for the largest share of the active audience.
What other brands do Stadtwerke München fans also like?
Beyond Stadtwerke München itself, the audience over-indexes on Netto Marken-Discount (1.99×), Public service (9.9×), Deutsche Bahn (1.83×), and Bauhaus (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stadtwerke München. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.