Rascasse Audience Intelligence

Stadtwerke München Target Market in Germany

A data profile of the people who buy, follow and care about Stadtwerke München in Germany — modelled from more than twelve digital signal sources. Stadtwerke München has an estimated audience of 282,776 people in Germany.

#13among Energy in Germany#2304among Brand in Germany#864in Home & Garden

The average Stadtwerke München fan in Germany is 40.0 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Groovy (programming language), Netto Marken-Discount, Public service, with strongest over-indexing on Groovy (programming language) (5.71× the country average).

Demographically, the Stadtwerke München audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stadtwerke München fan in Germany is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Groovy (programming language).

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stadtwerke München profile in Germany.

Audience size
283K
in Germany
Gender
45.1%♀
54.9% male
Age
40.0
average years
Country rank
#18108
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stadtwerke München

45.1% are female, 54.9% are male, average age 40.0.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Stadtwerke München audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age40.0
Estimated audience size282,776
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Stadtwerke München audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Stadtwerke München audience comes from Germany.

Worldwide audience distribution share by country for Stadtwerke München
CountryShare
Germany90.3%
Austria3.7%
China1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stadtwerke München audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stadtwerke München customers by region in Germany
#RegionReachAffinity×
01Bayern~200K8.08×
02Saarland~3K0.75×
03Baden-Württemberg~30K0.74×
04Hessen~20K0.72×
05Bremen~2K0.72×
06Thüringen~5K0.66×
07Nordrhein-Westfalen~40K0.64×
08Sachsen-Anhalt~5K0.64×
09Berlin~8K0.62×
10Hamburg~4K0.61×
11Mecklenburg-Vorpommern~3K0.60×
12Rheinland-Pfalz~8K0.58×
13Sachsen~8K0.58×
14Brandenburg~5K0.55×
15Schleswig-Holstein~5K0.54×
16Niedersachsen~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Stadtwerke München, Germany
0.50×1.00×8.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stadtwerke München audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stadtwerke München audience
#·InterestCategoryAffinity×
01Public servicePolitics & Society9.90×
02Groovy (programming language)Technology & Electronics5.71×
03AbendzeitungNews5.15×
04Roland KaiserMusic & Radio2.45×
05Dynamo DresdenSports2.42×
06Employment websiteBusiness & Career2.37×
07Efficient energy useTechnology & Electronics2.04×
08Netto Marken-DiscountShopping1.99×
09PostbankBusiness & Career1.92×
10Google MapsInternet & Social Media1.90×
11Bundesagentur für ArbeitPolitics & Society1.89×
12WikipediaInternet & Social Media1.85×
13FRITZ!BoxTechnology & Electronics1.85×
14Deutsche BahnCars & Mobility1.83×
15BauhausShopping1.80×
16CommerzbankBusiness & Career1.77×
17JobBusiness & Career1.76×
18KauflandShopping1.59×
19Obi (store)Shopping1.56×
20REWEShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stadtwerke München audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stadtwerke München audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.41×
TraditionCONSERVATISM1.41×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stadtwerke München audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Design AffinityPREMIUM0.82×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stadtwerke München's target market in Germany?

Stadtwerke München's target market in Germany covers an estimated 282,776 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Stadtwerke München customers?

45.1% of the Stadtwerke München audience are female, 54.9% are male, with an average age of 40.0 years.

03

Which brands do Stadtwerke München fans like most?

Stadtwerke München fans show strongest brand affinity for Groovy (programming language) (5.71×), Netto Marken-Discount (1.99×), and Public service (9.9×) over the country average.

04

Where do Stadtwerke München fans live in Germany?

Stadtwerke München fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stadtwerke München fans also like?

Beyond Stadtwerke München itself, the audience over-indexes on Netto Marken-Discount (1.99×), Public service (9.9×), Deutsche Bahn (1.83×), and Bauhaus (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Stadtwerke München. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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