Rascasse Audience Intelligence

Technical support Audience in Germany

A data profile of the people who buy, follow and care about Technical support in Germany — modelled from more than twelve digital signal sources. Technical support has an estimated audience of 2,322,871 people in Germany.

#1699among Topic in Germany#289in Business & Career

The average Technical support fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Western Union, TikTok, with strongest over-indexing on Tagesschau (1.98× the country average).

Demographically, the Technical support audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Technical support fan in Germany is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Technical support profile in Germany.

Audience size
2.3M
in Germany
Gender
49.7%♀
50.3% male
Age
43.4
average years
Country rank
#2872
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Technical support fans

49.7% are female, 50.3% are male, average age 43.4.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Technical support audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age43.4
Estimated audience size2,322,871
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Technical support audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4928%
50+25%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Technical support audience comes from Germany.

Worldwide audience distribution share by country for Technical support
CountryShare
Germany22.9%
United States20.6%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Technical support audience in Germany is strongest.

Fig. 05

Top regions by affinity

Technical support fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.14×
02Nordrhein-Westfalen~500K1.05×
03Brandenburg~80K1.05×
04Thüringen~60K1.05×
05Schleswig-Holstein~90K1.04×
06Sachsen~100K1.03×
07Baden-Württemberg~300K1.01×
08Niedersachsen~200K1.01×
09Bremen~20K1.01×
10Bayern~400K0.99×
11Saarland~30K0.97×
12Berlin~100K0.96×
13Sachsen-Anhalt~60K0.96×
14Hamburg~50K0.95×
15Rheinland-Pfalz~100K0.94×
16Mecklenburg-Vorpommern~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Technical support, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Technical support audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Technical support audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career6.32×
02Whirlpool CorporationHome & Garden6.32×
03University of MannheimBusiness & Career6.32×
04SAP SETechnology & Electronics4.97×
05Entry-level jobBusiness & Career3.73×
06Western UnionBusiness & Career3.44×
07Industrial engineeringBusiness & Career3.40×
08Web applicationTechnology & Electronics2.72×
09EssoCars & Mobility2.46×
10VolunteeringPolitics & Society2.26×
11FRITZ!BoxTechnology & Electronics2.13×
12TagesschauMovies & TV1.98×
13Indeed.comBusiness & Career1.90×
14TransfermarktSports1.86×
15Netto Marken-DiscountShopping1.80×
16Müller (company)Food & Beverages1.75×
17CommerzbankBusiness & Career1.72×
18Google MapsInternet & Social Media1.72×
19TikTokInternet & Social Media1.57×
20KauflandShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Technical support audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Technical support audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.09×
PatriotismCONSERVATISM1.46×
Career OrientationPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Technical support audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Sports ActivityPOWER0.78×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Technical support have in Germany?

Technical support has an estimated audience of 2,322,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Technical support fans?

49.7% of Technical support fans are female, 50.3% are male, with an average age of 43.4 years.

03

Which brands do Technical support fans like most?

Technical support fans show strongest brand affinity for Tagesschau (1.98×), Western Union (3.44×), and TikTok (1.57×) over the country average.

04

Where do Technical support fans live in Germany?

Technical support fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Technical support fans also like?

Beyond Technical support itself, the audience over-indexes on Western Union (3.44×), TikTok (1.57×), Humboldt University of Berlin (6.32×), and Netto Marken-Discount (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Technical support audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Technical support. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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