Technical support Audience in Germany
Technical support has an estimated audience of 2,322,871 people in Germany. 49.7% are female, 50.3% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Headhunters (film), Christmas Gift, Mülheim, Unique Gifts.
The average Technical support fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Headhunters (film), Christmas Gift, with strongest over-indexing on Rossmann (1.56× the country average). Demographically, the Technical support audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Technical support fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.4 |
| Estimated audience size | 2,322,871 |
Audience persona
The typical Technical support fan in Germany is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 516,270 | 1.02× |
| Bayern | 370,896 | 0.99× |
| Baden-Württemberg | 337,454 | 1.06× |
| Hessen | 235,126 | 1.33× |
| Niedersachsen | 223,625 | 0.99× |
| Berlin | 112,880 | 1.09× |
| Sachsen | 112,653 | 0.99× |
| Rheinland-Pfalz | 103,572 | 0.89× |
| Schleswig-Holstein | 83,285 | 1× |
| Brandenburg | 72,606 | 1.01× |
| Sachsen-Anhalt | 57,336 | 0.95× |
| Thüringen | 57,128 | 0.97× |
| Hamburg | 53,183 | 1.01× |
| Mecklenburg-Vorpommern | 36,454 | 0.82× |
| Saarland | 26,818 | 0.94× |
| Bremen | 18,706 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.56× | Shopping |
| Headhunters (film) | 6.32× | Movies & TV |
| Christmas Gift | 2.22× | Kids & Family |
| Mülheim | 4.51× | Travel & Leisure |
| Unique Gifts | 1.69× | Shopping |
| Israel | 1.95× | Travel & Leisure |
| Stradivarius | 1.54× | Shopping |
| Esra Erol | 5.27× | Movies & TV |
| Birthday Gifts | 1.56× | Kids & Family |
| Jack White | 1.75× | Movies & TV |
| Snow White (Fables) | 1.73× | Literature |
| Irish Ferries | 6.32× | Cars & Mobility |
| Home Delivery | 1.73× | Food & Beverages |
| Metamorphoses | 1.8× | Literature |
| Hoonigan | 6.32× | Cars & Mobility |
| Fatteh | 5.17× | Food & Beverages |
| Euphonium | 5.12× | Music & Radio |
| Volvo V60 | 2.18× | Cars & Mobility |
| Samanyolu Haber | 2× | Movies & TV |
| Solo climbing | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.54 |
| Pet Ownership | JOY | 1.23 |
| Indulgence | JOY | 1.21 |
| Patriotism | CONSERVATISM | 1.21 |
| Career Orientation | POWER | 1.12 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.9% |
| United States | 20.6% |
| United Kingdom | 3.7% |
See Technical support audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Technical support have in Germany?
Technical support has an estimated audience of 2,322,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Technical support fans?
49.7% of Technical support fans are female, 50.3% are male, with an average age of 43.4 years.
Which brands do Technical support fans like most?
Technical support fans show strongest brand affinity for Rossmann (1.56×), Headhunters (film) (6.32×), and Christmas Gift (2.22×) over the country average.
Where do Technical support fans live in Germany?
Technical support fans in Germany are most concentrated in Nordrhein-Westfalen (reach 516,270), Bayern (reach 370,896), and Baden-Württemberg (reach 337,454). These three regions account for the largest share of the active audience.
What other brands do Technical support fans also like?
Beyond Technical support itself, the audience over-indexes on Headhunters (film) (6.32×), Christmas Gift (2.22×), Mülheim (4.51×), and Unique Gifts (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Technical support. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.