Rascasse Audience Intelligence

The Playce Audience in Germany

A data profile of the people who buy, follow and care about The Playce in Germany — modelled from more than twelve digital signal sources. The Playce has an estimated audience of 576,711 people in Germany.

#46among Shopping mall in Germany#864among POI in Germany#294in Shopping

The average The Playce fan in Germany is 37.3 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Baden-Württemberg.

Top brand affinities include NBA Store, Giannis Antetokounmpo, Nature, with strongest over-indexing on NBA Store (142.08× the country average).

Demographically, the The Playce audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Playce fan in Germany is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for NBA Store.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Playce profile in Germany.

Audience size
577K
in Germany
Gender
55.1%♀
44.9% male
Age
37.3
average years
Country rank
#10453
POI in Germany
Fig. 01

Search interest · 12-month trend

+104%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Playce fans

55.1% are female, 44.9% are male, average age 37.3.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for The Playce audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age37.3
Estimated audience size576,711
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the The Playce audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

94.6%

of the worldwide The Playce audience comes from Germany.

Worldwide audience distribution share by country for The Playce
CountryShare
Germany94.6%
United States1.4%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Playce audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Playce fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K13.19×
02Brandenburg~30K1.87×
03Saarland~5K0.78×
04Bremen~3K0.78×
05Rheinland-Pfalz~10K0.60×
06Thüringen~7K0.59×
07Schleswig-Holstein~9K0.55×
08Mecklenburg-Vorpommern~5K0.52×
09Sachsen-Anhalt~6K0.46×
10Hamburg~5K0.44×
11Baden-Württemberg~20K0.36×
12Sachsen~8K0.36×
13Niedersachsen~10K0.32×
14Hessen~10K0.30×
15Bayern~20K0.25×
16Nordrhein-Westfalen~20K0.20×
Fig. 06

Affinity by region

Affinity by region — The Playce, Germany
0.20×1.00×13.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Playce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Playce audience
#·InterestCategoryAffinity×
01NBA StoreShopping142.08×
02NBA draftSports44.38×
03Giannis AntetokounmpoSports15.68×
04Luka DončićSports12.12×
05New York KnicksSports8.33×
06Cleveland CavaliersSports7.07×
07Chicago BullsSports5.76×
08Bruce LeeMovies & TV5.41×
09Megan FoxMovies & TV5.25×
10Xabi AlonsoSports4.71×
11Sunday BrunchKids & Family3.81×
12Bedroom furnitureHome & Garden2.87×
13DinnerFood & Beverages2.79×
14Local foodFood & Beverages2.61×
15NatureHome & Garden2.55×
16VacationsTravel & Leisure2.43×
17HobbyHome & Garden2.35×
18EmailTechnology & Electronics2.04×
19FamilyKids & Family1.99×
20Fast foodFood & Beverages1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Playce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Playce audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.51×
Design AffinityPREMIUM1.43×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Playce audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.93×
SpiritualityBALANCE0.98×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Playce have in Germany?

The Playce has an estimated audience of 576,711 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of The Playce fans?

55.1% of The Playce fans are female, 44.9% are male, with an average age of 37.3 years.

03

Which brands do The Playce fans like most?

The Playce fans show strongest brand affinity for NBA Store (142.08×), Giannis Antetokounmpo (15.68×), and Nature (2.55×) over the country average.

04

Where do The Playce fans live in Germany?

The Playce fans in Germany are most concentrated in Berlin (reach ~300K), Brandenburg (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Playce fans also like?

Beyond The Playce itself, the audience over-indexes on Giannis Antetokounmpo (15.68×), Nature (2.55×), NBA draft (44.38×), and Family (1.99×) compared to the Germany average.

Appendix

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See The Playce audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Playce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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