The Playce Audience in Germany
The Playce has an estimated audience of 483,019 people in Germany. 62.6% are female, 37.4% are male, average age 40.2. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Google Analytics, Gil Ofarim, Alaska, Stradivarius, CAC 40.
The average The Playce fan in Germany is 40.2 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Google Analytics, Gil Ofarim, Alaska, with strongest over-indexing on Google Analytics (3.96× the country average). Demographically, the The Playce audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of The Playce fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 40.2 |
| Estimated audience size | 483,019 |
Audience persona
The typical The Playce fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Google Analytics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 262,545 | 12.16× |
| Brandenburg | 32,253 | 2.15× |
| Nordrhein-Westfalen | 7,970 | 0.08× |
| Bayern | 5,327 | 0.07× |
| Hessen | 4,963 | 0.13× |
| Sachsen | 3,786 | 0.16× |
| Niedersachsen | 3,362 | 0.07× |
| Baden-Württemberg | 3,171 | 0.05× |
| Sachsen-Anhalt | 2,570 | 0.21× |
| Hamburg | 1,940 | 0.18× |
| Mecklenburg-Vorpommern | 1,878 | 0.2× |
| Thüringen | 1,629 | 0.13× |
| Schleswig-Holstein | 1,231 | 0.07× |
| Rheinland-Pfalz | 1,097 | 0.05× |
| Saarland | 738 | 0.12× |
| Bremen | 713 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 3.96× | Internet & Social Media |
| Gil Ofarim | 1.89× | Music & Radio |
| Alaska | 4.77× | Travel & Leisure |
| Stradivarius | 1.75× | Shopping |
| CAC 40 | 1.55× | Business & Career |
| Progressive rock | 1.6× | Music & Radio |
| Sailor | 4.74× | Travel & Leisure |
| Keeper (password manager) | 4.01× | Technology & Electronics |
| Tuscany | 4.17× | Travel & Leisure |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Jura Mountains | 4.81× | Travel & Leisure |
| Graham Greene | 2.96× | Literature |
| Picnic | 2.33× | Kids & Family |
| Home Delivery | 1.74× | Food & Beverages |
| Minnesota | 3.54× | Travel & Leisure |
| Hardik Pandya | 8.2× | Sports |
| Corfu (regional unit) | 1.79× | Travel & Leisure |
| Cachorro | 1.88× | Pets & Animals |
| Food quality | 4.88× | Food & Beverages |
| Staycation | 1.9× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Sustainability | BALANCE | 1.32 |
| Design Affinity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.27 |
| Sports Activity | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.0% |
| United States | 1.6% |
| China | 0.7% |
See The Playce audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does The Playce have in Germany?
The Playce has an estimated audience of 483,019 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of The Playce fans?
62.6% of The Playce fans are female, 37.4% are male, with an average age of 40.2 years.
Which brands do The Playce fans like most?
The Playce fans show strongest brand affinity for Google Analytics (3.96×), Gil Ofarim (1.89×), and Alaska (4.77×) over the country average.
Where do The Playce fans live in Germany?
The Playce fans in Germany are most concentrated in Berlin (reach 262,545), Brandenburg (reach 32,253), and Nordrhein-Westfalen (reach 7,970). These three regions account for the largest share of the active audience.
What other brands do The Playce fans also like?
Beyond The Playce itself, the audience over-indexes on Gil Ofarim (1.89×), Alaska (4.77×), Stradivarius (1.75×), and CAC 40 (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Playce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.