Tiger Balm Audience in Germany
Tiger Balm has an estimated audience of 236,378 people in Germany. 59.0% are female, 41.0% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Progressive rock, Home Delivery, Malayalam, Manado.
The average Tiger Balm fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Progressive rock, Home Delivery, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Tiger Balm audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Tiger Balm fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.0 |
| Estimated audience size | 236,378 |
Audience persona
The typical Tiger Balm fan in Germany is more female, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,645 | 1.11× |
| Bayern | 43,707 | 1.15× |
| Baden-Württemberg | 35,694 | 1.11× |
| Niedersachsen | 22,901 | 1× |
| Hessen | 21,052 | 1.17× |
| Berlin | 13,877 | 1.31× |
| Rheinland-Pfalz | 12,529 | 1.06× |
| Sachsen | 10,177 | 0.88× |
| Schleswig-Holstein | 8,570 | 1.01× |
| Hamburg | 6,990 | 1.31× |
| Brandenburg | 5,719 | 0.78× |
| Thüringen | 4,889 | 0.81× |
| Sachsen-Anhalt | 4,683 | 0.76× |
| Mecklenburg-Vorpommern | 3,035 | 0.67× |
| Saarland | 2,543 | 0.88× |
| Bremen | 2,002 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Progressive rock | 2.36× | Music & Radio |
| Home Delivery | 1.73× | Food & Beverages |
| Malayalam | 3.56× | Politics & Society |
| Manado | 12.15× | Travel & Leisure |
| Information sensitivity | 2.13× | Technology & Electronics |
| Glashütte | 1.67× | Travel & Leisure |
| The Equalizer | 1.85× | Movies & TV |
| Throne of Glass | 1.96× | Literature |
| Volvo V60 | 1.63× | Cars & Mobility |
| Gender-neutral language | 1.88× | Politics & Society |
| Esra Erol | 1.83× | Movies & TV |
| Catania | 2.87× | Travel & Leisure |
| Viator | 2.05× | Travel & Leisure |
| Homesteading | 2.08× | Home & Garden |
| Theocracy | 3.3× | Music & Radio |
| Celtic mythology | 1.61× | Arts & Culture |
| Huck (magazine) | 2.94× | Internet & Social Media |
| Jaguar F-Pace | 1.87× | Cars & Mobility |
| Giotto | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.4 |
| Sustainability | BALANCE | 1.34 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Indulgence | JOY | 1.19 |
| Pet Ownership | JOY | 1.14 |
| Mindfulness | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 10.3% |
| India | 6.6% |
See Tiger Balm audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Tiger Balm have in Germany?
Tiger Balm has an estimated audience of 236,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tiger Balm fans?
59.0% of Tiger Balm fans are female, 41.0% are male, with an average age of 40.0 years.
Which brands do Tiger Balm fans like most?
Tiger Balm fans show strongest brand affinity for Kieser Training (14.62×), Progressive rock (2.36×), and Home Delivery (1.73×) over the country average.
Where do Tiger Balm fans live in Germany?
Tiger Balm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,645), Bayern (reach 43,707), and Baden-Württemberg (reach 35,694). These three regions account for the largest share of the active audience.
What other brands do Tiger Balm fans also like?
Beyond Tiger Balm itself, the audience over-indexes on Progressive rock (2.36×), Home Delivery (1.73×), Malayalam (3.56×), and Manado (12.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tiger Balm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.