Tiger Balm Audience in United States

Tiger Balm logo

Tiger Balm has an estimated audience of 1,174,234 people in United States. 58.2% are female, 41.8% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Historic site, Governor of Michigan, Staycation, Vocal harmony.

The average Tiger Balm fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Historic site, Governor of Michigan, with strongest over-indexing on Goop (6.43× the country average). Demographically, the Tiger Balm audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Tiger Balm fans

Demographic split for Tiger Balm audience in United States
MetricValue
Female58.2%
Male41.8%
Average age42.1
Estimated audience size1,174,234

Audience persona

The typical Tiger Balm fan in United States is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Tiger Balm in United States
RegionReachAffinity
California170,0031.32×
Texas119,0041.18×
Florida95,9661.21×
New York74,4451.13×
Illinois46,5111.19×
Pennsylvania45,5241.15×
Georgia44,8561.24×
North Carolina39,8921.13×
Ohio36,6481.01×
Michigan33,9251.1×
New Jersey33,0071.11×
Virginia31,0681.09×
Massachusetts26,7661.16×
Washington25,2501.07×
Tennessee23,6081×
Arizona23,1070.96×
Maryland22,3691.11×
Indiana21,9131.02×
South Carolina19,6441.11×
Wisconsin18,2291.03×
Missouri17,9980.95×
Colorado16,7860.91×
Minnesota16,7411×
Louisiana15,8441.05×
Kentucky14,6150.99×
Alabama14,4470.88×
Connecticut13,0611.11×
Oregon13,0420.97×
Oklahoma12,3220.95×
Nevada12,0091.06×
Mississippi10,2311.06×
Arkansas9,5420.99×
Kansas9,2811×
Iowa8,6350.89×
Utah8,2340.78×
New Mexico5,8070.99×
West Virginia5,3340.98×
Hawaii5,2171.03×
Nebraska5,2160.89×
Idaho5,0270.85×
New Hampshire3,9080.84×
Rhode Island3,7180.99×
Maine3,6840.88×
Washington, District of Columbia3,6661.04×
Delaware3,0380.94×
Montana2,7770.85×
Alaska2,1270.85×
South Dakota2,0790.77×
North Dakota1,9830.82×
Vermont1,5350.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tiger Balm audience
BrandAffinityCategory
Goop6.43×Internet & Social Media
Historic site4.9×Arts & Culture
Governor of Michigan7.86×Politics & Society
Staycation3.32×Home & Garden
Vocal harmony4.14×Music & Radio
Grinch3.36×Movies & TV
Wok5.41×Food & Beverages
Israel1.69×Travel & Leisure
headspace7.26×Health
Fairy godmother5.45×Literature
Google Home4.71×Technology & Electronics
Hibachi5.71×Food & Beverages
Cherish (group)7.34×Music & Radio
Grace Slick5.83×Music & Radio
Elsword10.67×Games
Hipster6.18×Politics & Society
JDSU1.69×Business & Career
TV Fanatic5.8×Movies & TV
El Paso County, Colorado6.77×Travel & Leisure
No Escape (1994 film)5.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tiger Balm audience
TraitClusterScore
ExtroversionTHRILL1.15
SustainabilityBALANCE1.14
Healthy LifestyleBALANCE1.09
Sports ActivityPOWER1.09
Family OrientationCONSERVATISM1.09
MindfulnessBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Tiger Balm
CountryShare
United States32.8%
United Kingdom10.3%
India6.6%

See Tiger Balm audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Tiger Balm have in United States?

Tiger Balm has an estimated audience of 1,174,234 people in United States, concentrated in California and Texas.

What is the gender split and age of Tiger Balm fans?

58.2% of Tiger Balm fans are female, 41.8% are male, with an average age of 42.1 years.

Which brands do Tiger Balm fans like most?

Tiger Balm fans show strongest brand affinity for Goop (6.43×), Historic site (4.9×), and Governor of Michigan (7.86×) over the country average.

Where do Tiger Balm fans live in United States?

Tiger Balm fans in United States are most concentrated in California (reach 170,003), Texas (reach 119,004), and Florida (reach 95,966). These three regions account for the largest share of the active audience.

What other brands do Tiger Balm fans also like?

Beyond Tiger Balm itself, the audience over-indexes on Historic site (4.9×), Governor of Michigan (7.86×), Staycation (3.32×), and Vocal harmony (4.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tiger Balm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.