Rascasse Audience Intelligence

Tiger Balm Target Market in United States

A data profile of the people who buy, follow and care about Tiger Balm in United States — modelled from more than twelve digital signal sources. Tiger Balm has an estimated audience of 1,145,147 people in United States.

#33among Personal care in United States#2211among Brand in United States#291in Beauty & Wellness

The average Tiger Balm fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, Sustainable energy, Planet Fitness, with strongest over-indexing on Pinterest (1.51× the country average).

Demographically, the Tiger Balm audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tiger Balm fan in United States is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Pinterest.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tiger Balm profile in United States.

Audience size
1.1M
in United States
Gender
59.6%♀
40.4% male
Age
41.1
average years
Country rank
#21563
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tiger Balm

59.6% are female, 40.4% are male, average age 41.1.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Tiger Balm audience in United States
MetricValue
Female59.6%
Male40.4%
Average age41.1
Estimated audience size1,145,147
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Tiger Balm audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4923%
50+25%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Tiger Balm audience comes from United States.

Worldwide audience distribution share by country for Tiger Balm
CountryShare
United States28.9%
United Kingdom9.4%
France9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tiger Balm audience in United States is strongest.

Fig. 05

Top regions by affinity

Tiger Balm customers by region in United States
#RegionReachAffinity×
01California~200K1.24×
02Georgia~40K1.21×
03Texas~100K1.16×
04Florida~90K1.15×
05Illinois~40K1.14×
06North Carolina~40K1.12×
07Maryland~20K1.10×
08Connecticut~10K1.10×
09New York~70K1.09×
10Virginia~30K1.09×
11Massachusetts~20K1.09×
12Pennsylvania~40K1.08×
13South Carolina~20K1.08×
14Nevada~10K1.08×
15Louisiana~20K1.07×
16Mississippi~10K1.06×
17New Jersey~30K1.05×
18Washington~20K1.05×
19Hawaii~5K1.05×
20Michigan~30K1.04×
21Rhode Island~4K1.04×
22New Mexico~6K1.02×
23Arizona~20K1.01×
24Indiana~20K1.01×
25Wisconsin~20K1.01×
26Kentucky~10K1.01×
27Kansas~9K1.01×
28West Virginia~5K1.01×
29Washington, District of Columbia~3K1.00×
30Ohio~30K0.99×
31Minnesota~20K0.99×
32Arkansas~9K0.99×
33Delaware~3K0.99×
34Tennessee~20K0.97×
35Alabama~20K0.96×
36Oregon~10K0.96×
37Oklahoma~10K0.95×
38Alaska~2K0.95×
39Missouri~20K0.94×
40Maine~4K0.92×
41Iowa~9K0.91×
42Nebraska~5K0.91×
43Colorado~20K0.90×
44New Hampshire~4K0.89×
45Montana~3K0.88×
46North Dakota~2K0.88×
47Idaho~5K0.87×
48Vermont~2K0.85×
49South Dakota~2K0.84×
50Utah~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Tiger Balm, United States
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tiger Balm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tiger Balm audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden3.03×
02QVCMovies & TV2.71×
03First class travelTravel & Leisure2.04×
04Renewable energyBusiness & Career1.99×
05DermatologyBeauty & Wellness1.87×
06FedExBusiness & Career1.83×
07MassageHealth1.82×
08Non-alcoholic beverageFood & Beverages1.81×
09Hair removalBeauty & Wellness1.79×
10Discount storesShopping1.66×
11Diane KeatonMovies & TV1.63×
127-ElevenShopping1.62×
13InnovationBusiness & Career1.58×
14NeuroscienceBusiness & Career1.58×
15Mortgage loansBusiness & Career1.56×
16Planet FitnessSports1.55×
17GeneticsKids & Family1.52×
18Made in USABusiness & Career1.52×
19PinterestInternet & Social Media1.51×
20Physical therapyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tiger Balm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tiger Balm audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.50×
Family OrientationCONSERVATISM1.37×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tiger Balm audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
DIY MentalityTHRILL0.96×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tiger Balm's target market in United States?

Tiger Balm's target market in United States covers an estimated 1,145,147 people, concentrated in California and Texas.

02

What is the gender split and age of Tiger Balm customers?

59.6% of the Tiger Balm audience are female, 40.4% are male, with an average age of 41.1 years.

03

Which brands do Tiger Balm fans like most?

Tiger Balm fans show strongest brand affinity for Pinterest (1.51×), Sustainable energy (3.03×), and Planet Fitness (1.55×) over the country average.

04

Where do Tiger Balm fans live in United States?

Tiger Balm fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Tiger Balm fans also like?

Beyond Tiger Balm itself, the audience over-indexes on Sustainable energy (3.03×), Planet Fitness (1.55×), QVC (2.71×), and Mortgage loans (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tiger Balm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tiger Balm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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