Vans Audience in Germany
Vans has an estimated audience of 803,203 people in Germany. 59.2% are female, 40.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Outdoor recreation, Nike, FIFA World Cup, Converse.
The average Vans fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Outdoor recreation, Nike, with strongest over-indexing on Sports (1.89× the country average). Demographically, the Vans audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Vans fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 37.5 |
| Estimated audience size | 803,203 |
Audience persona
The typical Vans fan in Germany is more female, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 309,410 | 1.47× |
| Bayern | 160,750 | 1.04× |
| Baden-Württemberg | 130,087 | 0.99× |
| Niedersachsen | 88,935 | 0.95× |
| Hessen | 80,484 | 1.1× |
| Rheinland-Pfalz | 56,669 | 1.18× |
| Sachsen | 47,539 | 1.01× |
| Berlin | 38,379 | 0.89× |
| Schleswig-Holstein | 32,621 | 0.95× |
| Thüringen | 26,635 | 1.09× |
| Hamburg | 23,118 | 1.07× |
| Brandenburg | 20,646 | 0.69× |
| Sachsen-Anhalt | 18,637 | 0.75× |
| Saarland | 17,615 | 1.49× |
| Mecklenburg-Vorpommern | 11,930 | 0.65× |
| Bremen | 7,252 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.89× | Sports |
| Outdoor recreation | 1.62× | Sports |
| Nike | 2.24× | Fashion & Accessoires |
| FIFA World Cup | 1.52× | Sports |
| Converse | 3.25× | Fashion & Accessoires |
| Rossmann | 1.55× | Shopping |
| Adidas | 1.67× | Fashion & Accessoires |
| Sneaker collecting | 2.95× | Fashion & Accessoires |
| Twitch | 1.85× | Games |
| Sportswear (activewear) | 1.76× | Fashion & Accessoires |
| Men's clothing | 1.57× | Fashion & Accessoires |
| Streetwear | 1.82× | Fashion & Accessoires |
| Urban Outfitters | 2.91× | Shopping |
| Breuninger | 1.71× | Fashion & Accessoires |
| Puma | 3.17× | Fashion & Accessoires |
| Zara | 1.74× | Shopping |
| Men's Fitness | 1.73× | Sports |
| Sneakers (footwear) | 1.67× | Fashion & Accessoires |
| Primark | 1.54× | Shopping |
| Bershka | 2.46× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Sustainability | BALANCE | 1.39 |
| Sports Activity | POWER | 1.19 |
| Price Sensitivity | PREMIUM | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
| DIY Mentality | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 7.3% |
| Brazil | 6.6% |
See Vans audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Vans have in Germany?
Vans has an estimated audience of 803,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vans fans?
59.2% of Vans fans are female, 40.8% are male, with an average age of 37.5 years.
Which brands do Vans fans like most?
Vans fans show strongest brand affinity for Sports (1.89×), Outdoor recreation (1.62×), and Nike (2.24×) over the country average.
Where do Vans fans live in Germany?
Vans fans in Germany are most concentrated in Nordrhein-Westfalen (reach 309,410), Bayern (reach 160,750), and Baden-Württemberg (reach 130,087). These three regions account for the largest share of the active audience.
What other brands do Vans fans also like?
Beyond Vans itself, the audience over-indexes on Outdoor recreation (1.62×), Nike (2.24×), FIFA World Cup (1.52×), and Converse (3.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.