Vans Audience in United States

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Vans has an estimated audience of 4,089,345 people in United States. 44.4% are female, 55.6% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Streetwear, Princess Polly, Sneaker collecting, Nike.

The average Vans fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Streetwear, Princess Polly, with strongest over-indexing on Beauty (1.52× the country average). Demographically, the Vans audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Vans fans

Demographic split for Vans audience in United States
MetricValue
Female44.4%
Male55.6%
Average age32.0
Estimated audience size4,089,345

Audience persona

The typical Vans fan in United States is more male, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Vans in United States
RegionReachAffinity
California1,062,7952.36×
Texas454,6051.29×
Florida302,5301.09×
New York196,3190.86×
Arizona148,4611.78×
North Carolina138,5281.13×
Georgia125,0780.99×
Pennsylvania122,4850.89×
Illinois115,2530.85×
Ohio104,3110.83×
Virginia98,8340.99×
New Jersey97,2080.93×
Washington95,9911.17×
Colorado86,1251.34×
Tennessee76,7280.94×
Maryland72,5641.03×
Michigan72,0430.67×
Massachusetts68,9340.86×
Nevada68,7841.74×
Utah67,5001.84×
Indiana62,8480.84×
South Carolina61,8001×
Oregon60,6481.29×
Missouri55,4390.84×
Louisiana53,8931.02×
Oklahoma51,5441.14×
Alabama51,5040.9×
Wisconsin43,4220.71×
Kentucky41,4930.81×
Minnesota38,0380.65×
Connecticut35,7680.87×
Mississippi32,8420.97×
Idaho29,8261.45×
Arkansas29,5020.88×
New Mexico28,4311.39×
Kansas27,4800.85×
Iowa22,8970.68×
Hawaii17,3630.99×
Nebraska16,0030.78×
New Hampshire14,5930.91×
West Virginia13,2230.69×
Maine11,1650.76×
Rhode Island10,6890.82×
Delaware10,6530.94×
Montana10,2100.9×
Washington, District of Columbia9,0020.73×
Alaska6,3860.73×
South Dakota5,8850.62×
Wyoming5,5930.92×
Vermont5,2920.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vans audience
BrandAffinityCategory
Beauty1.52×Beauty & Wellness
Streetwear2.01×Fashion & Accessoires
Princess Polly3.91×Fashion & Accessoires
Sneaker collecting2.32×Fashion & Accessoires
Nike1.82×Fashion & Accessoires
Self-love1.8×Health
Carhartt3×Fashion & Accessoires
Sneakers (footwear)1.59×Fashion & Accessoires
Nike Skateboarding5.31×Sports
Twitch1.93×Games
Livemusic1.75×Music & Radio
Skateboard3×Sports
PacSun2.56×Fashion & Accessoires
Anime and manga fandom1.95×Literature
Casey1.67×Music & Radio
Supreme2.72×Fashion & Accessoires
Underground hip hop1.98×Music & Radio
Anime convention1.94×Literature
Hair Extensions1.87×Beauty & Wellness
Adidas1.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vans audience
TraitClusterScore
Luxury OrientationPREMIUM2.96
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.79
SustainabilityBALANCE1.71
Risk AppetiteTHRILL1.66
Sports ActivityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Vans
CountryShare
United States22.8%
Japan7.3%
Brazil6.6%

See Vans audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Vans have in United States?

Vans has an estimated audience of 4,089,345 people in United States, concentrated in California and Texas.

What is the gender split and age of Vans fans?

44.4% of Vans fans are female, 55.6% are male, with an average age of 32.0 years.

Which brands do Vans fans like most?

Vans fans show strongest brand affinity for Beauty (1.52×), Streetwear (2.01×), and Princess Polly (3.91×) over the country average.

Where do Vans fans live in United States?

Vans fans in United States are most concentrated in California (reach 1,062,795), Texas (reach 454,605), and Florida (reach 302,530). These three regions account for the largest share of the active audience.

What other brands do Vans fans also like?

Beyond Vans itself, the audience over-indexes on Streetwear (2.01×), Princess Polly (3.91×), Sneaker collecting (2.32×), and Nike (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.