VfL Gummersbach Audience in Germany

VfL Gummersbach has an estimated audience of 257,794 people in Germany. 38.7% are female, 61.3% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: IHF World Men's Handball Championship, IHF World Women's Handball Championship, THW Kiel, SV Werder Bremen, European Men's Handball Championship.
The average VfL Gummersbach fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, THW Kiel, with strongest over-indexing on IHF World Men's Handball Championship (16.3× the country average). Demographically, the VfL Gummersbach audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Handball
Demographics of VfL Gummersbach fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 39.2 |
| Estimated audience size | 257,794 |
Audience persona
The typical VfL Gummersbach fan in Germany is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,346 | 4.2× |
| Baden-Württemberg | 24,612 | 0.7× |
| Bayern | 22,958 | 0.55× |
| Niedersachsen | 20,617 | 0.82× |
| Hessen | 15,749 | 0.8× |
| Rheinland-Pfalz | 15,421 | 1.19× |
| Schleswig-Holstein | 11,574 | 1.25× |
| Sachsen-Anhalt | 10,398 | 1.56× |
| Sachsen | 8,297 | 0.66× |
| Berlin | 6,084 | 0.53× |
| Thüringen | 5,492 | 0.84× |
| Brandenburg | 5,034 | 0.63× |
| Hamburg | 3,742 | 0.64× |
| Mecklenburg-Vorpommern | 2,908 | 0.59× |
| Saarland | 1,923 | 0.61× |
| Bremen | 950 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 16.3× | Sports |
| IHF World Women's Handball Championship | 15.44× | Sports |
| THW Kiel | 18.84× | Sports |
| SV Werder Bremen | 4.27× | Sports |
| European Men's Handball Championship | 15.81× | Sports |
| SC Magdeburg | 15.09× | Sports |
| Handball-Bundesliga | 12.2× | Sports |
| Bild | 3.22× | News |
| Dynamo Dresden | 5.09× | Sports |
| SG Flensburg-Handewitt | 19× | Sports |
| Rhein-Neckar Löwen | 15.62× | Sports |
| VfB Stuttgart | 3.93× | Sports |
| Sportschau | 3.66× | Sports |
| UEFA Champions League | 2.86× | Sports |
| Eintracht Frankfurt | 3.31× | Sports |
| FC Bayern Munich | 2.36× | Sports |
| Hamburger SV | 4.16× | Sports |
| Handball | 5.47× | Sports |
| 2. Bundesliga | 3.16× | Sports |
| Hertha BSC | 4.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.18 |
| Early Adopter Mentality | POWER | 1.08 |
| Healthy Lifestyle | BALANCE | 1 |
| Indulgence | JOY | 1 |
| Career Orientation | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.4% |
| Austria | 1.0% |
| Spain | 0.8% |
See VfL Gummersbach audiences in other countries
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
Frequently asked questions
How many fans does VfL Gummersbach have in Germany?
VfL Gummersbach has an estimated audience of 257,794 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of VfL Gummersbach fans?
38.7% of VfL Gummersbach fans are female, 61.3% are male, with an average age of 39.2 years.
Which brands do VfL Gummersbach fans like most?
VfL Gummersbach fans show strongest brand affinity for IHF World Men's Handball Championship (16.3×), IHF World Women's Handball Championship (15.44×), and THW Kiel (18.84×) over the country average.
Where do VfL Gummersbach fans live in Germany?
VfL Gummersbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,346), Baden-Württemberg (reach 24,612), and Bayern (reach 22,958). These three regions account for the largest share of the active audience.
What other brands do VfL Gummersbach fans also like?
Beyond VfL Gummersbach itself, the audience over-indexes on IHF World Women's Handball Championship (15.44×), THW Kiel (18.84×), SV Werder Bremen (4.27×), and European Men's Handball Championship (15.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VfL Gummersbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.