Virtual world Audience in Germany
Virtual world has an estimated audience of 235,552 people in Germany. 25.4% are female, 74.6% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Country rap, Instant Gaming, Electronic sports, Borussia Dortmund, Counter-Strike: Global Offensive.
The average Virtual world fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Country rap, Instant Gaming, Electronic sports, with strongest over-indexing on Country rap (7.56× the country average). Demographically, the Virtual world audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Virtual world fans
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 31.5 |
| Estimated audience size | 235,552 |
Audience persona
The typical Virtual world fan in Germany is more male, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Country rap.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,633 | 1× |
| Bayern | 38,566 | 1.02× |
| Baden-Württemberg | 31,379 | 0.98× |
| Niedersachsen | 21,004 | 0.92× |
| Hessen | 13,684 | 0.76× |
| Sachsen | 11,558 | 1× |
| Rheinland-Pfalz | 10,498 | 0.89× |
| Berlin | 9,588 | 0.91× |
| Schleswig-Holstein | 6,055 | 0.72× |
| Thüringen | 5,303 | 0.88× |
| Brandenburg | 5,189 | 0.71× |
| Sachsen-Anhalt | 5,151 | 0.84× |
| Saarland | 4,503 | 1.56× |
| Bremen | 4,227 | 2.1× |
| Hamburg | 4,226 | 0.79× |
| Mecklenburg-Vorpommern | 4,136 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Country rap | 7.56× | Music & Radio |
| Instant Gaming | 6.49× | Games |
| Electronic sports | 5.63× | Sports |
| Borussia Dortmund | 1.52× | Sports |
| Counter-Strike: Global Offensive | 5.64× | Games |
| Netto Marken-Discount | 2.22× | Shopping |
| Fortnite | 4.12× | Games |
| Call of Duty | 4.41× | Games |
| Kicker | 3.91× | Sports |
| Pets | 1.7× | Pets & Animals |
| Telegram | 3.82× | Internet & Social Media |
| TikTok | 1.68× | Internet & Social Media |
| Data compression | 18.29× | Technology & Electronics |
| League of Legends | 3.95× | Games |
| Role-playing games | 3.46× | Games |
| Strategy games | 4.06× | Games |
| World of Warcraft | 3.66× | Games |
| Automobiles | 1.68× | Cars & Mobility |
| Indeed.com | 2.37× | Business & Career |
| Photocopier | 9.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.51 |
| Need for Security | CONSERVATISM | 1.44 |
| Patriotism | CONSERVATISM | 1.38 |
| Extroversion | THRILL | 1.29 |
| Social Media Usage | JOY | 1.22 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| Japan | 6.4% |
| India | 5.1% |
See Virtual world audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Virtual world have in Germany?
Virtual world has an estimated audience of 235,552 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Virtual world fans?
25.4% of Virtual world fans are female, 74.6% are male, with an average age of 31.5 years.
Which brands do Virtual world fans like most?
Virtual world fans show strongest brand affinity for Country rap (7.56×), Instant Gaming (6.49×), and Electronic sports (5.63×) over the country average.
Where do Virtual world fans live in Germany?
Virtual world fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,633), Bayern (reach 38,566), and Baden-Württemberg (reach 31,379). These three regions account for the largest share of the active audience.
What other brands do Virtual world fans also like?
Beyond Virtual world itself, the audience over-indexes on Instant Gaming (6.49×), Electronic sports (5.63×), Borussia Dortmund (1.52×), and Counter-Strike: Global Offensive (5.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Virtual world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.