Volkswagen ID.Buzz Audience in Germany
Volkswagen ID.Buzz has an estimated audience of 309,644 people in Germany. 34.9% are female, 65.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ariana Grande, Transfermarkt, Tagesschau, RTL Television, Volkswagen.
The average Volkswagen ID.Buzz fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ariana Grande, Transfermarkt, Tagesschau, with strongest over-indexing on Ariana Grande (5.26× the country average). Demographically, the Volkswagen ID.Buzz audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Volkswagen ID.Buzz fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 39.8 |
| Estimated audience size | 309,644 |
Audience persona
The typical Volkswagen ID.Buzz fan in Germany is more male, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,879 | 1.16× |
| Bayern | 65,261 | 1.31× |
| Baden-Württemberg | 50,032 | 1.18× |
| Niedersachsen | 37,350 | 1.24× |
| Hessen | 27,937 | 1.18× |
| Rheinland-Pfalz | 15,560 | 1× |
| Sachsen | 13,414 | 0.88× |
| Berlin | 12,807 | 0.93× |
| Schleswig-Holstein | 11,941 | 1.07× |
| Brandenburg | 8,407 | 0.88× |
| Hamburg | 8,355 | 1.19× |
| Thüringen | 6,054 | 0.77× |
| Sachsen-Anhalt | 5,738 | 0.72× |
| Mecklenburg-Vorpommern | 4,602 | 0.78× |
| Saarland | 3,370 | 0.89× |
| Bremen | 2,164 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 5.26× | Music & Radio |
| Transfermarkt | 2.7× | Sports |
| Tagesschau | 1.78× | Movies & TV |
| RTL Television | 2.61× | Movies & TV |
| Volkswagen | 2.19× | Cars & Mobility |
| Hundeurlaub | 6.14× | Pets & Animals |
| Used car | 2.18× | Cars & Mobility |
| Electric vehicle | 2.74× | Cars & Mobility |
| Tesla Motors | 2.92× | Cars & Mobility |
| Škoda Auto | 2.15× | Cars & Mobility |
| AutoScout24 | 1.71× | Cars & Mobility |
| Electric guitar | 3× | Music & Radio |
| Hyundai | 2.61× | Cars & Mobility |
| SUVs | 1.81× | Cars & Mobility |
| Google Maps | 1.5× | Internet & Social Media |
| Casino | 3.4× | Games |
| Scooters | 2.44× | Cars & Mobility |
| Cro (rapper) | 3.38× | Music & Radio |
| Freeware | 1.54× | Technology & Electronics |
| Satire | 2.45× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Luxury Orientation | PREMIUM | 1.27 |
| Need for Security | CONSERVATISM | 1.23 |
| DIY Mentality | THRILL | 1.14 |
| Sports Activity | POWER | 1.11 |
| Career Orientation | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 13.4% |
| Germany | 10.7% |
See Volkswagen ID.Buzz audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Volkswagen ID.Buzz have in Germany?
Volkswagen ID.Buzz has an estimated audience of 309,644 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen ID.Buzz fans?
34.9% of Volkswagen ID.Buzz fans are female, 65.1% are male, with an average age of 39.8 years.
Which brands do Volkswagen ID.Buzz fans like most?
Volkswagen ID.Buzz fans show strongest brand affinity for Ariana Grande (5.26×), Transfermarkt (2.7×), and Tagesschau (1.78×) over the country average.
Where do Volkswagen ID.Buzz fans live in Germany?
Volkswagen ID.Buzz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,879), Bayern (reach 65,261), and Baden-Württemberg (reach 50,032). These three regions account for the largest share of the active audience.
What other brands do Volkswagen ID.Buzz fans also like?
Beyond Volkswagen ID.Buzz itself, the audience over-indexes on Transfermarkt (2.7×), Tagesschau (1.78×), RTL Television (2.61×), and Volkswagen (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen ID.Buzz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.