Volkswagen ID.Buzz Audience in United States

Volkswagen ID.Buzz logo

Volkswagen ID.Buzz has an estimated audience of 616,627 people in United States. 27.6% are female, 72.4% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Hipster, N1 road (South Africa), Governor of Michigan.

The average Volkswagen ID.Buzz fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Hipster, with strongest over-indexing on Historic site (10.92× the country average). Demographically, the Volkswagen ID.Buzz audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Volkswagen ID.Buzz fans

Demographic split for Volkswagen ID.Buzz audience in United States
MetricValue
Female27.6%
Male72.4%
Average age38.5
Estimated audience size616,627

Audience persona

The typical Volkswagen ID.Buzz fan in United States is more male, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Volkswagen ID.Buzz in United States
RegionReachAffinity
California110,9601.64×
Texas52,2620.99×
Florida45,5901.09×
New York28,4580.83×
Washington23,2961.88×
Illinois20,7431.01×
Pennsylvania20,6230.99×
North Carolina19,7681.07×
Ohio19,0401×
Georgia17,8460.94×
Virginia16,8691.12×
Michigan16,5211.02×
New Jersey16,0641.02×
Colorado14,1891.46×
Massachusetts12,8521.06×
Arizona12,7281.01×
Tennessee12,4201×
Oregon11,6461.65×
Maryland11,6341.1×
Indiana11,3961.01×
Missouri9,4990.96×
Minnesota9,4191.07×
Wisconsin9,2511×
South Carolina8,1280.88×
Utah6,9001.25×
Nevada6,8211.14×
Kentucky6,7890.88×
Connecticut6,1541×
Alabama6,0550.7×
Oklahoma5,9740.87×
Iowa4,6650.92×
Louisiana4,4530.56×
Kansas4,4500.92×
Arkansas4,2040.83×
Hawaii3,6431.37×
New Mexico2,9010.94×
New Hampshire2,7231.12×
Idaho2,6670.86×
Nebraska2,6080.84×
West Virginia2,4900.87×
Maine2,4481.11×
Mississippi2,2900.45×
Rhode Island1,8410.94×
Washington, District of Columbia1,6820.91×
Delaware1,5480.91×
Vermont1,5071.39×
Montana1,2530.73×
South Dakota9820.69×
Alaska7850.59×
North Dakota7740.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen ID.Buzz audience
BrandAffinityCategory
Historic site10.92×Arts & Culture
Vocal harmony9.39×Music & Radio
Hipster19.13×Politics & Society
N1 road (South Africa)5.92×Travel & Leisure
Governor of Michigan10.1×Politics & Society
Elsword18.14×Games
Grinch4.46×Movies & TV
Mathcore8.2×Music & Radio
Fairy godmother7.64×Literature
Goop5.34×Internet & Social Media
Wok5.86×Food & Beverages
Hibachi6.99×Food & Beverages
Tipsy Elves8.53×Shopping
Cherish (group)8.44×Music & Radio
TV Fanatic8.04×Movies & TV
La Jolla6.88×Travel & Leisure
Google Home4.64×Technology & Electronics
Wow! Wow! Wubbzy!5.43×Movies & TV
El Paso County, Colorado8.88×Travel & Leisure
MK2.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen ID.Buzz audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Risk AppetiteTHRILL1.56
Early Adopter MentalityPOWER1.45
Family OrientationCONSERVATISM1.45
Quality AwarenessPREMIUM1.33
Need for SecurityCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen ID.Buzz
CountryShare
United States21.3%
United Kingdom13.4%
Germany10.7%

See Volkswagen ID.Buzz audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Volkswagen ID.Buzz have in United States?

Volkswagen ID.Buzz has an estimated audience of 616,627 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen ID.Buzz fans?

27.6% of Volkswagen ID.Buzz fans are female, 72.4% are male, with an average age of 38.5 years.

Which brands do Volkswagen ID.Buzz fans like most?

Volkswagen ID.Buzz fans show strongest brand affinity for Historic site (10.92×), Vocal harmony (9.39×), and Hipster (19.13×) over the country average.

Where do Volkswagen ID.Buzz fans live in United States?

Volkswagen ID.Buzz fans in United States are most concentrated in California (reach 110,960), Texas (reach 52,262), and Florida (reach 45,590). These three regions account for the largest share of the active audience.

What other brands do Volkswagen ID.Buzz fans also like?

Beyond Volkswagen ID.Buzz itself, the audience over-indexes on Vocal harmony (9.39×), Hipster (19.13×), N1 road (South Africa) (5.92×), and Governor of Michigan (10.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen ID.Buzz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.