Rascasse Audience Intelligence

Weihnachtsmarkt Hannover Audience in Germany

A data profile of the people who buy, follow and care about Weihnachtsmarkt Hannover in Germany — modelled from more than twelve digital signal sources. Weihnachtsmarkt Hannover has an estimated audience of 392,938 people in Germany.

#21among Volksfest in Germany#190among Event in Germany#1121in Travel & Leisure

The average Weihnachtsmarkt Hannover fan in Germany is 39.1 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg.

Top brand affinities include Telegram, Christmas market, Tagesschau, with strongest over-indexing on Telegram (5.96× the country average).

Demographically, the Weihnachtsmarkt Hannover audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Weihnachtsmarkt Hannover fan in Germany is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weihnachtsmarkt Hannover profile in Germany.

Audience size
393K
in Germany
Gender
56.2%♀
43.8% male
Age
39.1
average years
Country rank
#14210
Event in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weihnachtsmarkt Hannover fans

56.2% are female, 43.8% are male, average age 39.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Weihnachtsmarkt Hannover audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age39.1
Estimated audience size392,938
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Weihnachtsmarkt Hannover audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Weihnachtsmarkt Hannover audience comes from Germany.

Worldwide audience distribution share by country for Weihnachtsmarkt Hannover
CountryShare
Germany97.5%
China0.4%
Netherlands0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weihnachtsmarkt Hannover audience in Germany is strongest.

Fig. 05

Top regions by affinity

Weihnachtsmarkt Hannover fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K9.51×
02Hamburg~20K1.88×
03Bremen~3K1.04×
04Saarland~3K0.58×
05Sachsen-Anhalt~6K0.56×
06Schleswig-Holstein~7K0.53×
07Nordrhein-Westfalen~40K0.45×
08Thüringen~4K0.45×
09Mecklenburg-Vorpommern~3K0.45×
10Hessen~10K0.42×
11Brandenburg~4K0.37×
12Berlin~6K0.33×
13Rheinland-Pfalz~6K0.32×
14Sachsen~6K0.30×
15Bayern~10K0.19×
16Baden-Württemberg~10K0.19×
Fig. 06

Affinity by region

Affinity by region — Weihnachtsmarkt Hannover, Germany
0.19×1.00×9.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weihnachtsmarkt Hannover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weihnachtsmarkt Hannover audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family13.76×
02Scotland national football teamSports10.44×
03Ramadan (calendar month)Politics & Society7.65×
04Love ActuallyMovies & TV7.64×
05Christmas marketFood & Beverages7.50×
06Earth DayPolitics & Society7.49×
07Small Business AdministrationBusiness & Career6.54×
08TelegramInternet & Social Media5.96×
09New Year's EveHome & Garden5.78×
10TrelloInternet & Social Media5.37×
111. FC MagdeburgSports4.79×
12MoodleTechnology & Electronics4.50×
13FundraisingBusiness & Career4.24×
14Lindsey VonnSports2.93×
15TagesschauMovies & TV2.63×
16VacationsTravel & Leisure2.50×
17NatureHome & Garden2.31×
18TransfermarktSports2.10×
19FamilyKids & Family1.89×
20Netto Marken-DiscountShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weihnachtsmarkt Hannover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weihnachtsmarkt Hannover audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.42×
Need for SecurityCONSERVATISM1.31×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weihnachtsmarkt Hannover audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Sports ActivityPOWER0.90×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weihnachtsmarkt Hannover have in Germany?

Weihnachtsmarkt Hannover has an estimated audience of 392,938 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Weihnachtsmarkt Hannover fans?

56.2% of Weihnachtsmarkt Hannover fans are female, 43.8% are male, with an average age of 39.1 years.

03

Which brands do Weihnachtsmarkt Hannover fans like most?

Weihnachtsmarkt Hannover fans show strongest brand affinity for Telegram (5.96×), Christmas market (7.5×), and Tagesschau (2.63×) over the country average.

04

Where do Weihnachtsmarkt Hannover fans live in Germany?

Weihnachtsmarkt Hannover fans in Germany are most concentrated in Niedersachsen (reach ~300K), Nordrhein-Westfalen (reach ~40K), and Hamburg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Weihnachtsmarkt Hannover fans also like?

Beyond Weihnachtsmarkt Hannover itself, the audience over-indexes on Christmas market (7.5×), Tagesschau (2.63×), Love Actually (7.64×), and Nature (2.31×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Weihnachtsmarkt Hannover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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