Wildpark Bad Mergentheim Audience in Germany
Wildpark Bad Mergentheim has an estimated audience of 577,940 people in Germany. 53.7% are female, 46.3% are male, average age 42.4. Top regions: Baden-Württemberg, Bayern, Hessen. Top brand affinities: Rossmann, Stradivarius, Saving, Škoda Kodiaq, Time (magazine).
The average Wildpark Bad Mergentheim fan in Germany is 42.4 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Hessen. Top brand affinities include Rossmann, Stradivarius, Saving, with strongest over-indexing on Rossmann (1.66× the country average). Demographically, the Wildpark Bad Mergentheim audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Wildpark Bad Mergentheim fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.4 |
| Estimated audience size | 577,940 |
Audience persona
The typical Wildpark Bad Mergentheim fan in Germany is balanced, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 433,455 | 8.88× |
| Bayern | 357,777 | 3.85× |
| Hessen | 45,607 | 1.04× |
| Nordrhein-Westfalen | 20,189 | 0.16× |
| Rheinland-Pfalz | 14,170 | 0.49× |
| Niedersachsen | 7,134 | 0.13× |
| Sachsen | 5,148 | 0.18× |
| Berlin | 4,429 | 0.17× |
| Thüringen | 3,976 | 0.27× |
| Hamburg | 2,095 | 0.16× |
| Schleswig-Holstein | 1,722 | 0.08× |
| Saarland | 1,624 | 0.23× |
| Sachsen-Anhalt | 1,564 | 0.1× |
| Brandenburg | 1,563 | 0.09× |
| Mecklenburg-Vorpommern | 924 | 0.08× |
| Bremen | 440 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.66× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Saving | 1.53× | Business & Career |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Time (magazine) | 1.54× | News |
| Nutritional yeast | 4.53× | Food & Beverages |
| KLIX (AM) | 1.67× | Music & Radio |
| Esra Erol | 3.48× | Movies & TV |
| Home Delivery | 1.51× | Food & Beverages |
| Volvo V60 | 2.46× | Cars & Mobility |
| Keeper (password manager) | 1.86× | Technology & Electronics |
| Zagreb | 1.69× | Travel & Leisure |
| Emperor Entertainment Group | 1.59× | Business & Career |
| Vijesti.ba | 1.69× | News |
| Glashütte | 1.63× | Travel & Leisure |
| Theocracy | 3.73× | Music & Radio |
| Huck (magazine) | 3.45× | Internet & Social Media |
| The Equalizer | 1.73× | Movies & TV |
| Throne of Glass | 1.91× | Literature |
| Carrie (novel) | 1.95× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.26 |
| DIY Mentality | THRILL | 1.25 |
| Indulgence | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.2 |
| Design Affinity | PREMIUM | 1.16 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| China | 0.2% |
| Switzerland | 0.2% |
See Wildpark Bad Mergentheim audiences in other countries
- Wildpark Bad Mergentheim — United States
- Wildpark Bad Mergentheim — United Kingdom
- Wildpark Bad Mergentheim — France
- Wildpark Bad Mergentheim — Italy
- Wildpark Bad Mergentheim — Spain
- Wildpark Bad Mergentheim — Brazil
- Wildpark Bad Mergentheim — Japan
- Wildpark Bad Mergentheim — South Korea
- Wildpark Bad Mergentheim — India
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Zoo Osnabrück (1,208,175)
- Schwaben Park (1,142,729)
- Affenberg Salem (1,129,150)
- Wildpark Lüneburger Heide (1,025,198)
Frequently asked questions
How many fans does Wildpark Bad Mergentheim have in Germany?
Wildpark Bad Mergentheim has an estimated audience of 577,940 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Wildpark Bad Mergentheim fans?
53.7% of Wildpark Bad Mergentheim fans are female, 46.3% are male, with an average age of 42.4 years.
Which brands do Wildpark Bad Mergentheim fans like most?
Wildpark Bad Mergentheim fans show strongest brand affinity for Rossmann (1.66×), Stradivarius (1.97×), and Saving (1.53×) over the country average.
Where do Wildpark Bad Mergentheim fans live in Germany?
Wildpark Bad Mergentheim fans in Germany are most concentrated in Baden-Württemberg (reach 433,455), Bayern (reach 357,777), and Hessen (reach 45,607). These three regions account for the largest share of the active audience.
What other brands do Wildpark Bad Mergentheim fans also like?
Beyond Wildpark Bad Mergentheim itself, the audience over-indexes on Stradivarius (1.97×), Saving (1.53×), Škoda Kodiaq (1.6×), and Time (magazine) (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wildpark Bad Mergentheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.