Rascasse Audience Intelligence

Winter swimming Audience in Germany

A data profile of the people who buy, follow and care about Winter swimming in Germany — modelled from more than twelve digital signal sources. Winter swimming has an estimated audience of 78,227 people in Germany.

#11238among Topic in Germany#3488in Sports

The average Winter swimming fan in Germany is 43.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include FINA World Aquatics Championships, Bicycle helmet, ELISABETTA FRANCHI, with strongest over-indexing on FINA World Aquatics Championships (86.16× the country average).

Demographically, the Winter swimming audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Winter swimming fan in Germany is balanced, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for FINA World Aquatics Championships.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Winter swimming profile in Germany.

Audience size
78K
in Germany
Gender
54.4%♀
45.6% male
Age
43.6
average years
Country rank
#39408
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winter swimming fans

54.4% are female, 45.6% are male, average age 43.6.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Winter swimming audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age43.6
Estimated audience size78,227
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Winter swimming audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3924%
40-4928%
50+26%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Winter swimming audience comes from Germany.

Worldwide audience distribution share by country for Winter swimming
CountryShare
United States21.9%
United Kingdom10.2%
Denmark8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winter swimming audience in Germany is strongest.

Fig. 05

Top regions by affinity

Winter swimming fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~20K1.64×
02Baden-Württemberg~10K1.40×
03Sachsen~4K1.04×
04Brandenburg~3K1.04×
05Hamburg~2K1.00×
06Mecklenburg-Vorpommern~1K0.99×
07Hessen~6K0.98×
08Schleswig-Holstein~3K0.98×
09Niedersachsen~7K0.97×
10Thüringen~2K0.95×
11Berlin~3K0.93×
12Rheinland-Pfalz~4K0.92×
13Saarland<1K0.89×
14Sachsen-Anhalt~2K0.87×
15Bremen<1K0.86×
16Nordrhein-Westfalen~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Winter swimming, Germany
0.85×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winter swimming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winter swimming audience
#·InterestCategoryAffinity×
01FINA World Aquatics ChampionshipsSports86.16×
02ELISABETTA FRANCHIFashion & Accessoires37.12×
03Candice SwanepoelFashion & Accessoires25.01×
04stravaSports20.20×
05Rose LeslieMovies & TV20.00×
06Miranda KerrFashion & Accessoires20.00×
07Competitive swimwearSports19.68×
08Bicycle helmetCars & Mobility19.25×
09American VintageFashion & Accessoires18.44×
10ParkrunSports18.27×
11SamsoniteFashion & Accessoires15.60×
12Ironman World ChampionshipSports14.49×
13New York City MarathonSports14.03×
14TankiniFashion & Accessoires13.08×
15Water poloSports12.17×
16Bicycle wheelCars & Mobility10.10×
17Cyclo-crossSports9.54×
18Vuelta a EspañaSports8.85×
19Tour de FranceSports5.72×
20High-intensity interval trainingSports5.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winter swimming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winter swimming audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.30×
Sports ActivityPOWER1.79×
IndividualismJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winter swimming audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.53×
CreativityOPEN0.60×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winter swimming have in Germany?

Winter swimming has an estimated audience of 78,227 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Winter swimming fans?

54.4% of Winter swimming fans are female, 45.6% are male, with an average age of 43.6 years.

03

Which brands do Winter swimming fans like most?

Winter swimming fans show strongest brand affinity for FINA World Aquatics Championships (86.16×), Bicycle helmet (19.25×), and ELISABETTA FRANCHI (37.12×) over the country average.

04

Where do Winter swimming fans live in Germany?

Winter swimming fans in Germany are most concentrated in Bayern (reach ~20K), Baden-Württemberg (reach ~10K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Winter swimming fans also like?

Beyond Winter swimming itself, the audience over-indexes on Bicycle helmet (19.25×), ELISABETTA FRANCHI (37.12×), strava (20.2×), and American Vintage (18.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Winter swimming audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Winter swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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