Wolfsburg Audience in Germany
Wolfsburg has an estimated audience of 1,790,646 people in Germany. 35.6% are female, 64.4% are male, average age 40.2. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Aral AG, AutoScout24, Used car, In aller Freundschaft, Obi (store).
The average Wolfsburg fan in Germany is 40.2 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Aral AG, AutoScout24, Used car, with strongest over-indexing on Aral AG (2.15× the country average). Demographically, the Wolfsburg audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Wolfsburg fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 40.2 |
| Estimated audience size | 1,790,646 |
Audience persona
The typical Wolfsburg fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 710,972 | 4.09× |
| Nordrhein-Westfalen | 280,269 | 0.72× |
| Bayern | 170,139 | 0.59× |
| Baden-Württemberg | 150,492 | 0.62× |
| Hessen | 131,122 | 0.96× |
| Sachsen-Anhalt | 86,831 | 1.87× |
| Berlin | 67,972 | 0.85× |
| Sachsen | 58,763 | 0.67× |
| Rheinland-Pfalz | 53,842 | 0.6× |
| Schleswig-Holstein | 45,898 | 0.71× |
| Hamburg | 44,972 | 1.11× |
| Brandenburg | 38,164 | 0.69× |
| Thüringen | 29,019 | 0.64× |
| Mecklenburg-Vorpommern | 20,385 | 0.6× |
| Bremen | 13,620 | 0.89× |
| Saarland | 8,897 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 2.15× | Cars & Mobility |
| AutoScout24 | 2.08× | Cars & Mobility |
| Used car | 2.34× | Cars & Mobility |
| In aller Freundschaft | 3.27× | Movies & TV |
| Obi (store) | 1.55× | Shopping |
| Sparkasse | 2.02× | Business & Career |
| Volkswagen | 1.97× | Cars & Mobility |
| Škoda Auto | 2.08× | Cars & Mobility |
| Solar energy | 2.05× | Home & Garden |
| Commerzbank | 1.51× | Business & Career |
| Hannover 96 | 2.56× | Sports |
| Badminton | 3.77× | Sports |
| Volkswagen Tiguan | 3.25× | Cars & Mobility |
| 1. FC Magdeburg | 2.84× | Sports |
| Hyundai | 1.93× | Cars & Mobility |
| Hardware store | 1.63× | Home & Garden |
| Dynamo Dresden | 1.59× | Sports |
| Porsche | 1.58× | Cars & Mobility |
| Renault | 2.03× | Cars & Mobility |
| Insurance | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.53 |
| Patriotism | CONSERVATISM | 1.49 |
| DIY Mentality | THRILL | 1.2 |
| Career Orientation | POWER | 1.17 |
| Convenience Orientation | PREMIUM | 1.12 |
| Luxury Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.0% |
| Germany | 15.2% |
| Italy | 9.1% |
See Wolfsburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Wolfsburg have in Germany?
Wolfsburg has an estimated audience of 1,790,646 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Wolfsburg fans?
35.6% of Wolfsburg fans are female, 64.4% are male, with an average age of 40.2 years.
Which brands do Wolfsburg fans like most?
Wolfsburg fans show strongest brand affinity for Aral AG (2.15×), AutoScout24 (2.08×), and Used car (2.34×) over the country average.
Where do Wolfsburg fans live in Germany?
Wolfsburg fans in Germany are most concentrated in Niedersachsen (reach 710,972), Nordrhein-Westfalen (reach 280,269), and Bayern (reach 170,139). These three regions account for the largest share of the active audience.
What other brands do Wolfsburg fans also like?
Beyond Wolfsburg itself, the audience over-indexes on AutoScout24 (2.08×), Used car (2.34×), In aller Freundschaft (3.27×), and Obi (store) (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wolfsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.