Wolfsburg Audience in United States
Wolfsburg has an estimated audience of 853,862 people in United States. 38.3% are female, 61.7% are male, average age 39.4. Top regions: California, Florida, Texas. Top brand affinities: Pro-Ject, Wow! Wow! Wubbzy!, La Opinión, Electrolyte, Arrietty.
The average Wolfsburg fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Pro-Ject, Wow! Wow! Wubbzy!, La Opinión, with strongest over-indexing on Pro-Ject (17.39× the country average). Demographically, the Wolfsburg audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Wolfsburg fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 39.4 |
| Estimated audience size | 853,862 |
Audience persona
The typical Wolfsburg fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 133,188 | 1.42× |
| Florida | 97,717 | 1.69× |
| Texas | 85,413 | 1.16× |
| New York | 77,073 | 1.62× |
| Illinois | 42,044 | 1.48× |
| Virginia | 34,289 | 1.65× |
| New Jersey | 32,667 | 1.5× |
| Pennsylvania | 31,572 | 1.1× |
| Georgia | 29,312 | 1.11× |
| Massachusetts | 28,496 | 1.69× |
| North Carolina | 27,855 | 1.08× |
| Ohio | 27,653 | 1.05× |
| Tennessee | 22,630 | 1.32× |
| Maryland | 22,019 | 1.5× |
| Michigan | 20,093 | 0.9× |
| Arizona | 17,382 | 1× |
| Washington | 16,644 | 0.97× |
| Indiana | 15,842 | 1.02× |
| Colorado | 14,931 | 1.11× |
| Connecticut | 11,470 | 1.34× |
| Nevada | 11,390 | 1.38× |
| Missouri | 10,879 | 0.79× |
| Wisconsin | 10,829 | 0.84× |
| South Carolina | 9,854 | 0.77× |
| Kentucky | 9,579 | 0.89× |
| Oregon | 9,439 | 0.96× |
| Louisiana | 8,282 | 0.75× |
| Minnesota | 7,945 | 0.65× |
| Kansas | 6,911 | 1.03× |
| Utah | 6,364 | 0.83× |
| Iowa | 6,288 | 0.89× |
| Alabama | 6,147 | 0.52× |
| Oklahoma | 6,125 | 0.65× |
| Washington, District of Columbia | 5,507 | 2.15× |
| Arkansas | 5,144 | 0.73× |
| Mississippi | 3,902 | 0.55× |
| Nebraska | 3,438 | 0.8× |
| New Hampshire | 3,425 | 1.02× |
| Rhode Island | 3,390 | 1.25× |
| New Mexico | 2,836 | 0.66× |
| Hawaii | 2,475 | 0.67× |
| Idaho | 2,111 | 0.49× |
| West Virginia | 2,078 | 0.52× |
| Maine | 2,066 | 0.68× |
| Delaware | 1,999 | 0.85× |
| Montana | 1,266 | 0.53× |
| Alaska | 1,244 | 0.68× |
| South Dakota | 1,160 | 0.59× |
| Vermont | 1,139 | 0.76× |
| North Dakota | 1,043 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 17.39× | Music & Radio |
| Wow! Wow! Wubbzy! | 32.56× | Movies & TV |
| La Opinión | 11.73× | News |
| Electrolyte | 6.83× | Health |
| Arrietty | 20× | Movies & TV |
| Hipster | 12.76× | Politics & Society |
| Embroidery Library | 20× | Home & Garden |
| Home construction | 1.74× | Home & Garden |
| Elsword | 19.37× | Games |
| N1 road (South Africa) | 4.63× | Travel & Leisure |
| Northrop Grumman | 6.62× | Business & Career |
| Hog Hunting | 3.51× | Sports |
| Life of Pi | 9.14× | Movies & TV |
| Minnesota | 1.66× | Travel & Leisure |
| Natural rubber | 1.95× | Cars & Mobility |
| Acoustic music | 4.27× | Music & Radio |
| Cullinan Diamond | 15.39× | |
| Notre Dame Fighting Irish football | 4.52× | Sports |
| Voter registration | 4.2× | Politics & Society |
| Naperville, Illinois | 6.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.88 |
| Risk Appetite | THRILL | 1.89 |
| Luxury Orientation | PREMIUM | 1.87 |
| Need for Security | CONSERVATISM | 1.59 |
| Urban Lifestyle | OPEN | 1.43 |
| DIY Mentality | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.0% |
| Germany | 15.2% |
| Italy | 9.1% |
See Wolfsburg audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Wolfsburg have in United States?
Wolfsburg has an estimated audience of 853,862 people in United States, concentrated in California and Florida.
What is the gender split and age of Wolfsburg fans?
38.3% of Wolfsburg fans are female, 61.7% are male, with an average age of 39.4 years.
Which brands do Wolfsburg fans like most?
Wolfsburg fans show strongest brand affinity for Pro-Ject (17.39×), Wow! Wow! Wubbzy! (32.56×), and La Opinión (11.73×) over the country average.
Where do Wolfsburg fans live in United States?
Wolfsburg fans in United States are most concentrated in California (reach 133,188), Florida (reach 97,717), and Texas (reach 85,413). These three regions account for the largest share of the active audience.
What other brands do Wolfsburg fans also like?
Beyond Wolfsburg itself, the audience over-indexes on Wow! Wow! Wubbzy! (32.56×), La Opinión (11.73×), Electrolyte (6.83×), and Arrietty (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wolfsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.