Wolfsburg Audience in United States

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Wolfsburg has an estimated audience of 853,862 people in United States. 38.3% are female, 61.7% are male, average age 39.4. Top regions: California, Florida, Texas. Top brand affinities: Family car, Hatchback, Enterprise Rent-A-Car, Peugeot, City car.

The average Wolfsburg fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Family car, Hatchback, Enterprise Rent-A-Car, with strongest over-indexing on Family car (15.89× the country average). Demographically, the Wolfsburg audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Wolfsburg fans

Demographic split for Wolfsburg audience in United States
MetricValue
Female38.3%
Male61.7%
Average age39.4
Estimated audience size853,862

Audience persona

The typical Wolfsburg fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Top regions in United States

Top regions ranked by reach for Wolfsburg in United States
RegionReachAffinity
California133,1881.42×
Florida97,7171.69×
Texas85,4131.16×
New York77,0731.62×
Illinois42,0441.48×
Virginia34,2891.65×
New Jersey32,6671.5×
Pennsylvania31,5721.1×
Georgia29,3121.11×
Massachusetts28,4961.69×
North Carolina27,8551.08×
Ohio27,6531.05×
Tennessee22,6301.32×
Maryland22,0191.5×
Michigan20,0930.9×
Arizona17,3821×
Washington16,6440.97×
Indiana15,8421.02×
Colorado14,9311.11×
Connecticut11,4701.34×
Nevada11,3901.38×
Missouri10,8790.79×
Wisconsin10,8290.84×
South Carolina9,8540.77×
Kentucky9,5790.89×
Oregon9,4390.96×
Louisiana8,2820.75×
Minnesota7,9450.65×
Kansas6,9111.03×
Utah6,3640.83×
Iowa6,2880.89×
Alabama6,1470.52×
Oklahoma6,1250.65×
Washington, District of Columbia5,5072.15×
Arkansas5,1440.73×
Mississippi3,9020.55×
Nebraska3,4380.8×
New Hampshire3,4251.02×
Rhode Island3,3901.25×
New Mexico2,8360.66×
Hawaii2,4750.67×
Idaho2,1110.49×
West Virginia2,0780.52×
Maine2,0660.68×
Delaware1,9990.85×
Montana1,2660.53×
Alaska1,2440.68×
South Dakota1,1600.59×
Vermont1,1390.76×
North Dakota1,0430.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wolfsburg audience
BrandAffinityCategory
Family car15.89×Cars & Mobility
Hatchback10.14×Cars & Mobility
Enterprise Rent-A-Car6.61×Cars & Mobility
Peugeot20×Cars & Mobility
City car13.81×Cars & Mobility
Carcare9.48×Cars & Mobility
Kia Sportage19.37×Cars & Mobility
Hyundai Elantra19.65×Cars & Mobility
Antique car8.96×Cars & Mobility
Škoda Auto20×Cars & Mobility
Honda Accord12.76×Cars & Mobility
Car club11.92×Cars & Mobility
Lexus GX20×Cars & Mobility
Auto show8.58×Cars & Mobility
Citroën20×Cars & Mobility
Volkswagen6.94×Cars & Mobility
Nissan Sentra20×Cars & Mobility
Volkswagen Tiguan10.21×Cars & Mobility
Nissan Altima14.97×Cars & Mobility
Compact sport utility vehicle15.62×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wolfsburg audience
TraitClusterScore
Family OrientationCONSERVATISM3.88
Risk AppetiteTHRILL1.89
Luxury OrientationPREMIUM1.87
Need for SecurityCONSERVATISM1.59
Urban LifestyleOPEN1.43
DIY MentalityTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Wolfsburg
CountryShare
Brazil21.0%
Germany15.2%
Italy9.1%

See Wolfsburg audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Wolfsburg have in United States?

Wolfsburg has an estimated audience of 853,862 people in United States, concentrated in California and Florida.

What is the gender split and age of Wolfsburg fans?

38.3% of Wolfsburg fans are female, 61.7% are male, with an average age of 39.4 years.

Which brands do Wolfsburg fans like most?

Wolfsburg fans show strongest brand affinity for Family car (15.89×), Hatchback (10.14×), and Enterprise Rent-A-Car (6.61×) over the country average.

Where do Wolfsburg fans live in United States?

Wolfsburg fans in United States are most concentrated in California (reach 133,188), Florida (reach 97,717), and Texas (reach 85,413). These three regions account for the largest share of the active audience.

What other brands do Wolfsburg fans also like?

Beyond Wolfsburg itself, the audience over-indexes on Hatchback (10.14×), Enterprise Rent-A-Car (6.61×), Peugeot (20×), and City car (13.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wolfsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.