Rascasse Audience Intelligence

Wolfsburg Audience in United States

A data profile of the people who buy, follow and care about Wolfsburg in United States — modelled from more than twelve digital signal sources. Wolfsburg has an estimated audience of 853,862 people in United States.

#349among City in United States#2455among POI in United States#1992in Travel & Leisure

The average Wolfsburg fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Family car, Hatchback, City car, with strongest over-indexing on Family car (15.89× the country average).

Demographically, the Wolfsburg audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wolfsburg fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wolfsburg profile in United States.

Audience size
854K
in United States
Gender
38.3%♀
61.7% male
Age
39.4
average years
Country rank
#26305
POI in United States
Fig. 01

Search interest · 12-month trend

+168%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wolfsburg fans

38.3% are female, 61.7% are male, average age 39.4.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Wolfsburg audience in United States
MetricValue
Female38.3%
Male61.7%
Average age39.4
Estimated audience size853,862
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Wolfsburg audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Wolfsburg audience comes from United States.

Worldwide audience distribution share by country for Wolfsburg
CountryShare
Brazil20.9%
Germany15.1%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wolfsburg audience in United States is strongest.

Fig. 05

Top regions by affinity

Wolfsburg fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.73×
02Washington, District of Columbia~4K1.55×
03New York~70K1.52×
04New Jersey~30K1.50×
05Virginia~30K1.47×
06Massachusetts~20K1.47×
07Maryland~20K1.46×
08California~100K1.36×
09Illinois~40K1.32×
10Nevada~10K1.31×
11Connecticut~10K1.24×
12Tennessee~20K1.19×
13Texas~80K1.15×
14Rhode Island~3K1.14×
15Pennsylvania~30K1.09×
16Georgia~30K1.06×
17North Carolina~30K1.06×
18Colorado~10K1.03×
19Indiana~20K1.02×
20Kansas~7K1.00×
21New Hampshire~3K0.98×
22Arizona~20K0.97×
23Oregon~9K0.97×
24Delaware~2K0.97×
25Ohio~30K0.96×
26Washington~20K0.96×
27South Carolina~10K0.96×
28Iowa~7K0.95×
29Wisconsin~10K0.94×
30Vermont~1K0.94×
31South Dakota~2K0.93×
32Alaska~2K0.93×
33North Dakota~2K0.92×
34Kentucky~10K0.91×
35Nebraska~4K0.91×
36Maine~3K0.91×
37Arkansas~6K0.89×
38Missouri~10K0.88×
39Utah~7K0.88×
40Montana~2K0.88×
41Hawaii~3K0.87×
42Minnesota~10K0.86×
43Louisiana~9K0.86×
44New Mexico~4K0.86×
45Idaho~4K0.86×
46West Virginia~3K0.86×
47Michigan~20K0.85×
48Oklahoma~8K0.82×
49Mississippi~6K0.81×
50Alabama~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Wolfsburg, United States
0.78×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wolfsburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wolfsburg audience
#·InterestCategoryAffinity×
01PeugeotCars & Mobility20.00×
02Škoda AutoCars & Mobility20.00×
03CitroënCars & Mobility20.00×
04Nissan SentraCars & Mobility20.00×
05Hyundai ElantraCars & Mobility19.84×
06Ford EscapeCars & Mobility19.14×
07Lexus GXCars & Mobility18.89×
08City carCars & Mobility16.24×
09Acura MDXCars & Mobility16.02×
10Family carCars & Mobility15.89×
11Nissan RogueCars & Mobility15.46×
12Car clubCars & Mobility12.88×
13Honda PilotCars & Mobility12.58×
14Honda AccordCars & Mobility11.80×
15CarcareCars & Mobility11.13×
16HatchbackCars & Mobility10.73×
17Antique carCars & Mobility10.67×
18Auto showCars & Mobility10.34×
19Enterprise Rent-A-CarCars & Mobility5.83×
20Used CarsCars & Mobility5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wolfsburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wolfsburg audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.82×
Risk AppetiteTHRILL1.90×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wolfsburg audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.84×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wolfsburg have in United States?

Wolfsburg has an estimated audience of 853,862 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Wolfsburg fans?

38.3% of Wolfsburg fans are female, 61.7% are male, with an average age of 39.4 years.

03

Which brands do Wolfsburg fans like most?

Wolfsburg fans show strongest brand affinity for Family car (15.89×), Hatchback (10.73×), and City car (16.24×) over the country average.

04

Where do Wolfsburg fans live in United States?

Wolfsburg fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Wolfsburg fans also like?

Beyond Wolfsburg itself, the audience over-indexes on Hatchback (10.73×), City car (16.24×), Carcare (11.13×), and Antique car (10.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Wolfsburg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wolfsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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