Nissan Altima Audience in United States

Nissan Altima logo

Nissan Altima has an estimated audience of 2,373,415 people in United States. 36.1% are female, 63.9% are male, average age 39.6. Top regions: Texas, California, Florida. Top brand affinities: Nissan Sentra, Nissan Rogue, Nissan Murano, Honda Pilot, Nissan Pathfinder.

The average Nissan Altima fan in United States is 39.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nissan Sentra, Nissan Rogue, Nissan Murano, with strongest over-indexing on Nissan Sentra (50.84× the country average). Demographically, the Nissan Altima audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Nissan Altima fans

Demographic split for Nissan Altima audience in United States
MetricValue
Female36.1%
Male63.9%
Average age39.6
Estimated audience size2,373,415

Audience persona

The typical Nissan Altima fan in United States is more male, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Nissan Sentra.

Top regions in United States

Top regions ranked by reach for Nissan Altima in United States
RegionReachAffinity
Texas261,4421.28×
California254,0040.97×
Florida200,4071.25×
New York129,5520.98×
Georgia98,2481.34×
North Carolina91,2671.28×
Illinois85,1371.08×
Pennsylvania80,8131.01×
Tennessee72,7901.53×
Ohio69,5410.95×
New Jersey62,9271.04×
Virginia56,9540.99×
Louisiana54,9131.79×
Alabama52,5401.58×
Missouri51,0261.33×
Arizona48,8471.01×
Michigan48,5720.78×
South Carolina46,4951.3×
Maryland46,4651.14×
Indiana43,6601.01×
Mississippi43,5772.23×
Washington38,1980.8×
Massachusetts37,9320.81×
Kentucky35,3281.19×
Oklahoma34,9621.33×
Wisconsin28,0700.79×
Arkansas28,0071.43×
Minnesota27,2310.8×
Colorado26,6900.71×
Connecticut22,3980.94×
Nevada22,2430.97×
Kansas20,2651.08×
Oregon19,5030.72×
Iowa16,7460.86×
Utah15,6210.73×
New Mexico12,6901.07×
Nebraska11,6100.98×
Hawaii11,5191.13×
West Virginia9,9840.9×
Idaho8,1370.68×
Delaware6,7091.02×
New Hampshire6,3600.68×
Washington, District of Columbia5,7850.81×
Rhode Island5,6680.75×
Maine5,3260.63×
South Dakota3,6000.66×
North Dakota3,2680.67×
Montana3,1370.48×
Alaska2,3670.47×
Vermont2,1480.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Altima audience
BrandAffinityCategory
Nissan Sentra50.84×Cars & Mobility
Nissan Rogue32.35×Cars & Mobility
Nissan Murano54.92×Cars & Mobility
Honda Pilot29.12×Cars & Mobility
Nissan Pathfinder40.53×Cars & Mobility
Todoist49.81×Technology & Electronics
Toyota Camry14.8×Cars & Mobility
Honda Accord15.71×Cars & Mobility
Nissan Maxima33.86×Cars & Mobility
Toyota Yaris26.27×Cars & Mobility
Nissan Juke30.78×Cars & Mobility
Honda CR-V11.73×Cars & Mobility
Full-size car8.06×Cars & Mobility
Nissan Sunny56.82×Cars & Mobility
Torque10.58×Business & Career
Subaru Legacy25.7×Cars & Mobility
Fuel economy in automobiles11.35×Cars & Mobility
Toyota Highlander11.59×Cars & Mobility
Toledo, Ohio20×Travel & Leisure
Subaru Forester16.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Altima audience
TraitClusterScore
Quality AwarenessPREMIUM1.69
Need for SecurityCONSERVATISM1.53
Family OrientationCONSERVATISM1.51
Price SensitivityPREMIUM1.29
Social Media UsageJOY1.23
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Nissan Altima
CountryShare
United States52.9%
Brazil3.8%
Mexico3.5%

See Nissan Altima audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Nissan Altima have in United States?

Nissan Altima has an estimated audience of 2,373,415 people in United States, concentrated in Texas and California.

What is the gender split and age of Nissan Altima fans?

36.1% of Nissan Altima fans are female, 63.9% are male, with an average age of 39.6 years.

Which brands do Nissan Altima fans like most?

Nissan Altima fans show strongest brand affinity for Nissan Sentra (50.84×), Nissan Rogue (32.35×), and Nissan Murano (54.92×) over the country average.

Where do Nissan Altima fans live in United States?

Nissan Altima fans in United States are most concentrated in Texas (reach 261,442), California (reach 254,004), and Florida (reach 200,407). These three regions account for the largest share of the active audience.

What other brands do Nissan Altima fans also like?

Beyond Nissan Altima itself, the audience over-indexes on Nissan Rogue (32.35×), Nissan Murano (54.92×), Honda Pilot (29.12×), and Nissan Pathfinder (40.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Altima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.