Rascasse Audience Intelligence

Working animal Audience in Germany

A data profile of the people who buy, follow and care about Working animal in Germany — modelled from more than twelve digital signal sources. Working animal has an estimated audience of 736,597 people in Germany.

#3769among Topic in Germany#160in Pets & Animals

The average Working animal fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Superman, Pet food, Employment agency, with strongest over-indexing on Superman (2.96× the country average).

Demographically, the Working animal audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Working animal fan in Germany is more female, around 32.2 years old, with strong Pet Ownership tendencies and a notable affinity for Superman.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Working animal profile in Germany.

Audience size
737K
in Germany
Gender
69.4%♀
30.6% male
Age
32.2
average years
Country rank
#8492
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Working animal fans

69.4% are female, 30.6% are male, average age 32.2.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Working animal audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age32.2
Estimated audience size736,597
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Working animal audience in Germany
Age bracketShare%
16-1936%
20-2925%
30-3916%
40-4916%
50+7%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Working animal audience comes from Germany.

Worldwide audience distribution share by country for Working animal
CountryShare
United States43.7%
United Kingdom7.8%
Australia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Working animal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Working animal fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.27×
02Saarland~10K1.14×
03Mecklenburg-Vorpommern~10K1.00×
04Niedersachsen~70K0.99×
05Thüringen~20K0.98×
06Berlin~30K0.97×
07Hamburg~20K0.97×
08Baden-Württemberg~100K0.96×
09Sachsen~30K0.96×
10Brandenburg~20K0.96×
11Nordrhein-Westfalen~200K0.95×
12Sachsen-Anhalt~20K0.95×
13Bayern~100K0.93×
14Hessen~50K0.93×
15Schleswig-Holstein~20K0.93×
16Rheinland-Pfalz~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Working animal, Germany
0.92×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Working animal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Working animal audience
#·InterestCategoryAffinity×
01S.S.C. NapoliSports4.50×
02Dog groomingPets & Animals3.78×
03Employment agencyBusiness & Career3.60×
04Keanu ReevesMovies & TV3.43×
05Tour de FranceSports3.32×
06Veterinary medicineBusiness & Career3.19×
07Non-alcoholic beverageFood & Beverages3.19×
08Sandra BullockMovies & TV3.17×
09SupermanMovies & TV2.96×
10Tom CruiseMovies & TV2.91×
11MinecraftGames2.84×
12Pet foodPets & Animals2.68×
13RedditInternet & Social Media2.41×
14SkyscannerTravel & Leisure2.34×
15BatmanMovies & TV2.22×
16Career developmentBusiness & Career2.17×
17Pet storePets & Animals1.95×
18Alpine skiingSports1.85×
19RyanairTravel & Leisure1.80×
20AirbnbTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Working animal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Working animal audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.68×
IndividualismJOY1.95×
Career OrientationPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Working animal audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.50×
Family OrientationCONSERVATISM0.70×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Working animal have in Germany?

Working animal has an estimated audience of 736,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Working animal fans?

69.4% of Working animal fans are female, 30.6% are male, with an average age of 32.2 years.

03

Which brands do Working animal fans like most?

Working animal fans show strongest brand affinity for Superman (2.96×), Pet food (2.68×), and Employment agency (3.6×) over the country average.

04

Where do Working animal fans live in Germany?

Working animal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Working animal fans also like?

Beyond Working animal itself, the audience over-indexes on Pet food (2.68×), Employment agency (3.6×), Veterinary medicine (3.19×), and Reddit (2.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Working animal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Working animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →