Rascasse Audience Intelligence

Working animal Audience in United States

A data profile of the people who buy, follow and care about Working animal in United States — modelled from more than twelve digital signal sources. Working animal has an estimated audience of 8,844,382 people in United States.

#2539among Topic in United States#104in Pets & Animals

The average Working animal fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Veterinary medicine, Donald Trump, Nonprofit organization, with strongest over-indexing on Veterinary medicine (3.4× the country average).

Demographically, the Working animal audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Working animal fan in United States is more female, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Veterinary medicine.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Working animal profile in United States.

Audience size
8.8M
in United States
Gender
68.5%♀
31.5% male
Age
34.9
average years
Country rank
#4038
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Working animal fans

68.5% are female, 31.5% are male, average age 34.9.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Working animal audience in United States
MetricValue
Female68.5%
Male31.5%
Average age34.9
Estimated audience size8,844,382
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Working animal audience in United States
Age bracketShare%
16-1929%
20-2925%
30-3916%
40-4916%
50+13%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Working animal audience comes from United States.

Worldwide audience distribution share by country for Working animal
CountryShare
United States43.7%
United Kingdom7.8%
Australia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Working animal audience in United States is strongest.

Fig. 05

Top regions by affinity

Working animal fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.44×
02Alaska~30K1.38×
03North Dakota~20K1.31×
04South Dakota~30K1.26×
05Montana~30K1.21×
06Rhode Island~30K1.20×
07Delaware~30K1.18×
08New Hampshire~40K1.12×
09Maine~40K1.11×
10West Virginia~50K1.10×
11Nebraska~50K1.09×
12Idaho~50K1.08×
13Hawaii~40K1.08×
14New Mexico~50K1.07×
15Washington, District of Columbia~30K1.05×
16Arkansas~70K1.02×
17Mississippi~70K1.01×
18Kansas~70K1.00×
19Iowa~70K0.99×
20Oklahoma~100K0.97×
21Utah~80K0.96×
22Louisiana~100K0.95×
23Kentucky~100K0.95×
24Nevada~80K0.95×
25Missouri~100K0.94×
26Connecticut~80K0.94×
27Alabama~100K0.93×
28Oregon~90K0.93×
29Indiana~100K0.91×
30South Carolina~100K0.91×
31Wisconsin~100K0.90×
32Minnesota~100K0.90×
33Tennessee~200K0.89×
34Colorado~100K0.89×
35Arizona~200K0.88×
36Washington~200K0.88×
37Maryland~100K0.88×
38Massachusetts~200K0.87×
39Michigan~200K0.86×
40New Jersey~200K0.85×
41Virginia~200K0.85×
42Georgia~200K0.84×
43Ohio~200K0.84×
44North Carolina~200K0.84×
45Pennsylvania~200K0.82×
46Illinois~200K0.82×
47Florida~400K0.74×
48New York~400K0.73×
49Texas~500K0.70×
50California~600K0.64×
Fig. 06

Affinity by region

Affinity by region — Working animal, United States
0.64×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Working animal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Working animal audience
#·InterestCategoryAffinity×
01Veterinary medicineBusiness & Career3.40×
02Non-alcoholic beverageFood & Beverages3.12×
03ZooKids & Family2.68×
04Rail transportTravel & Leisure2.58×
05Britney SpearsMusic & Radio2.28×
06Hardware storeHome & Garden2.21×
07Nonprofit organizationPolitics & Society2.05×
08TraditionPolitics & Society1.82×
09Pet foodPets & Animals1.79×
10GardeningHome & Garden1.73×
11Country musicMusic & Radio1.71×
12Theme parksTravel & Leisure1.66×
13Donald TrumpPolitics & Society1.64×
14WineFood & Beverages1.60×
15Health careBusiness & Career1.54×
16Beauty salonsBeauty & Wellness1.53×
17RecipesFood & Beverages1.52×
18FurnitureHome & Garden1.52×
19ReligionBusiness & Career1.52×
20BarbecueFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Working animal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Working animal audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.82×
Pet OwnershipJOY1.79×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Working animal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Luxury OrientationPREMIUM0.83×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Working animal have in United States?

Working animal has an estimated audience of 8,844,382 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Working animal fans?

68.5% of Working animal fans are female, 31.5% are male, with an average age of 34.9 years.

03

Which brands do Working animal fans like most?

Working animal fans show strongest brand affinity for Veterinary medicine (3.4×), Donald Trump (1.64×), and Nonprofit organization (2.05×) over the country average.

04

Where do Working animal fans live in United States?

Working animal fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Working animal fans also like?

Beyond Working animal itself, the audience over-indexes on Donald Trump (1.64×), Nonprofit organization (2.05×), Recipes (1.52×), and Country music (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Working animal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Working animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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