Working animal Audience in United States

Working animal logo

Working animal has an estimated audience of 8,844,382 people in United States. 68.5% are female, 31.5% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Collectable, Nasal cavity, Temple Grandin, Brooklyn College, Jumia.

The average Working animal fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Collectable, Nasal cavity, Temple Grandin, with strongest over-indexing on Collectable (2.11× the country average). Demographically, the Working animal audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Working animal fans

Demographic split for Working animal audience in United States
MetricValue
Female68.5%
Male31.5%
Average age34.9
Estimated audience size8,844,382

Audience persona

The typical Working animal fan in United States is more female, around 34.9 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Working animal in United States
RegionReachAffinity
California243,2600.25×
Texas168,3680.22×
New York152,2640.31×
Florida137,5880.23×
Mississippi86,6331.19×
Indiana77,0900.48×
Louisiana77,0270.68×
Arkansas76,9631.06×
North Carolina76,8020.29×
Ohio76,4910.28×
Oklahoma75,2670.77×
Kentucky74,0740.67×
South Carolina73,4700.55×
Pennsylvania72,6200.24×
Alabama71,7000.58×
West Virginia71,5191.74×
Alaska71,3713.77×
Tennessee68,3070.39×
Kansas66,0600.95×
Idaho66,0441.49×
Georgia66,0220.24×
Michigan65,9930.29×
Washington65,3810.37×
Virginia65,0850.3×
Missouri63,9940.45×
Illinois63,5720.22×
Hawaii63,0901.66×
Iowa62,7130.86×
Montana62,2162.54×
Vermont61,5643.96×
South Dakota61,4103×
Wisconsin60,5920.46×
New Jersey59,9870.27×
North Dakota59,7933.29×
New Hampshire58,9291.69×
Arizona58,3520.32×
Massachusetts58,0460.33×
Nebraska57,7041.3×
Connecticut57,6170.65×
New Mexico57,4031.29×
Nevada57,2170.67×
Rhode Island56,9032.02×
Maine56,8691.8×
Oregon56,4870.56×
Utah56,1500.71×
Maryland55,5070.37×
Minnesota54,1370.43×
Colorado52,1580.37×
Delaware50,9582.09×
Washington, District of Columbia36,7941.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Working animal audience
BrandAffinityCategory
Collectable2.11×Kids & Family
Nasal cavity2.07×Health
Temple Grandin1.63×Literature
Brooklyn College2.58×Business & Career
Jumia2.7×Fashion & Accessoires
E-box1.77×Health
Boogie-woogie (dance)2.15×Music & Radio
Bruklinas1.95×Travel & Leisure
Bulacan1.77×Travel & Leisure
Bulacan1.68×Travel & Leisure
Perris, California1.88×Travel & Leisure
VoIP gateway1.52×Technology & Electronics
Two-Lane Blacktop1.69×Movies & TV
iPEC Coaching1.56×Business & Career
Ashes to Ashes (TV series)2.5×Movies & TV
The Finder (U.S. TV series)1.55×Movies & TV
John Key1.54×Politics & Society
Cadaqués2.45×Travel & Leisure
Toros de Tijuana1.56×Sports
Junior Chamber International1.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Working animal audience
TraitClusterScore
Pet OwnershipJOY2.11
ExtroversionTHRILL1.31
DIY MentalityTHRILL1.3
Sports ActivityPOWER1.24
Community OrientationOPEN1.23
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Working animal
CountryShare
United States43.7%
United Kingdom7.8%
Australia5.7%

See Working animal audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Working animal have in United States?

Working animal has an estimated audience of 8,844,382 people in United States, concentrated in California and Texas.

What is the gender split and age of Working animal fans?

68.5% of Working animal fans are female, 31.5% are male, with an average age of 34.9 years.

Which brands do Working animal fans like most?

Working animal fans show strongest brand affinity for Collectable (2.11×), Nasal cavity (2.07×), and Temple Grandin (1.63×) over the country average.

Where do Working animal fans live in United States?

Working animal fans in United States are most concentrated in California (reach 243,260), Texas (reach 168,368), and New York (reach 152,264). These three regions account for the largest share of the active audience.

What other brands do Working animal fans also like?

Beyond Working animal itself, the audience over-indexes on Nasal cavity (2.07×), Temple Grandin (1.63×), Brooklyn College (2.58×), and Jumia (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Working animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.