A data profile of the people who buy, follow and care about Caterham in United Kingdom — modelled from more than twelve digital signal sources. Caterham has an estimated audience of 437,626 people in United Kingdom.
The average Caterham fan in United Kingdom is 41.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Restaurants, EBay, Cooking, with strongest over-indexing on Restaurants (1.59× the country average).
Demographically, the Caterham audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Caterham fan in United Kingdom is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Restaurants.
The key figures that characterise the Caterham profile in United Kingdom.
63.8% are female, 36.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.7 |
| Estimated audience size | 437,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Caterham audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 53.9% |
| Germany | 10.6% |
| United States | 10.1% |
Where the Caterham audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~300K | 2.42× | |
| 02 | Wales | ~20K | 0.72× | |
| 03 | Scotland | ~20K | 0.58× | |
| 04 | Northern Ireland | ~7K | 0.55× |
The strongest cross-interests of the Caterham audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.31× | ||
| 02 | Refrigerator | Home & Garden | 2.14× | ||
| 03 | EBay | Shopping | 2.09× | ||
| 04 | Life insurance | Business & Career | 2.00× | ||
| 05 | Esso | Cars & Mobility | 1.98× | ||
| 06 | Air travel | Travel & Leisure | 1.96× | ||
| 07 | Energy | Home & Garden | 1.95× | ||
| 08 | Breaking news | Movies & TV | 1.91× | ||
| 09 | The Championships, Wimbledon | Sports | 1.87× | ||
| 10 | Documentary movies | Movies & TV | 1.71× | ||
| 11 | Volunteering | Politics & Society | 1.63× | ||
| 12 | Cricket | Sports | 1.60× | ||
| 13 | Restaurants | Food & Beverages | 1.59× | ||
| 14 | Comedy movies | Movies & TV | 1.57× | ||
| 15 | Entrepreneurship | Business & Career | 1.54× | ||
| 16 | Rock music | Music & Radio | 1.52× | ||
| 17 | Politics | Politics & Society | 1.51× | ||
| 18 | Internet & Social Media | 1.51× | |||
| 19 | Basketball | Sports | 1.51× | ||
| 20 | Cooking | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.96× | |
| Quality Awareness | PREMIUM | 1.58× | |
| Healthy Lifestyle | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 0.91× |
Caterham's target market in United Kingdom covers an estimated 437,626 people, concentrated in England and Scotland.
63.8% of the Caterham audience are female, 36.2% are male, with an average age of 41.7 years.
Caterham fans show strongest brand affinity for Restaurants (1.59×), EBay (2.09×), and Cooking (1.5×) over the country average.
Caterham fans in United Kingdom are most concentrated in England (reach ~300K), Scotland (reach ~20K), and Wales (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Caterham itself, the audience over-indexes on EBay (2.09×), Cooking (1.5×), Energy (1.95×), and Wikipedia (2.31×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Caterham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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