A data profile of the people who buy, follow and care about Cheshire in United Kingdom — modelled from more than twelve digital signal sources. Cheshire has an estimated audience of 4,388,833 people in United Kingdom.
The average Cheshire fan in United Kingdom is 44.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Hobby, Refrigerator, Breaking news, with strongest over-indexing on Hobby (2.22× the country average).
Demographically, the Cheshire audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cheshire fan in United Kingdom is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Cheshire profile in United Kingdom.
64.6% are female, 35.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 44.7 |
| Estimated audience size | 4,388,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Cheshire audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 72.2% |
| United States | 15.5% |
| Australia | 2.4% |
Where the Cheshire audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1.5M | 3.01× | |
| 02 | Wales | ~300K | 1.38× | |
| 03 | England | ~3.5M | 1.29× | |
| 04 | West Midlands | ~200K | 1.16× | |
| 05 | Yorkshire and the Humber | ~400K | 1.04× | |
| 06 | Scotland | ~300K | 0.75× | |
| 07 | North East | ~100K | 0.72× | |
| 08 | South East | ~400K | 0.63× | |
| 09 | Northern Ireland | ~90K | 0.63× | |
| 10 | East Midlands | ~200K | 0.56× | |
| 11 | South West | ~200K | 0.51× | |
| 12 | East of England | ~200K | 0.50× |
The strongest cross-interests of the Cheshire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.82× | ||
| 02 | Hot tub | Home & Garden | 2.77× | ||
| 03 | Refrigerator | Home & Garden | 2.66× | ||
| 04 | Motorhome | Cars & Mobility | 2.63× | ||
| 05 | Mobile home | Cars & Mobility | 2.57× | ||
| 06 | Risk management | Business & Career | 2.52× | ||
| 07 | Wikipedia | Internet & Social Media | 2.38× | ||
| 08 | Hobby | Home & Garden | 2.22× | ||
| 09 | Esso | Cars & Mobility | 2.18× | ||
| 10 | Breaking news | Movies & TV | 2.05× | ||
| 11 | Volunteering | Politics & Society | 2.05× | ||
| 12 | Betfair | Games | 1.98× | ||
| 13 | William Hill (bookmaker) | Games | 1.96× | ||
| 14 | Distilled beverage | Food & Beverages | 1.95× | ||
| 15 | Internet & Social Media | 1.93× | |||
| 16 | Aldi | Shopping | 1.87× | ||
| 17 | EBay | Shopping | 1.70× | ||
| 18 | Kitchen | Home & Garden | 1.69× | ||
| 19 | Energy | Home & Garden | 1.69× | ||
| 20 | Weddings | Kids & Family | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| DIY Mentality | THRILL | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.85× |
Cheshire has an estimated audience of 4,388,833 people in United Kingdom, concentrated in England and North West.
64.6% of Cheshire fans are female, 35.4% are male, with an average age of 44.7 years.
Cheshire fans show strongest brand affinity for Hobby (2.22×), Refrigerator (2.66×), and Breaking news (2.05×) over the country average.
Cheshire fans in United Kingdom are most concentrated in England (reach ~3.5M), North West (reach ~1.5M), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cheshire itself, the audience over-indexes on Refrigerator (2.66×), Breaking news (2.05×), Kitchen (1.69×), and Aldi (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cheshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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