Cheshire Audience in United States

Cheshire logo

Cheshire has an estimated audience of 944,437 people in United States. 61.3% are female, 38.7% are male, average age 44.5. Top regions: Connecticut, California, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average Cheshire fan in United States is 44.5 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, California, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Cheshire audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Cheshire fans

Demographic split for Cheshire audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.5
Estimated audience size944,437

Audience persona

The typical Cheshire fan in United States is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Cheshire in United States
RegionReachAffinity
Connecticut138,47114.62×
California79,7730.77×
New York69,9471.33×
Texas50,1250.62×
Florida41,7720.65×
Massachusetts28,9961.56×
Illinois22,8370.73×
Ohio21,8450.75×
Pennsylvania21,0530.66×
North Carolina20,6400.73×
Georgia20,1760.69×
New Jersey18,4810.77×
Michigan17,6670.72×
Virginia17,5950.76×
Missouri16,2781.07×
Oregon14,6741.36×
Washington14,5480.77×
Arizona11,7550.61×
Tennessee11,6570.62×
Maryland11,2720.69×
Indiana10,8840.63×
Colorado9,3800.63×
South Carolina8,9370.63×
Minnesota8,4790.63×
Wisconsin7,9520.56×
Kentucky7,1210.6×
Louisiana6,7810.56×
Alabama6,6220.5×
New Hampshire6,6201.78×
Oklahoma6,1380.59×
Utah5,9440.7×
Nevada5,5000.6×
Kansas4,8880.66×
Iowa4,7080.61×
Arkansas4,6970.6×
Mississippi3,9300.51×
West Virginia3,0510.69×
Rhode Island3,0121×
Maine2,7030.8×
Idaho2,6750.56×
Washington, District of Columbia2,6230.92×
New Mexico2,6040.55×
Hawaii2,4190.6×
Nebraska2,3690.5×
Vermont2,0251.22×
Delaware1,4310.55×
Montana1,3780.53×
Alaska1,0790.53×
South Dakota1,0610.49×
North Dakota8070.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheshire audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.53×News
Income tax13.19×Business & Career
Digital camera7.76×Technology & Electronics
Wawa Inc.4.26×Shopping
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.74×Business & Career
Great Clips4.25×Beauty & Wellness
Hobby Lobby2.56×Home & Garden
Longwood Gardens24.26×Travel & Leisure
Diaper bag4.11×Kids & Family
Planet Fitness2.45×Sports
Aldi2.1×Shopping
Catherine O'Hara3.35×Movies & TV
Livemusic2.62×Music & Radio
Payment card8.17×Fashion & Accessoires
Chick-fil-A1.8×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheshire audience
TraitClusterScore
Community OrientationOPEN1.67
Price SensitivityPREMIUM1.32
ExtroversionTHRILL1.27
DIY MentalityTHRILL1.25
Pet OwnershipJOY1.19
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Cheshire
CountryShare
United Kingdom72.3%
United States15.6%
Australia2.4%

See Cheshire audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Cheshire have in United States?

Cheshire has an estimated audience of 944,437 people in United States, concentrated in Connecticut and California.

What is the gender split and age of Cheshire fans?

61.3% of Cheshire fans are female, 38.7% are male, with an average age of 44.5 years.

Which brands do Cheshire fans like most?

Cheshire fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Cheshire fans live in United States?

Cheshire fans in United States are most concentrated in Connecticut (reach 138,471), California (reach 79,773), and New York (reach 69,947). These three regions account for the largest share of the active audience.

What other brands do Cheshire fans also like?

Beyond Cheshire itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.