Rascasse Audience Intelligence

Cheshire Audience in United States

A data profile of the people who buy, follow and care about Cheshire in United States — modelled from more than twelve digital signal sources. Cheshire has an estimated audience of 944,437 people in United States.

#2246among POI in United States#1846in Travel & Leisure

The average Cheshire fan in United States is 44.5 years old, more female, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, New York, California.

Top brand affinities include Digital camera, Wawa Inc., QVC, with strongest over-indexing on Digital camera (7.28× the country average).

Demographically, the Cheshire audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheshire fan in United States is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Digital camera.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheshire profile in United States.

Audience size
944K
in United States
Gender
61.3%♀
38.7% male
Age
44.5
average years
Country rank
#24585
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheshire fans

61.3% are female, 38.7% are male, average age 44.5.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Cheshire audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.5
Estimated audience size944,437
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Cheshire audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Cheshire audience comes from United States.

Worldwide audience distribution share by country for Cheshire
CountryShare
United Kingdom72.2%
United States15.5%
Australia2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheshire audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheshire fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~200K22.27×
02Massachusetts~30K1.61×
03Oregon~20K1.49×
04New Hampshire~5K1.43×
05New York~70K1.24×
06Vermont~2K1.24×
07Rhode Island~3K0.95×
08West Virginia~4K0.86×
09Missouri~10K0.84×
10Washington, District of Columbia~2K0.80×
11Alaska~2K0.80×
12Maine~3K0.79×
13North Dakota~2K0.78×
14South Dakota~2K0.77×
15Montana~2K0.74×
16Delaware~2K0.71×
17Hawaii~3K0.69×
18Idaho~3K0.67×
19Ohio~20K0.66×
20New Jersey~20K0.65×
21Kansas~5K0.65×
22New Mexico~3K0.65×
23Utah~5K0.64×
24Arkansas~5K0.64×
25Virginia~10K0.63×
26Washington~10K0.63×
27Mississippi~5K0.63×
28Nebraska~3K0.63×
29Michigan~20K0.61×
30Iowa~5K0.61×
31North Carolina~20K0.60×
32Maryland~10K0.60×
33Kentucky~7K0.59×
34Oklahoma~6K0.59×
35Nevada~5K0.59×
36California~60K0.58×
37Illinois~20K0.58×
38Georgia~20K0.57×
39South Carolina~8K0.57×
40Louisiana~7K0.57×
41Pennsylvania~20K0.56×
42Tennessee~10K0.56×
43Indiana~10K0.56×
44Minnesota~8K0.56×
45Colorado~8K0.55×
46Florida~30K0.54×
47Arizona~10K0.54×
48Alabama~7K0.54×
49Wisconsin~8K0.53×
50Texas~40K0.49×
Fig. 06

Affinity by region

Affinity by region — Cheshire, United States
0.49×1.00×22.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheshire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheshire audience
#·InterestCategoryAffinity×
01Longwood GardensTravel & Leisure21.57×
02Digital cameraTechnology & Electronics7.28×
03QVCMovies & TV4.46×
04LotteryGames4.12×
05Weather forecastingHome & Garden3.80×
06Wawa Inc.Shopping3.46×
07Non-alcoholic beverageFood & Beverages3.09×
08Sustainable energyHome & Garden2.96×
09Renewable energyBusiness & Career2.70×
10FedExBusiness & Career2.65×
11Discount storesShopping2.48×
12Mortgage loansBusiness & Career2.18×
13Shopping mallsShopping1.90×
14PinterestInternet & Social Media1.67×
15Android (operating system)Technology & Electronics1.65×
16MSNNews1.62×
17Nonprofit organizationPolitics & Society1.61×
18Chick-fil-AFood & Beverages1.59×
19AirbnbTravel & Leisure1.58×
20McDonald'sFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheshire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheshire audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
Community OrientationOPEN1.81×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheshire audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.85×
Social Media UsageJOY0.90×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheshire have in United States?

Cheshire has an estimated audience of 944,437 people in United States, concentrated in Connecticut and New York.

02

What is the gender split and age of Cheshire fans?

61.3% of Cheshire fans are female, 38.7% are male, with an average age of 44.5 years.

03

Which brands do Cheshire fans like most?

Cheshire fans show strongest brand affinity for Digital camera (7.28×), Wawa Inc. (3.46×), and QVC (4.46×) over the country average.

04

Where do Cheshire fans live in United States?

Cheshire fans in United States are most concentrated in Connecticut (reach ~200K), New York (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cheshire fans also like?

Beyond Cheshire itself, the audience over-indexes on Wawa Inc. (3.46×), QVC (4.46×), Longwood Gardens (21.57×), and Mortgage loans (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Cheshire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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