A data profile of the people who buy, follow and care about Trust law in United Kingdom — modelled from more than twelve digital signal sources. Trust law has an estimated audience of 5,388,050 people in United Kingdom.
The average Trust law fan in United Kingdom is 46.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Volunteering, Hobby, with strongest over-indexing on Wikipedia (4.12× the country average).
Demographically, the Trust law audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Trust law fan in United Kingdom is more female, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Trust law profile in United Kingdom.
64.7% are female, 35.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 46.9 |
| Estimated audience size | 5,388,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Trust law audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 22.4% |
| India | 4.5% |
Where the Trust law audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.53× | |
| 02 | East of England | ~600K | 1.18× | |
| 03 | West Midlands | ~200K | 1.03× | |
| 04 | South West | ~400K | 1.00× | |
| 05 | North East | ~200K | 0.99× | |
| 06 | South East | ~700K | 0.98× | |
| 07 | Yorkshire and the Humber | ~400K | 0.98× | |
| 08 | East Midlands | ~400K | 0.98× | |
| 09 | North West | ~500K | 0.94× | |
| 10 | Wales | ~300K | 0.86× | |
| 11 | Northern Ireland | ~100K | 0.85× | |
| 12 | Scotland | ~400K | 0.81× |
The strongest cross-interests of the Trust law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.12× | ||
| 02 | Risk management | Business & Career | 3.51× | ||
| 03 | Political science | Business & Career | 3.22× | ||
| 04 | Adoption | Kids & Family | 3.20× | ||
| 05 | Cappuccino | Food & Beverages | 2.77× | ||
| 06 | Esso | Cars & Mobility | 2.70× | ||
| 07 | Volunteering | Politics & Society | 2.51× | ||
| 08 | Refrigerator | Home & Garden | 2.42× | ||
| 09 | Satire | Literature | 2.36× | ||
| 10 | Mobile home | Cars & Mobility | 2.30× | ||
| 11 | Hobby | Home & Garden | 2.04× | ||
| 12 | Philanthropy | Arts & Culture | 2.00× | ||
| 13 | Nonprofit organization | Politics & Society | 1.94× | ||
| 14 | Internet & Social Media | 1.84× | |||
| 15 | Politics | Politics & Society | 1.81× | ||
| 16 | William Hill (bookmaker) | Games | 1.74× | ||
| 17 | Aldi | Shopping | 1.65× | ||
| 18 | Distilled beverage | Food & Beverages | 1.63× | ||
| 19 | Lidl | Shopping | 1.62× | ||
| 20 | Supermarket | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Family Orientation | CONSERVATISM | 1.34× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Indulgence | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Trust law has an estimated audience of 5,388,050 people in United Kingdom, concentrated in England and South East.
64.7% of Trust law fans are female, 35.3% are male, with an average age of 46.9 years.
Trust law fans show strongest brand affinity for Wikipedia (4.12×), Volunteering (2.51×), and Hobby (2.04×) over the country average.
Trust law fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Trust law itself, the audience over-indexes on Volunteering (2.51×), Hobby (2.04×), Risk management (3.51×), and Esso (2.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Trust law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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