Rascasse Audience Intelligence

Trust law Audience in United Kingdom

A data profile of the people who buy, follow and care about Trust law in United Kingdom — modelled from more than twelve digital signal sources. Trust law has an estimated audience of 5,388,050 people in United Kingdom.

The average Trust law fan in United Kingdom is 46.9 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, East of England.

Top brand affinities include Wikipedia, Volunteering, Hobby, with strongest over-indexing on Wikipedia (4.12× the country average).

Demographically, the Trust law audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Trust law fan in United Kingdom is more female, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trust law profile in United Kingdom.

Audience size
5.4M
in United Kingdom
Gender
64.7%
35.3% male
Age
46.9
average years
Country rank
#1255
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trust law fans

64.7% are female, 35.3% are male, average age 46.9.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Trust law audience in United Kingdom
MetricValue
Female64.7%
Male35.3%
Average age46.9
Estimated audience size5,388,050
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Trust law audience in United Kingdom
Age bracketShare%
16-196%
20-2912%
30-3917%
40-4924%
50+40%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Trust law audience comes from United Kingdom.

Worldwide audience distribution share by country for Trust law
CountryShare
United States28.1%
United Kingdom22.4%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trust law audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Trust law fans by region: top regions in United Kingdom
#RegionReachAffinity×
01England~4M1.53×
02East of England~600K1.18×
03West Midlands~200K1.03×
04South West~400K1.00×
05North East~200K0.99×
06South East~700K0.98×
07Yorkshire and the Humber~400K0.98×
08East Midlands~400K0.98×
09North West~500K0.94×
10Wales~300K0.86×
11Northern Ireland~100K0.85×
12Scotland~400K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trust law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trust law audience
#·InterestCategoryAffinity×
01WikipediaInternet & Social Media4.12×
02Risk managementBusiness & Career3.51×
03Political scienceBusiness & Career3.22×
04AdoptionKids & Family3.20×
05CappuccinoFood & Beverages2.77×
06EssoCars & Mobility2.70×
07VolunteeringPolitics & Society2.51×
08RefrigeratorHome & Garden2.42×
09SatireLiterature2.36×
10Mobile homeCars & Mobility2.30×
11HobbyHome & Garden2.04×
12PhilanthropyArts & Culture2.00×
13Nonprofit organizationPolitics & Society1.94×
14WhatsAppInternet & Social Media1.84×
15PoliticsPolitics & Society1.81×
16William Hill (bookmaker)Games1.74×
17AldiShopping1.65×
18Distilled beverageFood & Beverages1.63×
19LidlShopping1.62×
20SupermarketShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trust law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Trust law audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Family OrientationCONSERVATISM1.34×
TraditionCONSERVATISM1.32×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Trust law audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
IndulgenceJOY0.83×
Design AffinityPREMIUM0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Trust law have in United Kingdom?

Trust law has an estimated audience of 5,388,050 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Trust law fans?

64.7% of Trust law fans are female, 35.3% are male, with an average age of 46.9 years.

03

Which brands do Trust law fans like most?

Trust law fans show strongest brand affinity for Wikipedia (4.12×), Volunteering (2.51×), and Hobby (2.04×) over the country average.

04

Where do Trust law fans live in United Kingdom?

Trust law fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Trust law fans also like?

Beyond Trust law itself, the audience over-indexes on Volunteering (2.51×), Hobby (2.04×), Risk management (3.51×), and Esso (2.7×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Trust law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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