A data profile of the people who buy, follow and care about Trust law in United States — modelled from more than twelve digital signal sources. Trust law has an estimated audience of 6,771,992 people in United States.
The average Trust law fan in United States is 45.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Retirement planning, Real property, Taron Egerton, with strongest over-indexing on Retirement planning (4.27× the country average).
Demographically, the Trust law audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Trust law fan in United States is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Retirement planning.
The key figures that characterise the Trust law profile in United States.
57.2% are female, 42.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 45.8 |
| Estimated audience size | 6,771,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Trust law audience comes from United States.
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 22.4% |
| India | 4.5% |
Where the Trust law audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Missouri | ~200K | 1.83× | |
| 02 | Mississippi | ~90K | 1.62× | |
| 03 | Virginia | ~300K | 1.55× | |
| 04 | California | ~1M | 1.48× | |
| 05 | North Carolina | ~300K | 1.46× | |
| 06 | Georgia | ~300K | 1.34× | |
| 07 | Alabama | ~100K | 1.29× | |
| 08 | Florida | ~600K | 1.22× | |
| 09 | South Carolina | ~100K | 1.20× | |
| 10 | Maryland | ~100K | 1.19× | |
| 11 | Washington, District of Columbia | ~20K | 1.18× | |
| 12 | Tennessee | ~200K | 1.14× | |
| 13 | Louisiana | ~100K | 1.12× | |
| 14 | Arkansas | ~60K | 1.08× | |
| 15 | Arizona | ~100K | 1.03× | |
| 16 | Hawaii | ~30K | 1.02× | |
| 17 | Texas | ~600K | 1.01× | |
| 18 | Oklahoma | ~80K | 1.01× | |
| 19 | New York | ~400K | 1.00× | |
| 20 | West Virginia | ~30K | 1.00× | |
| 21 | Kentucky | ~80K | 0.99× | |
| 22 | New Mexico | ~30K | 0.96× | |
| 23 | Nevada | ~60K | 0.95× | |
| 24 | Kansas | ~50K | 0.94× | |
| 25 | Illinois | ~200K | 0.93× | |
| 26 | Idaho | ~30K | 0.93× | |
| 27 | Michigan | ~200K | 0.92× | |
| 28 | Alaska | ~10K | 0.92× | |
| 29 | Indiana | ~100K | 0.91× | |
| 30 | Pennsylvania | ~200K | 0.90× | |
| 31 | Utah | ~50K | 0.90× | |
| 32 | Delaware | ~20K | 0.90× | |
| 33 | Ohio | ~200K | 0.89× | |
| 34 | Nebraska | ~30K | 0.88× | |
| 35 | New Jersey | ~200K | 0.87× | |
| 36 | Colorado | ~90K | 0.87× | |
| 37 | Minnesota | ~80K | 0.87× | |
| 38 | Oregon | ~70K | 0.87× | |
| 39 | Connecticut | ~60K | 0.87× | |
| 40 | Iowa | ~50K | 0.87× | |
| 41 | Washington | ~100K | 0.86× | |
| 42 | North Dakota | ~10K | 0.85× | |
| 43 | Montana | ~20K | 0.83× | |
| 44 | South Dakota | ~10K | 0.83× | |
| 45 | Massachusetts | ~100K | 0.82× | |
| 46 | Maine | ~20K | 0.79× | |
| 47 | Rhode Island | ~20K | 0.79× | |
| 48 | Vermont | ~9K | 0.78× | |
| 49 | Wisconsin | ~80K | 0.77× | |
| 50 | New Hampshire | ~20K | 0.76× |
The strongest cross-interests of the Trust law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taron Egerton | Movies & TV | 6.47× | ||
| 02 | Translation | Business & Career | 6.19× | ||
| 03 | Retirement planning | Business & Career | 4.27× | ||
| 04 | Sustainable energy | Home & Garden | 2.89× | ||
| 05 | Real property | Home & Garden | 2.47× | ||
| 06 | Renewable energy | Business & Career | 2.42× | ||
| 07 | Home insurance | Business & Career | 2.37× | ||
| 08 | Retirement | Business & Career | 2.36× | ||
| 09 | Life insurance | Business & Career | 2.31× | ||
| 10 | Philanthropy | Arts & Culture | 2.29× | ||
| 11 | Innovation | Business & Career | 2.22× | ||
| 12 | Charitable organization | Politics & Society | 2.14× | ||
| 13 | Pharmacy | Business & Career | 1.88× | ||
| 14 | Genetics | Kids & Family | 1.81× | ||
| 15 | Nostalgia | Home & Garden | 1.76× | ||
| 16 | MSN | News | 1.68× | ||
| 17 | Nonprofit organization | Politics & Society | 1.61× | ||
| 18 | University | Business & Career | 1.54× | ||
| 19 | Planet Fitness | Sports | 1.53× | ||
| 20 | Hobby Lobby | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.15× | |
| Career Orientation | POWER | 2.00× | |
| Need for Security | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Trust law has an estimated audience of 6,771,992 people in United States, concentrated in California and Texas.
57.2% of Trust law fans are female, 42.8% are male, with an average age of 45.8 years.
Trust law fans show strongest brand affinity for Retirement planning (4.27×), Real property (2.47×), and Taron Egerton (6.47×) over the country average.
Trust law fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Trust law itself, the audience over-indexes on Real property (2.47×), Taron Egerton (6.47×), MSN (1.68×), and Sustainable energy (2.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Trust law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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