A data profile of the people who buy, follow and care about Sandal in Indonesia — modelled from more than twelve digital signal sources. Sandal has an estimated audience of 2,774,758 people in Indonesia.
Sandal has an estimated audience of 2,774,758 people in Indonesia. 57.8% are female, 42.2% are male, average age 35.3. Top brand affinities: Cash on delivery, Sneaker collecting, Traveloka, Sunglasses, Spas.
Top brand affinities include Cash on delivery, Sneaker collecting, Traveloka, with strongest over-indexing on Cash on delivery (2.07× the country average).
Demographically, the Sandal audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Sandal fan in Indonesia is more female, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cash on delivery.
The key figures that characterise the Sandal profile in Indonesia.
57.8% are female, 42.2% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 35.3 |
| Estimated audience size | 2,774,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 32% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Sandal audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 6.9% |
| Japan | 5.7% |
The strongest cross-interests of the Sandal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-heeled footwear | Fashion & Accessoires | 3.41× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 2.59× | ||
| 03 | Aerobics | Sports | 2.52× | ||
| 04 | Puma | Fashion & Accessoires | 2.22× | ||
| 05 | ASICS | Fashion & Accessoires | 2.15× | ||
| 06 | Cash on delivery | Business & Career | 2.07× | ||
| 07 | Fast fashion | Fashion & Accessoires | 2.07× | ||
| 08 | Slim-fit pants | Fashion & Accessoires | 1.98× | ||
| 09 | Cashback reward program | Shopping | 1.97× | ||
| 10 | Outerwear | Fashion & Accessoires | 1.86× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.85× | ||
| 12 | Uniqlo | Shopping | 1.83× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 1.83× | ||
| 14 | New Balance | Fashion & Accessoires | 1.68× | ||
| 15 | Traveloka | Travel & Leisure | 1.64× | ||
| 16 | Garuda Indonesia | Travel & Leisure | 1.54× | ||
| 17 | FamilyMart | Shopping | 1.52× | ||
| 18 | Astro (Malaysian satellite television) | Movies & TV | 1.52× | ||
| 19 | Spas | Beauty & Wellness | 1.50× | ||
| 20 | Kebaya | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Luxury Orientation | PREMIUM | 1.24× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Extroversion | THRILL | 0.78× | |
| Spirituality | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sandal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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