A data profile of the people who buy, follow and care about Ecology in Poland — modelled from more than twelve digital signal sources. Ecology has an estimated audience of 1,831,152 people in Poland.
Ecology has an estimated audience of 1,831,152 people in Poland. 61.6% are female, 38.4% are male, average age 39.5. Top brand affinities: Gazeta Wyborcza, Child care, Innovation, Fiction books, BNP Paribas.
Top brand affinities include Gazeta Wyborcza, Child care, Innovation, with strongest over-indexing on Gazeta Wyborcza (1.61× the country average).
Demographically, the Ecology audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Ecology fan in Poland is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Gazeta Wyborcza.
The key figures that characterise the Ecology profile in Poland.
61.6% are female, 38.4% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 39.5 |
| Estimated audience size | 1,831,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Ecology audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 7.4% |
| France | 6.6% |
The strongest cross-interests of the Ecology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 2.82× | ||
| 02 | Sustainable clothing | Fashion & Accessoires | 2.79× | ||
| 03 | BB cream | Beauty & Wellness | 2.57× | ||
| 04 | Kitchenware | Home & Garden | 1.86× | ||
| 05 | Innovation | Business & Career | 1.84× | ||
| 06 | Child care | Kids & Family | 1.77× | ||
| 07 | Solar panel | Home & Garden | 1.72× | ||
| 08 | Self-love | Health | 1.70× | ||
| 09 | Gazeta Wyborcza | News | 1.61× | ||
| 10 | Self-employment | Business & Career | 1.61× | ||
| 11 | Vintage clothing | Fashion & Accessoires | 1.61× | ||
| 12 | Cruises | Travel & Leisure | 1.60× | ||
| 13 | Sustainable energy | Home & Garden | 1.59× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.58× | ||
| 15 | Charity and causes | Business & Career | 1.57× | ||
| 16 | Viral video | Internet & Social Media | 1.57× | ||
| 17 | BNP Paribas | Business & Career | 1.56× | ||
| 18 | Social movement | Politics & Society | 1.55× | ||
| 19 | SodaStream | Food & Beverages | 1.55× | ||
| 20 | Fiction books | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.70× | |
| Community Orientation | OPEN | 1.38× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Risk Appetite | THRILL | 0.99× | |
| Price Sensitivity | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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