A data profile of the people who buy, follow and care about Soul in Poland — modelled from more than twelve digital signal sources. Soul has an estimated audience of 1,728,134 people in Poland.
Soul has an estimated audience of 1,728,134 people in Poland. 71.3% are female, 28.7% are male, average age 38.8. Top brand affinities: Gazeta Wyborcza, Love & Sex, Religion, Nicole Kidman, Canal+.
Top brand affinities include Gazeta Wyborcza, Love & Sex, Religion, with strongest over-indexing on Gazeta Wyborcza (3.53× the country average).
Demographically, the Soul audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Soul fan in Poland is more female, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Gazeta Wyborcza.
The key figures that characterise the Soul profile in Poland.
71.3% are female, 28.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 38.8 |
| Estimated audience size | 1,728,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Soul audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 3.77× | ||
| 02 | Valentine's Day | Kids & Family | 3.77× | ||
| 03 | Rod Stewart | Music & Radio | 3.77× | ||
| 04 | Gladiator (2000 film) | Movies & TV | 3.70× | ||
| 05 | Gazeta Wyborcza | News | 3.53× | ||
| 06 | Nicole Kidman | Movies & TV | 3.41× | ||
| 07 | Liam Neeson | Movies & TV | 3.26× | ||
| 08 | Canal+ | Movies & TV | 2.89× | ||
| 09 | Dexter (TV series) | Movies & TV | 2.71× | ||
| 10 | Tradition | Politics & Society | 2.24× | ||
| 11 | Musical theatre | Movies & TV | 1.77× | ||
| 12 | Radio ZET | Music & Radio | 1.69× | ||
| 13 | Science fiction movies | Movies & TV | 1.68× | ||
| 14 | Religion | Business & Career | 1.63× | ||
| 15 | Multikino | Movies & TV | 1.60× | ||
| 16 | Fiction books | Literature | 1.58× | ||
| 17 | Polsat | Movies & TV | 1.55× | ||
| 18 | Charity and causes | Business & Career | 1.54× | ||
| 19 | BNP Paribas | Business & Career | 1.52× | ||
| 20 | Filmweb | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.06× | |
| Spirituality | BALANCE | 1.72× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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