7 Up Audience in United States
7 Up has an estimated audience of 296,463 people in United States. 52.9% are female, 47.1% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: 7-Eleven, QuikTrip, Livemusic, Circle K, Kia Sportage.
The average 7 Up fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 7-Eleven, QuikTrip, Livemusic, with strongest over-indexing on 7-Eleven (21.03× the country average). Demographically, the 7 Up audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of 7 Up fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 34.3 |
| Estimated audience size | 296,463 |
Audience persona
The typical 7 Up fan in United States is balanced, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for 7-Eleven.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,076 | 1.32× |
| Texas | 25,586 | 1× |
| Florida | 18,597 | 0.93× |
| New York | 18,179 | 1.1× |
| Illinois | 12,618 | 1.28× |
| Ohio | 10,211 | 1.12× |
| Pennsylvania | 9,892 | 0.99× |
| Georgia | 8,550 | 0.94× |
| North Carolina | 8,495 | 0.95× |
| Michigan | 8,173 | 1.05× |
| Virginia | 7,067 | 0.98× |
| New Jersey | 7,015 | 0.93× |
| Indiana | 6,503 | 1.2× |
| Washington | 6,412 | 1.08× |
| Missouri | 5,840 | 1.22× |
| Massachusetts | 5,833 | 1× |
| Tennessee | 5,792 | 0.97× |
| Arizona | 5,292 | 0.87× |
| Minnesota | 5,266 | 1.24× |
| Wisconsin | 5,138 | 1.15× |
| Maryland | 4,965 | 0.97× |
| Colorado | 4,594 | 0.98× |
| Kentucky | 4,465 | 1.2× |
| South Carolina | 4,396 | 0.99× |
| Oklahoma | 3,845 | 1.17× |
| Alabama | 3,768 | 0.91× |
| Oregon | 3,719 | 1.09× |
| Louisiana | 3,690 | 0.97× |
| Nevada | 3,215 | 1.12× |
| Connecticut | 2,937 | 0.99× |
| Iowa | 2,912 | 1.19× |
| Kansas | 2,625 | 1.12× |
| Utah | 2,428 | 0.91× |
| Arkansas | 2,298 | 0.94× |
| Mississippi | 2,272 | 0.93× |
| Nebraska | 1,651 | 1.11× |
| Idaho | 1,402 | 0.94× |
| West Virginia | 1,266 | 0.92× |
| New Mexico | 1,251 | 0.84× |
| Hawaii | 1,182 | 0.93× |
| Maine | 1,046 | 0.98× |
| New Hampshire | 1,037 | 0.89× |
| Montana | 805 | 0.98× |
| Rhode Island | 749 | 0.79× |
| Washington, District of Columbia | 739 | 0.83× |
| Delaware | 677 | 0.83× |
| South Dakota | 641 | 0.94× |
| North Dakota | 584 | 0.96× |
| Alaska | 510 | 0.8× |
| Vermont | 400 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7-Eleven | 21.03× | Shopping |
| QuikTrip | 22.38× | Shopping |
| Livemusic | 11.07× | Music & Radio |
| Circle K | 12.64× | Shopping |
| Kia Sportage | 36× | Cars & Mobility |
| Diet soda | 30.39× | Food & Beverages |
| Dollar General | 5.95× | Shopping |
| E.Leclerc | 48.36× | Shopping |
| Wawa Inc. | 6.52× | Shopping |
| Google Maps | 3.8× | Internet & Social Media |
| Indeed.com | 3.94× | Business & Career |
| Honda HR-V | 24× | Cars & Mobility |
| Dollar Tree | 3.66× | Shopping |
| DeviantArt | 6.16× | Internet & Social Media |
| Kroger | 3.93× | Food & Beverages |
| Sheetz | 6.57× | Cars & Mobility |
| Pre-school playgroup | 25.71× | Kids & Family |
| RaceTrac | 9.02× | Cars & Mobility |
| Capital One | 2.92× | Business & Career |
| Pizza Hut | 2.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.94 |
| Indulgence | JOY | 1.31 |
| Urban Lifestyle | OPEN | 1.24 |
| Quality Awareness | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.2 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Japan | 8.2% |
| Netherlands | 5.6% |
See 7 Up audiences in other countries
More Soft drinks audiences in United States
- Coca-Cola (6,601,736)
- Jamba Juice (5,220,509)
- Gatorade (3,735,867)
- Pepsi (3,531,492)
- Dr Pepper (3,114,658)
Frequently asked questions
How many fans does 7 Up have in United States?
7 Up has an estimated audience of 296,463 people in United States, concentrated in California and Texas.
What is the gender split and age of 7 Up fans?
52.9% of 7 Up fans are female, 47.1% are male, with an average age of 34.3 years.
Which brands do 7 Up fans like most?
7 Up fans show strongest brand affinity for 7-Eleven (21.03×), QuikTrip (22.38×), and Livemusic (11.07×) over the country average.
Where do 7 Up fans live in United States?
7 Up fans in United States are most concentrated in California (reach 43,076), Texas (reach 25,586), and Florida (reach 18,597). These three regions account for the largest share of the active audience.
What other brands do 7 Up fans also like?
Beyond 7 Up itself, the audience over-indexes on QuikTrip (22.38×), Livemusic (11.07×), Circle K (12.64×), and Kia Sportage (36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 7 Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.