94.9 The Bull Audience in United States
94.9 The Bull has an estimated audience of 485,105 people in United States. 74.0% are female, 26.0% are male, average age 43.1. Top regions: Georgia, Alabama, Florida. Top brand affinities: Atlanta Braves, Microwave oven, Atlanta Falcons, Tradition, Pharmacy.
The average 94.9 The Bull fan in United States is 43.1 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Alabama, Florida. Top brand affinities include Atlanta Braves, Microwave oven, Atlanta Falcons, with strongest over-indexing on Atlanta Braves (4.52× the country average). Demographically, the 94.9 The Bull audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of 94.9 The Bull fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 43.1 |
| Estimated audience size | 485,105 |
Audience persona
The typical 94.9 The Bull fan in United States is more female, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Atlanta Braves.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 363,829 | 34.3× |
| Alabama | 15,709 | 2.32× |
| Florida | 8,308 | 0.25× |
| Tennessee | 4,610 | 0.47× |
| New York | 2,623 | 0.1× |
| North Carolina | 2,424 | 0.17× |
| South Carolina | 2,324 | 0.32× |
| California | 2,122 | 0.04× |
| Texas | 2,098 | 0.05× |
| Ohio | 1,779 | 0.12× |
| Pennsylvania | 1,267 | 0.08× |
| Louisiana | 1,200 | 0.19× |
| Illinois | 1,188 | 0.07× |
| Mississippi | 1,169 | 0.29× |
| Arizona | 1,151 | 0.12× |
| Michigan | 1,139 | 0.09× |
| Virginia | 1,043 | 0.09× |
| Arkansas | 959 | 0.24× |
| Connecticut | 957 | 0.2× |
| Oklahoma | 938 | 0.17× |
| Kentucky | 923 | 0.15× |
| Indiana | 892 | 0.1× |
| West Virginia | 891 | 0.39× |
| Alaska | 889 | 0.86× |
| Missouri | 864 | 0.11× |
| New Jersey | 862 | 0.07× |
| Kansas | 823 | 0.22× |
| Idaho | 823 | 0.34× |
| Hawaii | 786 | 0.38× |
| Iowa | 781 | 0.2× |
| Nevada | 778 | 0.17× |
| Montana | 775 | 0.58× |
| Wisconsin | 755 | 0.1× |
| New Hampshire | 734 | 0.38× |
| Nebraska | 719 | 0.3× |
| New Mexico | 715 | 0.29× |
| Rhode Island | 709 | 0.46× |
| Maine | 709 | 0.41× |
| Washington | 706 | 0.07× |
| Oregon | 704 | 0.13× |
| Utah | 700 | 0.16× |
| Vermont | 697 | 0.82× |
| Maryland | 692 | 0.08× |
| Minnesota | 675 | 0.1× |
| Massachusetts | 668 | 0.07× |
| Colorado | 650 | 0.09× |
| Washington, District of Columbia | 458 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Atlanta Braves | 4.52× | Sports |
| Microwave oven | 2.14× | Home & Garden |
| Atlanta Falcons | 3× | Sports |
| Tradition | 1.5× | Politics & Society |
| Pharmacy | 1.6× | Business & Career |
| Hardware store | 1.52× | Home & Garden |
| Life insurance | 1.65× | Business & Career |
| Non-alcoholic beverage | 2.05× | Food & Beverages |
| New England Patriots | 1.53× | Sports |
| Rail transport | 1.66× | Travel & Leisure |
| IHeartRadio | 2.06× | Music & Radio |
| Slow cooker | 1.93× | Food & Beverages |
| Fanatics | 2.03× | Fashion & Accessoires |
| Personalisation | 1.52× | Home & Garden |
| Reba McEntire | 3× | Music & Radio |
| Comedy club | 1.98× | Movies & TV |
| Tim McGraw | 3.5× | Music & Radio |
| Atlanta Hawks | 1.98× | Sports |
| Traditional medicine | 1.86× | Health |
| Dolly Parton | 1.79× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.5 |
| Individualism | JOY | 1.47 |
| Convenience Orientation | PREMIUM | 1.46 |
| Community Orientation | OPEN | 1.43 |
| Career Orientation | POWER | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.5% |
| Canada | 0.2% |
| United Kingdom | 0.1% |
See 94.9 The Bull audiences in other countries
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Frequently asked questions
How many fans does 94.9 The Bull have in United States?
94.9 The Bull has an estimated audience of 485,105 people in United States, concentrated in Georgia and Alabama.
What is the gender split and age of 94.9 The Bull fans?
74.0% of 94.9 The Bull fans are female, 26.0% are male, with an average age of 43.1 years.
Which brands do 94.9 The Bull fans like most?
94.9 The Bull fans show strongest brand affinity for Atlanta Braves (4.52×), Microwave oven (2.14×), and Atlanta Falcons (3×) over the country average.
Where do 94.9 The Bull fans live in United States?
94.9 The Bull fans in United States are most concentrated in Georgia (reach 363,829), Alabama (reach 15,709), and Florida (reach 8,308). These three regions account for the largest share of the active audience.
What other brands do 94.9 The Bull fans also like?
Beyond 94.9 The Bull itself, the audience over-indexes on Microwave oven (2.14×), Atlanta Falcons (3×), Tradition (1.5×), and Pharmacy (1.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 94.9 The Bull. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.