Rascasse Audience Intelligence

94.9 The Bull Audience in United States

A data profile of the people who buy, follow and care about 94.9 The Bull in United States — modelled from more than twelve digital signal sources. 94.9 The Bull has an estimated audience of 483,487 people in United States.

#29among Radio Station in United States#5242in Music & Radio

The average 94.9 The Bull fan in United States is 43.1 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Britney Spears, Atlanta Braves, Non-alcoholic beverage, with strongest over-indexing on Britney Spears (5.88× the country average).

Demographically, the 94.9 The Bull audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 94.9 The Bull fan in United States is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 94.9 The Bull profile in United States.

Audience size
483K
in United States
Gender
74.0%♀
26.0% male
Age
43.1
average years
Country rank
#37389
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 94.9 The Bull fans

74.0% are female, 26.0% are male, average age 43.1.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for 94.9 The Bull audience in United States
MetricValue
Female74.0%
Male26.0%
Average age43.1
Estimated audience size483,487
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the 94.9 The Bull audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3919%
40-4929%
50+26%
Fig. 04

Worldwide distribution

99.5%

of the worldwide 94.9 The Bull audience comes from United States.

Worldwide audience distribution share by country for 94.9 The Bull
CountryShare
United States99.5%
Canada0.2%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 94.9 The Bull audience in United States is strongest.

Fig. 05

Top regions by affinity

94.9 The Bull fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K34.73×
02Alabama~20K2.28×
03Vermont<1K0.99×
04South Dakota~1K0.98×
05Alaska~1K0.98×
06North Dakota<1K0.98×
07Delaware~1K0.96×
08Rhode Island~1K0.93×
09Montana~1K0.93×
10Hawaii~2K0.91×
11West Virginia~2K0.90×
12New Hampshire~2K0.90×
13Maine~2K0.90×
14Idaho~2K0.89×
15New Mexico~2K0.89×
16Washington, District of Columbia~1K0.89×
17Nebraska~2K0.88×
18Oklahoma~5K0.87×
19Mississippi~3K0.87×
20Iowa~3K0.87×
21Oregon~5K0.86×
22Arkansas~3K0.86×
23Kansas~3K0.86×
24Nevada~4K0.85×
25Utah~4K0.85×
26Maryland~7K0.84×
27Kentucky~5K0.84×
28Colorado~6K0.83×
29Wisconsin~6K0.83×
30Minnesota~6K0.83×
31Louisiana~5K0.83×
32Connecticut~4K0.83×
33Massachusetts~8K0.82×
34Indiana~7K0.82×
35Missouri~6K0.82×
36Washington~8K0.81×
37New Jersey~10K0.80×
38Arizona~8K0.79×
39Pennsylvania~10K0.77×
40Illinois~10K0.75×
41Virginia~9K0.75×
42Tennessee~7K0.75×
43South Carolina~6K0.75×
44Michigan~9K0.74×
45Ohio~10K0.70×
46North Carolina~10K0.66×
47California~30K0.65×
48Texas~30K0.65×
49New York~20K0.61×
50Florida~20K0.49×
Fig. 06

Affinity by region

Affinity by region — 94.9 The Bull, United States
0.49×1.00×34.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 94.9 The Bull audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 94.9 The Bull audience
#·InterestCategoryAffinity×
01Atlanta BravesSports6.25×
02Britney SpearsMusic & Radio5.88×
03Baking powderFood & Beverages5.61×
04Non-alcoholic beverageFood & Beverages4.64×
05Tom HardyMovies & TV4.63×
06Freedom of speechPolitics & Society4.57×
07Microwave ovenHome & Garden3.90×
08FanaticsFashion & Accessoires3.45×
09Rail transportTravel & Leisure3.02×
10PharmacyBusiness & Career2.33×
11Hardware storeHome & Garden2.33×
12Charitable organizationPolitics & Society2.22×
13Discount TireShopping2.13×
14Internet celebrityInternet & Social Media2.10×
15TraditionPolitics & Society2.07×
16ZooKids & Family1.99×
17United Parcel ServiceBusiness & Career1.97×
18Veterinary medicineBusiness & Career1.88×
19Nonprofit organizationPolitics & Society1.82×
20SupermarketShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 94.9 The Bull audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 94.9 The Bull audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.40×
IndividualismJOY2.28×
Community OrientationOPEN2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 94.9 The Bull audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.46×
Sports ActivityPOWER0.50×
Early Adopter MentalityPOWER0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 94.9 The Bull have in United States?

94.9 The Bull has an estimated audience of 483,487 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of 94.9 The Bull fans?

74.0% of 94.9 The Bull fans are female, 26.0% are male, with an average age of 43.1 years.

03

Which brands do 94.9 The Bull fans like most?

94.9 The Bull fans show strongest brand affinity for Britney Spears (5.88×), Atlanta Braves (6.25×), and Non-alcoholic beverage (4.64×) over the country average.

04

Where do 94.9 The Bull fans live in United States?

94.9 The Bull fans in United States are most concentrated in Georgia (reach ~400K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do 94.9 The Bull fans also like?

Beyond 94.9 The Bull itself, the audience over-indexes on Atlanta Braves (6.25×), Non-alcoholic beverage (4.64×), Microwave oven (3.9×), and Rail transport (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See 94.9 The Bull audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 94.9 The Bull. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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