94.9 The Bull Audience in United States

94.9 The Bull logo

94.9 The Bull has an estimated audience of 485,105 people in United States. 74.0% are female, 26.0% are male, average age 43.1. Top regions: Georgia, Alabama, Florida. Top brand affinities: Whataburger, Enfamil, William F. Buckley, Jr., Mike Conley, Jr., Ural Mountains.

The average 94.9 The Bull fan in United States is 43.1 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Alabama, Florida. Top brand affinities include Whataburger, Enfamil, William F. Buckley, Jr., with strongest over-indexing on Whataburger (1.71× the country average). Demographically, the 94.9 The Bull audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of 94.9 The Bull fans

Demographic split for 94.9 The Bull audience in United States
MetricValue
Female74.0%
Male26.0%
Average age43.1
Estimated audience size485,105

Audience persona

The typical 94.9 The Bull fan in United States is more female, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for 94.9 The Bull in United States
RegionReachAffinity
Georgia363,82934.3×
Alabama15,7092.32×
Florida8,3080.25×
Tennessee4,6100.47×
New York2,6230.1×
North Carolina2,4240.17×
South Carolina2,3240.32×
California2,1220.04×
Texas2,0980.05×
Ohio1,7790.12×
Pennsylvania1,2670.08×
Louisiana1,2000.19×
Illinois1,1880.07×
Mississippi1,1690.29×
Arizona1,1510.12×
Michigan1,1390.09×
Virginia1,0430.09×
Arkansas9590.24×
Connecticut9570.2×
Oklahoma9380.17×
Kentucky9230.15×
Indiana8920.1×
West Virginia8910.39×
Alaska8890.86×
Missouri8640.11×
New Jersey8620.07×
Kansas8230.22×
Idaho8230.34×
Hawaii7860.38×
Iowa7810.2×
Nevada7780.17×
Montana7750.58×
Wisconsin7550.1×
New Hampshire7340.38×
Nebraska7190.3×
New Mexico7150.29×
Rhode Island7090.46×
Maine7090.41×
Washington7060.07×
Oregon7040.13×
Utah7000.16×
Vermont6970.82×
Maryland6920.08×
Minnesota6750.1×
Massachusetts6680.07×
Colorado6500.09×
Washington, District of Columbia4580.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 94.9 The Bull audience
BrandAffinityCategory
Whataburger1.71×Food & Beverages
Enfamil1.58×Kids & Family
William F. Buckley, Jr.4.52×
Mike Conley, Jr.1.52×Sports
Ural Mountains2.2×Travel & Leisure
Gary Clark, Jr.2.05×Music & Radio
Parma1.62×Travel & Leisure
Junior Chamber International3.33×Politics & Society
Gauri Khan1.77×Movies & TV
John James Audubon1.76×Literature
Jbc2.5×Kids & Family
Shepherd's Bush Empire5.1×Music & Radio
Cachaça1.52×Food & Beverages
Mount Takao1.79×Travel & Leisure
Cagayan1.61×Travel & Leisure
Reason Foundation3×Politics & Society
Jamnalal Bajaj Institute of Management Studies3×Business & Career
JBM2.9×Music & Radio
Davao Region1.57×Travel & Leisure
Ashes to Ashes (TV series)1.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 94.9 The Bull audience
TraitClusterScore
TraditionCONSERVATISM1.5
IndividualismJOY1.47
Convenience OrientationPREMIUM1.46
Community OrientationOPEN1.43
Career OrientationPOWER1.33
Family OrientationCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for 94.9 The Bull
CountryShare
United States99.5%
Canada0.2%
United Kingdom0.1%

See 94.9 The Bull audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does 94.9 The Bull have in United States?

94.9 The Bull has an estimated audience of 485,105 people in United States, concentrated in Georgia and Alabama.

What is the gender split and age of 94.9 The Bull fans?

74.0% of 94.9 The Bull fans are female, 26.0% are male, with an average age of 43.1 years.

Which brands do 94.9 The Bull fans like most?

94.9 The Bull fans show strongest brand affinity for Whataburger (1.71×), Enfamil (1.58×), and William F. Buckley, Jr. (4.52×) over the country average.

Where do 94.9 The Bull fans live in United States?

94.9 The Bull fans in United States are most concentrated in Georgia (reach 363,829), Alabama (reach 15,709), and Florida (reach 8,308). These three regions account for the largest share of the active audience.

What other brands do 94.9 The Bull fans also like?

Beyond 94.9 The Bull itself, the audience over-indexes on Enfamil (1.58×), William F. Buckley, Jr. (4.52×), Mike Conley, Jr. (1.52×), and Ural Mountains (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 94.9 The Bull. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.