99 Restaurants Audience in United States

99 Restaurants has an estimated audience of 763,490 people in United States. 66.0% are female, 34.0% are male, average age 42.3. Top regions: Massachusetts, New Hampshire, Connecticut. Top brand affinities: Boston Red Sox, Boston Bruins, Dunkin' Donuts, New England Patriots, Boston Celtics.

The average 99 Restaurants fan in United States is 42.3 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Connecticut. Top brand affinities include Boston Red Sox, Boston Bruins, Dunkin' Donuts, with strongest over-indexing on Boston Red Sox (8.11× the country average). Demographically, the 99 Restaurants audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of 99 Restaurants fans

Demographic split for 99 Restaurants audience in United States
MetricValue
Female66.0%
Male34.0%
Average age42.3
Estimated audience size763,490

Audience persona

The typical 99 Restaurants fan in United States is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Boston Red Sox.

Top regions in United States

Top regions ranked by reach for 99 Restaurants in United States
RegionReachAffinity
Massachusetts193,73312.88×
New Hampshire41,79813.89×
Connecticut33,2674.34×
New York22,1680.52×
Rhode Island13,8565.7×
Maine12,6254.62×
Vermont9,8217.33×
Florida2,2750.04×
California2,0560.02×
Texas1,7230.03×
Pennsylvania1,7140.07×
New Jersey1,5000.08×
Indiana1,4400.1×
North Carolina1,2390.05×
Ohio1,2290.05×
Virginia1,1090.06×
Michigan8880.04×
Georgia8670.04×
Illinois7990.03×
Washington7010.05×
South Carolina6810.06×
Maryland6410.05×
Tennessee6320.04×
Wisconsin4600.04×
Kentucky3820.04×
Missouri3770.03×
Arizona3490.02×
Colorado3300.03×
Alabama3190.03×
Oregon3180.04×
Minnesota3040.03×
Louisiana2930.03×
Washington, District of Columbia2230.1×
Iowa1980.03×
Oklahoma1930.02×
Kansas1630.03×
Delaware1610.08×
Arkansas1560.02×
Mississippi1530.02×
Nevada1520.02×
West Virginia1390.04×
Hawaii1230.04×
Utah1160.02×
Idaho1130.03×
Nebraska1020.03×
New Mexico660.02×
Montana590.03×
Alaska530.03×
North Dakota390.02×
South Dakota340.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 99 Restaurants audience
BrandAffinityCategory
Boston Red Sox8.11×Sports
Boston Bruins10.96×Sports
Dunkin' Donuts4.04×Food & Beverages
New England Patriots4.04×Sports
Boston Celtics3.97×Sports
Tom Brady5.12×Sports
New England Revolution15.47×Sports
Local news1.7×News
New York Yankees1.78×Sports
QVC2.13×Movies & TV
Pub1.99×Food & Beverages
Slow cooker2.2×Food & Beverages
Tampa Bay Buccaneers2.08×Sports
Cider2.44×Food & Beverages
Frozen food2.48×Food & Beverages
Steakhouse1.51×Food & Beverages
Solar power1.68×Home & Garden
Weather forecasting1.6×Home & Garden
Subaru1.72×Cars & Mobility
Efficient energy use1.62×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 99 Restaurants audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.19
Convenience OrientationPREMIUM1.12
Pet OwnershipJOY1.11
Community OrientationOPEN1.05
Need for SecurityCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for 99 Restaurants
CountryShare
United States99.7%
Germany0.2%
Italy0.1%

See 99 Restaurants audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does 99 Restaurants have in United States?

99 Restaurants has an estimated audience of 763,490 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of 99 Restaurants fans?

66.0% of 99 Restaurants fans are female, 34.0% are male, with an average age of 42.3 years.

Which brands do 99 Restaurants fans like most?

99 Restaurants fans show strongest brand affinity for Boston Red Sox (8.11×), Boston Bruins (10.96×), and Dunkin' Donuts (4.04×) over the country average.

Where do 99 Restaurants fans live in United States?

99 Restaurants fans in United States are most concentrated in Massachusetts (reach 193,733), New Hampshire (reach 41,798), and Connecticut (reach 33,267). These three regions account for the largest share of the active audience.

What other brands do 99 Restaurants fans also like?

Beyond 99 Restaurants itself, the audience over-indexes on Boston Bruins (10.96×), Dunkin' Donuts (4.04×), New England Patriots (4.04×), and Boston Celtics (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 99 Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.