Rascasse Audience Intelligence

99 Restaurants Audience in United States

A data profile of the people who buy, follow and care about 99 Restaurants in United States — modelled from more than twelve digital signal sources. 99 Restaurants has an estimated audience of 770,719 people in United States.

#15among Radio Station in United States#3758in Music & Radio

The average 99 Restaurants fan in United States is 42.3 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New Hampshire, Connecticut.

Top brand affinities include Dunkin' Donuts, Boston Red Sox, Boston Bruins, with strongest over-indexing on Dunkin' Donuts (8.13× the country average).

Demographically, the 99 Restaurants audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 99 Restaurants fan in United States is more female, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Dunkin' Donuts.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 99 Restaurants profile in United States.

Audience size
771K
in United States
Gender
66.0%♀
34.0% male
Age
42.3
average years
Country rank
#28132
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 99 Restaurants fans

66.0% are female, 34.0% are male, average age 42.3.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for 99 Restaurants audience in United States
MetricValue
Female66.0%
Male34.0%
Average age42.3
Estimated audience size770,719
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the 99 Restaurants audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4928%
50+23%
Fig. 04

Worldwide distribution

99.7%

of the worldwide 99 Restaurants audience comes from United States.

Worldwide audience distribution share by country for 99 Restaurants
CountryShare
United States99.7%
Germany0.2%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 99 Restaurants audience in United States is strongest.

Fig. 05

Top regions by affinity

99 Restaurants fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~40K14.39×
02Massachusetts~200K12.53×
03Vermont~10K8.22×
04Rhode Island~10K5.64×
05Maine~10K4.61×
06Connecticut~30K3.96×
07South Dakota~1K0.77×
08Wyoming<1K0.77×
09North Dakota~1K0.74×
10Alaska~1K0.72×
11Montana~1K0.69×
12New Mexico~2K0.63×
13Nebraska~2K0.58×
14Mississippi~4K0.57×
15Idaho~2K0.57×
16Hawaii~2K0.54×
17Arkansas~3K0.52×
18Utah~3K0.48×
19Kansas~3K0.48×
20West Virginia~2K0.48×
21New York~20K0.46×
22Oklahoma~4K0.46×
23Iowa~3K0.42×
24Delaware<1K0.42×
25Nevada~3K0.40×
26Louisiana~4K0.39×
27Alabama~4K0.35×
28Missouri~4K0.29×
29Minnesota~3K0.29×
30Kentucky~3K0.29×
31Oregon~2K0.27×
32Wisconsin~3K0.26×
33Arizona~4K0.25×
34Colorado~3K0.24×
35Tennessee~3K0.19×
36South Carolina~2K0.19×
37Washington~3K0.18×
38Maryland~2K0.17×
39Michigan~3K0.15×
40Indiana~2K0.15×
41Illinois~4K0.14×
42Georgia~3K0.14×
43Ohio~3K0.13×
44North Carolina~3K0.12×
45New Jersey~2K0.12×
46Virginia~2K0.12×
47Pennsylvania~3K0.10×
48Texas~6K0.09×
49Florida~4K0.08×
50California~6K0.07×
Fig. 06

Affinity by region

Affinity by region — 99 Restaurants, United States
0.07×1.00×14.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 99 Restaurants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 99 Restaurants audience
#·InterestCategoryAffinity×
01New England RevolutionSports22.92×
02Boston BruinsSports14.17×
03Boston Red SoxSports9.50×
04Dunkin' DonutsFood & Beverages8.13×
05CiderFood & Beverages6.15×
06Weather forecastingHome & Garden5.28×
07PubFood & Beverages4.86×
08BakeryFood & Beverages3.27×
09GrillingFood & Beverages2.68×
10WineFood & Beverages2.46×
11RecipesFood & Beverages2.37×
12PinterestInternet & Social Media2.37×
13CouponsShopping2.16×
14Alcoholic beveragesFood & Beverages2.14×
15Home improvementHome & Garden2.13×
16WalmartShopping2.13×
17CoffeeFood & Beverages2.13×
18CookingFood & Beverages2.07×
19Donald TrumpPolitics & Society1.77×
20XInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 99 Restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 99 Restaurants audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.93×
Price SensitivityPREMIUM1.85×
TraditionCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 99 Restaurants audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.34×
Risk AppetiteTHRILL0.59×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 99 Restaurants have in United States?

99 Restaurants has an estimated audience of 770,719 people in United States, concentrated in Massachusetts and New Hampshire.

02

What is the gender split and age of 99 Restaurants fans?

66.0% of 99 Restaurants fans are female, 34.0% are male, with an average age of 42.3 years.

03

Which brands do 99 Restaurants fans like most?

99 Restaurants fans show strongest brand affinity for Dunkin' Donuts (8.13×), Boston Red Sox (9.5×), and Boston Bruins (14.17×) over the country average.

04

Where do 99 Restaurants fans live in United States?

99 Restaurants fans in United States are most concentrated in Massachusetts (reach ~200K), New Hampshire (reach ~40K), and Connecticut (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do 99 Restaurants fans also like?

Beyond 99 Restaurants itself, the audience over-indexes on Boston Red Sox (9.5×), Boston Bruins (14.17×), Cooking (2.07×), and Recipes (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for 99 Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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