Rascasse Audience Intelligence

A Song of Ice and Fire Audience in United States

A data profile of the people who buy, follow and care about A Song of Ice and Fire in United States — modelled from more than twelve digital signal sources. A Song of Ice and Fire has an estimated audience of 966,919 people in United States.

#15among Fantasy in United States#215among Book / Manga / Comic in United States#502in Literature

The average A Song of Ice and Fire fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 24 (TV series), Game of Thrones, House of Cards (U.S. TV series), with strongest over-indexing on 24 (TV series) (30.36× the country average).

Demographically, the A Song of Ice and Fire audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical A Song of Ice and Fire fan in United States is balanced, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for 24 (TV series).

Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the A Song of Ice and Fire profile in United States.

Audience size
967K
in United States
Gender
53.5%♀
46.5% male
Age
32.2
average years
Country rank
#24229
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of A Song of Ice and Fire fans

53.5% are female, 46.5% are male, average age 32.2.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for A Song of Ice and Fire audience in United States
MetricValue
Female53.5%
Male46.5%
Average age32.2
Estimated audience size966,919
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the A Song of Ice and Fire audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

35.9%

of the worldwide A Song of Ice and Fire audience comes from United States.

Worldwide audience distribution share by country for A Song of Ice and Fire
CountryShare
United States35.9%
United Kingdom8.8%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the A Song of Ice and Fire audience in United States is strongest.

Fig. 05

Top regions by affinity

A Song of Ice and Fire fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.19×
02Utah~10K1.15×
03Idaho~5K1.13×
04Oregon~10K1.12×
05Oklahoma~10K1.11×
06Arkansas~9K1.11×
07Nebraska~5K1.11×
08Alaska~2K1.11×
09Kentucky~10K1.10×
10Massachusetts~20K1.08×
11Iowa~8K1.07×
12Missouri~20K1.06×
13Rhode Island~3K1.06×
14Maine~4K1.05×
15Vermont~2K1.05×
16Minnesota~10K1.04×
17Louisiana~10K1.04×
18Kansas~8K1.03×
19New Hampshire~4K1.03×
20Colorado~20K1.02×
21Washington, District of Columbia~3K1.02×
22California~100K1.01×
23Virginia~20K1.01×
24Connecticut~10K1.01×
25Indiana~20K1.00×
26Montana~3K1.00×
27North Dakota~2K1.00×
28Wisconsin~10K0.99×
29Tennessee~20K0.98×
30Maryland~20K0.98×
31Texas~80K0.97×
32New York~50K0.97×
33Pennsylvania~30K0.97×
34Ohio~30K0.96×
35Michigan~20K0.96×
36West Virginia~4K0.96×
37Illinois~30K0.95×
38Arizona~20K0.95×
39Alabama~10K0.94×
40North Carolina~30K0.93×
41South Dakota~2K0.93×
42Georgia~30K0.92×
43New Jersey~20K0.92×
44Mississippi~7K0.91×
45Hawaii~4K0.91×
46New Mexico~4K0.90×
47Delaware~2K0.89×
48South Carolina~10K0.88×
49Nevada~8K0.88×
50Florida~50K0.84×
Fig. 06

Affinity by region

Affinity by region — A Song of Ice and Fire, United States
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the A Song of Ice and Fire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for A Song of Ice and Fire audience
#·InterestCategoryAffinity×
0124 (TV series)Movies & TV30.36×
02Fantastic Beasts and Where to Find ThemPets & Animals26.71×
03House of Cards (U.S. TV series)Movies & TV26.05×
04Buckingham PalaceTravel & Leisure19.85×
05Westworld (TV series)Movies & TV15.69×
06Desperate HousewivesMovies & TV14.91×
07Hannibal (TV series)Movies & TV13.94×
08The Strangers (2008 film)Movies & TV13.46×
09Downton AbbeyMovies & TV13.38×
10Sherlock (TV series)Movies & TV13.09×
11Die HardMovies & TV12.64×
12Jeremy Allen WhiteMovies & TV9.43×
13Disneyland ParisTravel & Leisure9.38×
14Gossip GirlMovies & TV8.90×
15The Lord of the RingsMovies & TV8.42×
16Game of ThronesMovies & TV7.66×
17Breaking BadMovies & TV6.95×
18Sex and the CityMovies & TV5.20×
19SupermanMovies & TV2.49×
20Harry PotterMovies & TV2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the A Song of Ice and Fire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by A Song of Ice and Fire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Community OrientationOPEN1.49×
Risk AppetiteTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by A Song of Ice and Fire audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.61×
Price SensitivityPREMIUM0.72×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does A Song of Ice and Fire have in United States?

A Song of Ice and Fire has an estimated audience of 966,919 people in United States, concentrated in California and Texas.

02

What is the gender split and age of A Song of Ice and Fire fans?

53.5% of A Song of Ice and Fire fans are female, 46.5% are male, with an average age of 32.2 years.

03

Which brands do A Song of Ice and Fire fans like most?

A Song of Ice and Fire fans show strongest brand affinity for 24 (TV series) (30.36×), Game of Thrones (7.66×), and House of Cards (U.S. TV series) (26.05×) over the country average.

04

Where do A Song of Ice and Fire fans live in United States?

A Song of Ice and Fire fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do A Song of Ice and Fire fans also like?

Beyond A Song of Ice and Fire itself, the audience over-indexes on Game of Thrones (7.66×), House of Cards (U.S. TV series) (26.05×), Buckingham Palace (19.85×), and Downton Abbey (13.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for A Song of Ice and Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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