A Song of Ice and Fire Audience in United States

A Song of Ice and Fire logo

A Song of Ice and Fire has an estimated audience of 958,937 people in United States. 53.5% are female, 46.5% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Dog breed, Natural rubber, Non-celiac gluten sensitivity, Urban Outfitters.

The average A Song of Ice and Fire fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Dog breed, Natural rubber, with strongest over-indexing on The Halal Guys (9.47× the country average). Demographically, the A Song of Ice and Fire audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy

Demographics of A Song of Ice and Fire fans

Demographic split for A Song of Ice and Fire audience in United States
MetricValue
Female53.5%
Male46.5%
Average age32.2
Estimated audience size958,937

Audience persona

The typical A Song of Ice and Fire fan in United States is balanced, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for A Song of Ice and Fire in United States
RegionReachAffinity
California113,2751.07×
Texas82,4331×
Florida56,6720.87×
New York55,0651.03×
Illinois32,1671.01×
Pennsylvania31,7230.98×
Ohio29,4091×
North Carolina28,5940.99×
Georgia28,4030.96×
Michigan25,0681×
Virginia24,3581.04×
New Jersey23,5000.96×
Washington23,4431.22×
Massachusetts21,0221.11×
Tennessee19,3941.01×
Arizona18,9400.97×
Indiana18,0401.03×
Missouri16,9001.09×
Maryland15,9620.97×
Colorado15,8951.05×
Minnesota15,0491.1×
Wisconsin14,3601×
Kentucky13,6621.14×
South Carolina13,1580.91×
Oregon12,8831.17×
Alabama12,7270.95×
Louisiana12,6281.02×
Oklahoma11,5931.09×
Utah9,9661.16×
Connecticut9,5981×
Arkansas8,2681.05×
Iowa8,1051.03×
Nevada8,0940.87×
Kansas7,7301.02×
Mississippi7,0160.89×
Idaho5,2391.09×
Nebraska4,5580.95×
New Mexico4,2310.88×
West Virginia4,0420.91×
New Hampshire3,8961.03×
Hawaii3,6080.88×
Maine3,3830.98×
Rhode Island3,1971.05×
Washington, District of Columbia3,1381.09×
Montana2,6120.98×
Delaware2,2740.86×
Alaska2,1701.06×
South Dakota1,8470.83×
North Dakota1,8380.93×
Vermont1,6460.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for A Song of Ice and Fire audience
BrandAffinityCategory
The Halal Guys9.47×Food & Beverages
Dog breed1.6×Pets & Animals
Natural rubber2.53×Cars & Mobility
Non-celiac gluten sensitivity12.41×Health
Urban Outfitters1.98×Shopping
Alaska1.78×Travel & Leisure
Voter registration4.87×Politics & Society
Bank account2.51×Business & Career
Collectable1.54×Kids & Family
The Nice Guys6.52×Movies & TV
Maracaibo8.93×Travel & Leisure
Home staging4.01×Home & Garden
Google Photos1.87×Technology & Electronics
Electrolyte3.33×Health
Grinch2.83×Movies & TV
Monogram2.65×Home & Garden
Grace Slick5.59×Music & Radio
UK garage3.42×Music & Radio
The Defender10.06×Movies & TV
Mothercare1.94×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by A Song of Ice and Fire audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.44
PatriotismCONSERVATISM1.37
SustainabilityBALANCE1.33
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for A Song of Ice and Fire
CountryShare
United States38.9%
United Kingdom9.6%
Germany5.7%

See A Song of Ice and Fire audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does A Song of Ice and Fire have in United States?

A Song of Ice and Fire has an estimated audience of 958,937 people in United States, concentrated in California and Texas.

What is the gender split and age of A Song of Ice and Fire fans?

53.5% of A Song of Ice and Fire fans are female, 46.5% are male, with an average age of 32.2 years.

Which brands do A Song of Ice and Fire fans like most?

A Song of Ice and Fire fans show strongest brand affinity for The Halal Guys (9.47×), Dog breed (1.6×), and Natural rubber (2.53×) over the country average.

Where do A Song of Ice and Fire fans live in United States?

A Song of Ice and Fire fans in United States are most concentrated in California (reach 113,275), Texas (reach 82,433), and Florida (reach 56,672). These three regions account for the largest share of the active audience.

What other brands do A Song of Ice and Fire fans also like?

Beyond A Song of Ice and Fire itself, the audience over-indexes on Dog breed (1.6×), Natural rubber (2.53×), Non-celiac gluten sensitivity (12.41×), and Urban Outfitters (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for A Song of Ice and Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.