ACT (test) Audience in United States
ACT (test) has an estimated audience of 1,719,570 people in United States. 65.4% are female, 34.6% are male, average age 39.5. Top brand affinities: Khan Academy, Planet Fitness, SeaWorld San Diego, Once Upon a Time (TV series), Kings Island.
Top brand affinities include Khan Academy, Planet Fitness, SeaWorld San Diego, with strongest over-indexing on Khan Academy (14.23× the country average). Demographically, the ACT (test) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of ACT (test) fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 39.5 |
| Estimated audience size | 1,719,570 |
Audience persona
The typical ACT (test) fan in United States is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Khan Academy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Khan Academy | 14.23× | Business & Career |
| Planet Fitness | 3.1× | Sports |
| SeaWorld San Diego | 14.39× | Travel & Leisure |
| Once Upon a Time (TV series) | 11.84× | Movies & TV |
| Kings Island | 21.71× | Travel & Leisure |
| Kumon | 18.19× | Business & Career |
| Diaper bag | 4.66× | Kids & Family |
| Pet Supplies Plus | 8.83× | Shopping |
| Cedar Point | 13.38× | Travel & Leisure |
| PSV Eindhoven | 20× | Sports |
| Busch Gardens | 12.87× | Travel & Leisure |
| Anthropologie | 3.28× | Shopping |
| The Good Wife | 11.7× | Movies & TV |
| University | 2.26× | Business & Career |
| Scholarship | 4.53× | Kids & Family |
| Chopped (TV series) | 8.22× | Movies & TV |
| Woolworths | 13.98× | Shopping |
| Law school | 8.76× | Business & Career |
| PBS Kids | 6.23× | Movies & TV |
| Ace Hardware | 2.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.49 |
| Community Orientation | OPEN | 1.34 |
| Need for Security | CONSERVATISM | 1.33 |
| Career Orientation | POWER | 1.25 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| India | 16.1% |
| Japan | 3.0% |
See ACT (test) audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for ACT (test). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.