ACT (test) Audience in United States
ACT (test) has an estimated audience of 1,719,570 people in United States. 65.4% are female, 34.6% are male, average age 39.5. Top brand affinities: Hampton University, Product design, Combat sport, Jesse Plemons, Mount Kilimanjaro.
Top brand affinities include Hampton University, Product design, Combat sport, with strongest over-indexing on Hampton University (13.98× the country average). Demographically, the ACT (test) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of ACT (test) fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 39.5 |
| Estimated audience size | 1,719,570 |
Audience persona
The typical ACT (test) fan in United States is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Hampton University.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hampton University | 13.98× | Business & Career |
| Product design | 2.3× | Business & Career |
| Combat sport | 1.77× | Sports |
| Jesse Plemons | 2.96× | Movies & TV |
| Mount Kilimanjaro | 13.14× | Travel & Leisure |
| Good to Great Jim Collins | 17.06× | Literature |
| Kansas | 1.59× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.07× | Sports |
| Powell's Books | 7.66× | Shopping |
| UK garage | 2.89× | Music & Radio |
| Mothercare | 1.66× | Kids & Family |
| Urban horticulture | 1.77× | Home & Garden |
| Necktie | 2.46× | Fashion & Accessoires |
| Mangaka | 2.04× | Literature |
| Home staging | 2.43× | Home & Garden |
| Jack White | 2.14× | Movies & TV |
| Pro-Ject | 1.71× | Music & Radio |
| Stamp collecting | 1.97× | Home & Garden |
| Charlamagne Tha God | 3.91× | Movies & TV |
| Queens College, City University of New York | 3× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.49 |
| Community Orientation | OPEN | 1.34 |
| Need for Security | CONSERVATISM | 1.33 |
| Career Orientation | POWER | 1.25 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| India | 16.1% |
| Japan | 3.0% |
See ACT (test) audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for ACT (test). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.