Rascasse Audience Intelligence

ActBlue Target Market in United States

A data profile of the people who buy, follow and care about ActBlue in United States — modelled from more than twelve digital signal sources. ActBlue has an estimated audience of 523,715 people in United States.

#87among Charity in United States#3658among Brand in United States#2016in Politics & Society

The average ActBlue fan in United States is 46.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Renewable energy, Politico, with strongest over-indexing on Sustainable energy (31.87× the country average).

Demographically, the ActBlue audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ActBlue fan in United States is more female, around 46.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Brand · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ActBlue profile in United States.

Audience size
524K
in United States
Gender
56.0%♀
44.0% male
Age
46.4
average years
Country rank
#35653
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ActBlue

56.0% are female, 44.0% are male, average age 46.4.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for ActBlue audience in United States
MetricValue
Female56.0%
Male44.0%
Average age46.4
Estimated audience size523,715
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the ActBlue audience in United States
Age bracketShare%
16-1915%
20-299%
30-3911%
40-4917%
50+47%
Fig. 04

Worldwide distribution

93.7%

of the worldwide ActBlue audience comes from United States.

Worldwide audience distribution share by country for ActBlue
CountryShare
United States93.7%
Canada1.7%
Japan0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ActBlue audience in United States is strongest.

Fig. 05

Top regions by affinity

ActBlue customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.81×
02Vermont~2K1.79×
03Maine~3K1.66×
04Oregon~10K1.61×
05Massachusetts~20K1.50×
06New Hampshire~3K1.43×
07Montana~2K1.34×
08Washington~10K1.32×
09Colorado~10K1.31×
10New Mexico~4K1.31×
11Iowa~6K1.29×
12Rhode Island~2K1.28×
13Minnesota~10K1.24×
14Delaware~2K1.22×
15Wisconsin~10K1.18×
16Virginia~20K1.16×
17Alaska~1K1.16×
18Maryland~10K1.15×
19California~60K1.04×
20Michigan~10K1.00×
21New York~30K0.99×
22Pennsylvania~20K0.98×
23Connecticut~5K0.97×
24North Carolina~20K0.94×
25Kansas~4K0.93×
26Missouri~8K0.89×
27Arizona~10K0.86×
28Illinois~20K0.85×
29New Jersey~10K0.84×
30Nebraska~2K0.83×
31Idaho~2K0.83×
32Hawaii~2K0.83×
33West Virginia~2K0.82×
34South Dakota~1K0.82×
35Ohio~10K0.80×
36Tennessee~8K0.75×
37Georgia~10K0.73×
38Indiana~7K0.73×
39North Dakota<1K0.72×
40Kentucky~5K0.71×
41Nevada~4K0.70×
42South Carolina~5K0.67×
43Oklahoma~4K0.66×
44Florida~20K0.64×
45Arkansas~3K0.63×
46Texas~30K0.62×
47Utah~3K0.62×
48Alabama~4K0.53×
49Louisiana~4K0.53×
50Mississippi~2K0.49×
Fig. 06

Affinity by region

Affinity by region — ActBlue, United States
0.49×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ActBlue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ActBlue audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden31.87×
02Amnesty InternationalPolitics & Society27.97×
03LouvreTravel & Leisure20.00×
04Renewable energyBusiness & Career17.91×
05Josh BrolinMovies & TV17.56×
06PoliticoPolitics & Society15.67×
07Nobel Peace PrizePolitics & Society13.32×
08IndividualismPolitics & Society9.28×
09MSNBCMovies & TV6.88×
10FedExBusiness & Career6.11×
11Solar energyHome & Garden5.44×
12Tesla MotorsCars & Mobility5.12×
13Diane KeatonMovies & TV4.70×
14AirbnbTravel & Leisure3.68×
15TV talkshowsMovies & TV3.24×
16Mortgage loansBusiness & Career3.22×
17CNNMovies & TV3.10×
18PinterestInternet & Social Media2.96×
19PodcastMusic & Radio2.87×
20Nonprofit organizationPolitics & Society2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ActBlue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ActBlue audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE8.09×
IndividualismJOY3.94×
PatriotismCONSERVATISM3.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ActBlue audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
DIY MentalityTHRILL0.84×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ActBlue's target market in United States?

ActBlue's target market in United States covers an estimated 523,715 people, concentrated in California and New York.

02

What is the gender split and age of ActBlue customers?

56.0% of the ActBlue audience are female, 44.0% are male, with an average age of 46.4 years.

03

Which brands do ActBlue fans like most?

ActBlue fans show strongest brand affinity for Sustainable energy (31.87×), Renewable energy (17.91×), and Politico (15.67×) over the country average.

04

Where do ActBlue fans live in United States?

ActBlue fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do ActBlue fans also like?

Beyond ActBlue itself, the audience over-indexes on Renewable energy (17.91×), Politico (15.67×), Josh Brolin (17.56×), and FedEx (6.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See ActBlue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ActBlue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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