ActBlue Audience in United States
ActBlue has an estimated audience of 542,186 people in United States. 56.0% are female, 44.0% are male, average age 46.4. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Hebe, Urban Outfitters, Jezebel (film), headspace.
The average ActBlue fan in United States is 46.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Hebe, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the ActBlue audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Brand · Subtype: Charity
Demographics of ActBlue fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 46.4 |
| Estimated audience size | 542,186 |
Audience persona
The typical ActBlue fan in United States is more female, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 67,687 | 1.14× |
| New York | 31,543 | 1.04× |
| Texas | 30,282 | 0.65× |
| Florida | 24,139 | 0.66× |
| Pennsylvania | 19,291 | 1.06× |
| Massachusetts | 16,633 | 1.56× |
| Illinois | 16,245 | 0.9× |
| Virginia | 16,175 | 1.22× |
| North Carolina | 15,731 | 0.96× |
| Washington | 15,652 | 1.44× |
| Michigan | 14,484 | 1.02× |
| Ohio | 13,637 | 0.82× |
| Georgia | 12,378 | 0.74× |
| New Jersey | 12,340 | 0.89× |
| Colorado | 11,838 | 1.39× |
| Maryland | 10,798 | 1.16× |
| Oregon | 10,795 | 1.74× |
| Wisconsin | 10,071 | 1.23× |
| Arizona | 9,525 | 0.86× |
| Minnesota | 9,462 | 1.22× |
| Tennessee | 8,126 | 0.75× |
| Missouri | 8,056 | 0.92× |
| Indiana | 6,998 | 0.71× |
| Connecticut | 5,649 | 1.04× |
| Iowa | 5,574 | 1.25× |
| South Carolina | 5,449 | 0.67× |
| Kentucky | 4,707 | 0.69× |
| Oklahoma | 4,050 | 0.67× |
| Washington, District of Columbia | 3,911 | 2.4× |
| Kansas | 3,816 | 0.89× |
| Nevada | 3,744 | 0.71× |
| New Mexico | 3,620 | 1.33× |
| Louisiana | 3,600 | 0.51× |
| Alabama | 3,495 | 0.46× |
| Maine | 3,050 | 1.57× |
| New Hampshire | 3,033 | 1.42× |
| Utah | 2,946 | 0.61× |
| Arkansas | 2,590 | 0.58× |
| Idaho | 2,186 | 0.8× |
| Rhode Island | 2,157 | 1.25× |
| Nebraska | 1,940 | 0.71× |
| Montana | 1,894 | 1.26× |
| Hawaii | 1,893 | 0.81× |
| Delaware | 1,882 | 1.26× |
| West Virginia | 1,855 | 0.73× |
| Mississippi | 1,821 | 0.41× |
| Vermont | 1,664 | 1.75× |
| Alaska | 1,322 | 1.14× |
| South Dakota | 941 | 0.75× |
| North Dakota | 660 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Hebe | 16.34× | Home & Garden |
| Urban Outfitters | 2.61× | Shopping |
| Jezebel (film) | 8.75× | Movies & TV |
| headspace | 11.48× | Health |
| Elsword | 17.62× | Games |
| Ira Glass | 18.52× | Music & Radio |
| Cryptic crossword | 15.03× | Technology & Electronics |
| Electrolyte | 4.42× | Health |
| Home staging | 4.89× | Home & Garden |
| Wok | 5.76× | Food & Beverages |
| Natural rubber | 1.8× | Cars & Mobility |
| Stamp collecting | 3.95× | Home & Garden |
| Hibachi | 6.38× | Food & Beverages |
| Israel | 1.69× | Travel & Leisure |
| Necktie | 3.85× | Fashion & Accessoires |
| Google Home | 4.8× | Technology & Electronics |
| Cherish (group) | 8.07× | Music & Radio |
| Goma | 13.03× | Travel & Leisure |
| Nationality | 1.53× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.71 |
| Sustainability | BALANCE | 2.57 |
| Career Orientation | POWER | 2.09 |
| Risk Appetite | THRILL | 1.72 |
| Tradition | CONSERVATISM | 1.61 |
| Individualism | JOY | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.9% |
| Canada | 1.6% |
| Japan | 0.9% |
See ActBlue audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does ActBlue have in United States?
ActBlue has an estimated audience of 542,186 people in United States, concentrated in California and New York.
What is the gender split and age of ActBlue fans?
56.0% of ActBlue fans are female, 44.0% are male, with an average age of 46.4 years.
Which brands do ActBlue fans like most?
ActBlue fans show strongest brand affinity for Keene, New Hampshire (675×), Hebe (16.34×), and Urban Outfitters (2.61×) over the country average.
Where do ActBlue fans live in United States?
ActBlue fans in United States are most concentrated in California (reach 67,687), New York (reach 31,543), and Texas (reach 30,282). These three regions account for the largest share of the active audience.
What other brands do ActBlue fans also like?
Beyond ActBlue itself, the audience over-indexes on Hebe (16.34×), Urban Outfitters (2.61×), Jezebel (film) (8.75×), and headspace (11.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for ActBlue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.