Ahava Audience in United States

Ahava logo

Ahava has an estimated audience of 335,323 people in United States. 79.6% are female, 20.4% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Mothercare, Bugatti Chiron, Lulu 黃路梓茵, Natural gas field, Mathcore.

The average Ahava fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mothercare, Bugatti Chiron, Lulu 黃路梓茵, with strongest over-indexing on Mothercare (51.71× the country average). Demographically, the Ahava audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Ahava fans

Demographic split for Ahava audience in United States
MetricValue
Female79.6%
Male20.4%
Average age37.5
Estimated audience size335,323

Audience persona

The typical Ahava fan in United States is more female, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Ahava in United States
RegionReachAffinity
California39,4901.07×
New York38,7212.07×
Texas25,7170.89×
Florida24,6201.08×
New Jersey14,6291.72×
Illinois13,3541.2×
Washington13,3051.98×
Pennsylvania11,4471.01×
Ohio10,9481.06×
Georgia10,4251.01×
North Carolina8,9740.89×
Tennessee8,9061.32×
Virginia8,3671.02×
Massachusetts7,9841.21×
Michigan7,8230.89×
Wisconsin7,4251.47×
Maryland7,0741.23×
Arizona6,6350.97×
Colorado5,4711.04×
Missouri4,9250.91×
Indiana4,7610.78×
Connecticut4,1231.23×
South Carolina4,0550.8×
Oregon4,0151.04×
Alabama3,7600.8×
Kentucky3,7030.88×
Minnesota3,6880.77×
Oklahoma3,6150.97×
Louisiana3,2090.74×
Nevada2,8040.86×
Arkansas2,4900.9×
Iowa2,2750.82×
Kansas2,2020.83×
Utah1,9270.64×
Mississippi1,6990.61×
Montana1,4941.61×
Idaho1,4570.87×
Washington, District of Columbia1,2801.27×
Hawaii1,2680.88×
New Mexico1,2660.75×
Nebraska1,1880.71×
New Hampshire1,1840.9×
West Virginia1,0520.67×
Rhode Island1,0040.94×
Maine8920.74×
Alaska7701.07×
Delaware7490.81×
South Dakota5720.74×
Vermont5490.93×
North Dakota4400.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ahava audience
BrandAffinityCategory
Mothercare51.71×Kids & Family
Bugatti Chiron60.24×Cars & Mobility
Lulu 黃路梓茵15.12×Movies & TV
Natural gas field132.53×Cars & Mobility
Mathcore18.06×Music & Radio
Certified diabetes educator29.35×Business & Career
Arco Iris41.38×Music & Radio
Google Home11.56×Technology & Electronics
Home equity2.69×Home & Garden
Tiara11.39×Politics & Society
Sub Zero (Official)10.91×Literature
Mount Kilimanjaro17.84×Travel & Leisure
The Historian16.48×Literature
JDSU2.76×Business & Career
Tierra caliente6.59×Travel & Leisure
Cachorro4.53×Pets & Animals
Eurail16.57×Cars & Mobility
Kansas1.93×Travel & Leisure
California University of Pennsylvania14.96×Business & Career
Tierra Cali5.4×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ahava audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
IndulgenceJOY2.38
SustainabilityBALANCE2.1
Pet OwnershipJOY2.01
Risk AppetiteTHRILL1.97
Design AffinityPREMIUM1.74

Worldwide distribution

Worldwide audience distribution share by country for Ahava
CountryShare
United States65.3%
Germany5.4%
Italy4.8%

See Ahava audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Ahava have in United States?

Ahava has an estimated audience of 335,323 people in United States, concentrated in California and New York.

What is the gender split and age of Ahava fans?

79.6% of Ahava fans are female, 20.4% are male, with an average age of 37.5 years.

Which brands do Ahava fans like most?

Ahava fans show strongest brand affinity for Mothercare (51.71×), Bugatti Chiron (60.24×), and Lulu 黃路梓茵 (15.12×) over the country average.

Where do Ahava fans live in United States?

Ahava fans in United States are most concentrated in California (reach 39,490), New York (reach 38,721), and Texas (reach 25,717). These three regions account for the largest share of the active audience.

What other brands do Ahava fans also like?

Beyond Ahava itself, the audience over-indexes on Bugatti Chiron (60.24×), Lulu 黃路梓茵 (15.12×), Natural gas field (132.53×), and Mathcore (18.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ahava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.