Ahava Audience in United States
Ahava has an estimated audience of 335,323 people in United States. 79.6% are female, 20.4% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Longchamp, La Roche-Posay, Kérastase, Google News, Weleda.
The average Ahava fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Longchamp, La Roche-Posay, Kérastase, with strongest over-indexing on Longchamp (70.63× the country average). Demographically, the Ahava audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Ahava fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 37.5 |
| Estimated audience size | 335,323 |
Audience persona
The typical Ahava fan in United States is more female, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Longchamp.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,490 | 1.07× |
| New York | 38,721 | 2.07× |
| Texas | 25,717 | 0.89× |
| Florida | 24,620 | 1.08× |
| New Jersey | 14,629 | 1.72× |
| Illinois | 13,354 | 1.2× |
| Washington | 13,305 | 1.98× |
| Pennsylvania | 11,447 | 1.01× |
| Ohio | 10,948 | 1.06× |
| Georgia | 10,425 | 1.01× |
| North Carolina | 8,974 | 0.89× |
| Tennessee | 8,906 | 1.32× |
| Virginia | 8,367 | 1.02× |
| Massachusetts | 7,984 | 1.21× |
| Michigan | 7,823 | 0.89× |
| Wisconsin | 7,425 | 1.47× |
| Maryland | 7,074 | 1.23× |
| Arizona | 6,635 | 0.97× |
| Colorado | 5,471 | 1.04× |
| Missouri | 4,925 | 0.91× |
| Indiana | 4,761 | 0.78× |
| Connecticut | 4,123 | 1.23× |
| South Carolina | 4,055 | 0.8× |
| Oregon | 4,015 | 1.04× |
| Alabama | 3,760 | 0.8× |
| Kentucky | 3,703 | 0.88× |
| Minnesota | 3,688 | 0.77× |
| Oklahoma | 3,615 | 0.97× |
| Louisiana | 3,209 | 0.74× |
| Nevada | 2,804 | 0.86× |
| Arkansas | 2,490 | 0.9× |
| Iowa | 2,275 | 0.82× |
| Kansas | 2,202 | 0.83× |
| Utah | 1,927 | 0.64× |
| Mississippi | 1,699 | 0.61× |
| Montana | 1,494 | 1.61× |
| Idaho | 1,457 | 0.87× |
| Washington, District of Columbia | 1,280 | 1.27× |
| Hawaii | 1,268 | 0.88× |
| New Mexico | 1,266 | 0.75× |
| Nebraska | 1,188 | 0.71× |
| New Hampshire | 1,184 | 0.9× |
| West Virginia | 1,052 | 0.67× |
| Rhode Island | 1,004 | 0.94× |
| Maine | 892 | 0.74× |
| Alaska | 770 | 1.07× |
| Delaware | 749 | 0.81× |
| South Dakota | 572 | 0.74× |
| Vermont | 549 | 0.93× |
| North Dakota | 440 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Longchamp | 70.63× | Fashion & Accessoires |
| La Roche-Posay | 51.71× | Beauty & Wellness |
| Kérastase | 60.24× | Beauty & Wellness |
| Google News | 19.03× | News |
| Weleda | 132.53× | Beauty & Wellness |
| The UPS Store | 11.63× | Shopping |
| AccuWeather | 15.97× | Home & Garden |
| Kiehl's | 28.31× | Beauty & Wellness |
| CVS Pharmacy | 9.9× | Shopping |
| Edible Arrangements | 25.47× | Food & Beverages |
| Walgreens | 7.41× | Shopping |
| Bioderma | 41.38× | Beauty & Wellness |
| Paco Rabanne | 52.86× | Beauty & Wellness |
| Lip balm | 18.45× | Beauty & Wellness |
| StubHub | 15.69× | Travel & Leisure |
| Nivea | 29.54× | Beauty & Wellness |
| Horoscope | 12.96× | Health |
| Clarisonic | 62.05× | Beauty & Wellness |
| DocuSign | 15.07× | Technology & Electronics |
| AutoZone | 5.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.49 |
| Indulgence | JOY | 2.38 |
| Sustainability | BALANCE | 2.1 |
| Pet Ownership | JOY | 2.01 |
| Risk Appetite | THRILL | 1.97 |
| Design Affinity | PREMIUM | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.3% |
| Germany | 5.4% |
| Italy | 4.8% |
See Ahava audiences in other countries
More Personal care audiences in United States
- L'Oréal (11,443,644)
- European Wax Center (7,341,928)
- Lush (company) (6,280,438)
- Kiehl's (6,189,279)
- La Roche-Posay (4,521,932)
Frequently asked questions
How many fans does Ahava have in United States?
Ahava has an estimated audience of 335,323 people in United States, concentrated in California and New York.
What is the gender split and age of Ahava fans?
79.6% of Ahava fans are female, 20.4% are male, with an average age of 37.5 years.
Which brands do Ahava fans like most?
Ahava fans show strongest brand affinity for Longchamp (70.63×), La Roche-Posay (51.71×), and Kérastase (60.24×) over the country average.
Where do Ahava fans live in United States?
Ahava fans in United States are most concentrated in California (reach 39,490), New York (reach 38,721), and Texas (reach 25,717). These three regions account for the largest share of the active audience.
What other brands do Ahava fans also like?
Beyond Ahava itself, the audience over-indexes on La Roche-Posay (51.71×), Kérastase (60.24×), Google News (19.03×), and Weleda (132.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ahava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.