American Cancer Society Audience in United States

American Cancer Society logo

American Cancer Society has an estimated audience of 3,849,769 people in United States. 66.3% are female, 33.7% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Public speaking, South Asian cuisine, Jack White.

The average American Cancer Society fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Public speaking, with strongest over-indexing on Whataburger (1.8× the country average). Demographically, the American Cancer Society audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party · Subtype: Charity

Demographics of American Cancer Society fans

Demographic split for American Cancer Society audience in United States
MetricValue
Female66.3%
Male33.7%
Average age46.9
Estimated audience size3,849,769

Audience persona

The typical American Cancer Society fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for American Cancer Society in United States
RegionReachAffinity
California511,1511.21×
Texas276,1010.83×
Florida250,6310.96×
New York249,9421.16×
Pennsylvania171,1621.32×
Illinois160,5401.25×
Georgia156,9671.32×
Ohio143,4351.21×
New Jersey121,5841.24×
North Carolina119,5421.03×
Virginia111,1231.19×
Michigan103,2811.03×
Massachusetts98,2911.3×
Maryland81,7671.24×
Tennessee78,9801.02×
Minnesota69,2161.25×
Indiana67,5860.96×
Missouri66,8781.08×
South Carolina65,8481.14×
Wisconsin65,6811.13×
Washington64,2570.83×
Arizona61,9550.79×
Colorado51,9960.86×
Connecticut50,3911.31×
Alabama49,3570.92×
Kentucky48,8631.01×
Louisiana45,8160.92×
Oregon40,4540.92×
Oklahoma37,1680.87×
Mississippi33,1491.05×
Iowa32,4211.02×
Kansas28,8880.95×
Arkansas26,2400.83×
Nevada25,9750.7×
Utah21,1730.61×
Nebraska20,0481.04×
New Hampshire17,8531.18×
Hawaii17,0681.03×
Washington, District of Columbia15,9881.38×
West Virginia15,4390.86×
Idaho13,2780.69×
Rhode Island13,1271.07×
Maine12,6450.92×
New Mexico12,5510.65×
Delaware10,3870.98×
Montana8,0700.76×
Vermont7,1561.06×
South Dakota7,1120.8×
Alaska6,4800.79×
North Dakota6,0940.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Cancer Society audience
BrandAffinityCategory
Whataburger1.8×Food & Beverages
Pillow1.61×Home & Garden
Public speaking2.02×Politics & Society
South Asian cuisine3.1×Food & Beverages
Jack White1.53×Movies & TV
Brunello Cucinelli2.42×Fashion & Accessoires
WKRN-TV2.09×Movies & TV
Hebe1.93×Home & Garden
Layne Staley1.81×Music & Radio
CAC 401.53×Business & Career
Leverage (TV series)1.72×Movies & TV
Overboard (film)1.85×Movies & TV
Solo climbing1.55×Sports
Hattiesburg, Mississippi2.16×Travel & Leisure
Fast Five1.75×Movies & TV
Eli Lilly1.59×Health
Al Ahly SC1.76×Sports
Ludo (board game)2.31×Games
Lebanese cuisine1.57×Food & Beverages
Cachaça4.12×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Cancer Society audience
TraitClusterScore
Family OrientationCONSERVATISM1.93
Community OrientationOPEN1.49
Need for SecurityCONSERVATISM1.38
Quality AwarenessPREMIUM1.36
Career OrientationPOWER1.28
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for American Cancer Society
CountryShare
United States95.3%
India2.4%
Indonesia0.3%

See American Cancer Society audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does American Cancer Society have in United States?

American Cancer Society has an estimated audience of 3,849,769 people in United States, concentrated in California and Texas.

What is the gender split and age of American Cancer Society fans?

66.3% of American Cancer Society fans are female, 33.7% are male, with an average age of 46.9 years.

Which brands do American Cancer Society fans like most?

American Cancer Society fans show strongest brand affinity for Whataburger (1.8×), Pillow (1.61×), and Public speaking (2.02×) over the country average.

Where do American Cancer Society fans live in United States?

American Cancer Society fans in United States are most concentrated in California (reach 511,151), Texas (reach 276,101), and Florida (reach 250,631). These three regions account for the largest share of the active audience.

What other brands do American Cancer Society fans also like?

Beyond American Cancer Society itself, the audience over-indexes on Pillow (1.61×), Public speaking (2.02×), South Asian cuisine (3.1×), and Jack White (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Cancer Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.