Rascasse Audience Intelligence

American Cancer Society Audience in United States

A data profile of the people who buy, follow and care about American Cancer Society in United States — modelled from more than twelve digital signal sources. American Cancer Society has an estimated audience of 3,851,435 people in United States.

#38among NGO / Political Party in United States#321in Health

The average American Cancer Society fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cancer awareness, Nonprofit organization, Charitable organization, with strongest over-indexing on Cancer awareness (2.49× the country average).

Demographically, the American Cancer Society audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Cancer Society fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Cancer awareness.

Category: Health · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Cancer Society profile in United States.

Audience size
3.9M
in United States
Gender
66.3%♀
33.7% male
Age
46.9
average years
Country rank
#8285
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Cancer Society fans

66.3% are female, 33.7% are male, average age 46.9.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for American Cancer Society audience in United States
MetricValue
Female66.3%
Male33.7%
Average age46.9
Estimated audience size3,851,435
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the American Cancer Society audience in United States
Age bracketShare%
16-1910%
20-299%
30-3914%
40-4924%
50+43%
Fig. 04

Worldwide distribution

93.6%

of the worldwide American Cancer Society audience comes from United States.

Worldwide audience distribution share by country for American Cancer Society
CountryShare
United States93.6%
India2.4%
Mexico1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Cancer Society audience in United States is strongest.

Fig. 05

Top regions by affinity

American Cancer Society fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K1.27×
02Georgia~100K1.24×
03Connecticut~50K1.22×
04Pennsylvania~200K1.19×
05Massachusetts~90K1.19×
06California~500K1.17×
07Alaska~10K1.16×
08New Jersey~100K1.15×
09New York~200K1.14×
10Virginia~100K1.14×
11Missouri~70K1.14×
12New Hampshire~20K1.13×
13Washington, District of Columbia~10K1.13×
14Illinois~100K1.11×
15Wisconsin~60K1.11×
16Minnesota~60K1.11×
17South Carolina~60K1.10×
18Hawaii~20K1.09×
19Iowa~30K1.08×
20Nebraska~20K1.08×
21Maryland~70K1.06×
22Kentucky~50K1.05×
23Vermont~7K1.05×
24Rhode Island~10K1.04×
25Delaware~10K1.04×
26North Carolina~100K1.01×
27Tennessee~80K1.01×
28Mississippi~30K1.01×
29Michigan~100K0.99×
30Indiana~70K0.97×
31Louisiana~50K0.97×
32Kansas~30K0.97×
33Maine~10K0.97×
34Florida~200K0.96×
35Alabama~50K0.95×
36West Virginia~20K0.94×
37Montana~10K0.93×
38Oregon~40K0.92×
39South Dakota~8K0.92×
40North Dakota~7K0.91×
41Texas~300K0.87×
42Arkansas~30K0.86×
43Oklahoma~40K0.84×
44Washington~60K0.83×
45Colorado~50K0.82×
46New Mexico~20K0.82×
47Arizona~60K0.79×
48Idaho~10K0.77×
49Nevada~30K0.72×
50Utah~20K0.71×
Fig. 06

Affinity by region

Affinity by region — American Cancer Society, United States
0.71×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Cancer Society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Cancer Society audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career3.46×
02CitibankBusiness & Career3.23×
03Charitable organizationPolitics & Society2.62×
04RetirementBusiness & Career2.62×
05NASDAQBusiness & Career2.52×
06Cancer awarenessHealth2.49×
07PharmacyBusiness & Career2.47×
08Real propertyHome & Garden2.42×
09Health insuranceBusiness & Career2.39×
10Hardware storeHome & Garden2.07×
11Discount storesShopping2.06×
12Ace HardwareHome & Garden2.00×
13Nonprofit organizationPolitics & Society1.94×
14GeneticsKids & Family1.85×
15Dollar GeneralShopping1.62×
16Organic foodFood & Beverages1.58×
17BankingBusiness & Career1.54×
18Health careBusiness & Career1.53×
19InsuranceBusiness & Career1.51×
20Credit cardsBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Cancer Society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Cancer Society audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.14×
Community OrientationOPEN2.09×
Career OrientationPOWER1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Cancer Society audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Early Adopter MentalityPOWER0.66×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Cancer Society have in United States?

American Cancer Society has an estimated audience of 3,851,435 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Cancer Society fans?

66.3% of American Cancer Society fans are female, 33.7% are male, with an average age of 46.9 years.

03

Which brands do American Cancer Society fans like most?

American Cancer Society fans show strongest brand affinity for Cancer awareness (2.49×), Nonprofit organization (1.94×), and Charitable organization (2.62×) over the country average.

04

Where do American Cancer Society fans live in United States?

American Cancer Society fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do American Cancer Society fans also like?

Beyond American Cancer Society itself, the audience over-indexes on Nonprofit organization (1.94×), Charitable organization (2.62×), Pharmacy (2.47×), and Real property (2.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Cancer Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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