American Horror Story: Hotel Audience in United States

American Horror Story: Hotel logo

American Horror Story: Hotel has an estimated audience of 405,282 people in United States. 65.9% are female, 34.1% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Product design, Dog breed, Home construction, Autlán, Monogram.

The average American Horror Story: Hotel fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Dog breed, Home construction, with strongest over-indexing on Product design (11.44× the country average). Demographically, the American Horror Story: Hotel audience skews more female with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of American Horror Story: Hotel fans

Demographic split for American Horror Story: Hotel audience in United States
MetricValue
Female65.9%
Male34.1%
Average age33.3
Estimated audience size405,282

Audience persona

The typical American Horror Story: Hotel fan in United States is more female, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for American Horror Story: Hotel in United States
RegionReachAffinity
California47,8721.07×
Texas34,5300.99×
Florida23,4920.86×
New York21,3970.94×
Pennsylvania14,7121.08×
Illinois14,2351.05×
Ohio13,9331.12×
North Carolina12,3491.01×
Georgia12,1560.97×
Michigan10,6871.01×
Tennessee9,3781.15×
Virginia9,1490.93×
Indiana8,8961.2×
Arizona8,7241.05×
New Jersey8,2360.8×
Washington8,1791.01×
Colorado7,4201.16×
Missouri7,4191.14×
Massachusetts7,2750.91×
Kentucky6,6671.31×
Louisiana6,3451.21×
South Carolina6,0781×
Alabama6,0711.07×
Maryland5,9910.86×
Wisconsin5,6150.92×
Oklahoma5,4541.21×
Oregon5,1271.1×
Minnesota5,1200.88×
Nevada4,4301.13×
Arkansas3,6981.11×
Connecticut3,6480.9×
Iowa3,5641.07×
Utah3,2980.91×
Mississippi3,2710.98×
Kansas3,2501.02×
West Virginia2,3731.26×
New Mexico2,2111.09×
Idaho1,8390.9×
Nebraska1,7610.87×
New Hampshire1,6181.01×
Rhode Island1,4761.14×
Hawaii1,3230.76×
Maine1,3230.91×
Montana1,1150.99×
Washington, District of Columbia9260.76×
Delaware8550.76×
South Dakota8430.9×
Alaska7620.88×
North Dakota6610.79×
Vermont6190.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Horror Story: Hotel audience
BrandAffinityCategory
Product design11.44×Business & Career
Dog breed2.38×Pets & Animals
Home construction1.81×Home & Garden
Autlán29.72×Travel & Leisure
Monogram3.74×Home & Garden
Google Photos2.4×Technology & Electronics
Home staging5.01×Home & Garden
Nebraska Cornhuskers football2.91×Sports
3D printing2.05×Technology & Electronics
UK garage4.28×Music & Radio
Winemaking3.51×Food & Beverages
Endless Space18.59×Games
Ken Griffey Jr.5.78×Sports
Graham Greene (actor)4.49×
Saving2.12×Business & Career
Jesse Plemons2.38×Movies & TV
Kielbasa11.5×Food & Beverages
Isometric exercise5.71×Sports
Stamp collecting2.91×Home & Garden
Personalised Gifts2.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Horror Story: Hotel audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.51
ExtroversionTHRILL1.43
Urban LifestyleOPEN1.39
Luxury OrientationPREMIUM1.3
Social Media UsageJOY1.28
TraditionCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for American Horror Story: Hotel
CountryShare
United States53.0%
United Kingdom8.4%
Brazil5.6%

See American Horror Story: Hotel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does American Horror Story: Hotel have in United States?

American Horror Story: Hotel has an estimated audience of 405,282 people in United States, concentrated in California and Texas.

What is the gender split and age of American Horror Story: Hotel fans?

65.9% of American Horror Story: Hotel fans are female, 34.1% are male, with an average age of 33.3 years.

Which brands do American Horror Story: Hotel fans like most?

American Horror Story: Hotel fans show strongest brand affinity for Product design (11.44×), Dog breed (2.38×), and Home construction (1.81×) over the country average.

Where do American Horror Story: Hotel fans live in United States?

American Horror Story: Hotel fans in United States are most concentrated in California (reach 47,872), Texas (reach 34,530), and Florida (reach 23,492). These three regions account for the largest share of the active audience.

What other brands do American Horror Story: Hotel fans also like?

Beyond American Horror Story: Hotel itself, the audience over-indexes on Dog breed (2.38×), Home construction (1.81×), Autlán (29.72×), and Monogram (3.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Horror Story: Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.