Rascasse Audience Intelligence

American Horror Story: Hotel Audience in United States

A data profile of the people who buy, follow and care about American Horror Story: Hotel in United States — modelled from more than twelve digital signal sources. American Horror Story: Hotel has an estimated audience of 403,151 people in United States.

#3673among Movie / TV Show / Series in United States#7626in Movies & TV

The average American Horror Story: Hotel fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dirty Dancing, Married At First Sight, Stampin' Up!, with strongest over-indexing on Dirty Dancing (44.52× the country average).

Demographically, the American Horror Story: Hotel audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Horror Story: Hotel fan in United States is more female, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Dirty Dancing.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Horror Story: Hotel profile in United States.

Audience size
403K
in United States
Gender
65.9%♀
34.1% male
Age
33.3
average years
Country rank
#41445
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Horror Story: Hotel viewers

65.9% are female, 34.1% are male, average age 33.3.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for American Horror Story: Hotel audience in United States
MetricValue
Female65.9%
Male34.1%
Average age33.3
Estimated audience size403,151
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the American Horror Story: Hotel audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

52.3%

of the worldwide American Horror Story: Hotel audience comes from United States.

Worldwide audience distribution share by country for American Horror Story: Hotel
CountryShare
United States52.3%
United Kingdom8.4%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Horror Story: Hotel audience in United States is strongest.

Fig. 05

Top regions by affinity

American Horror Story: Hotel fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~6K1.26×
02West Virginia~2K1.22×
03Louisiana~6K1.13×
04Indiana~8K1.11×
05Oregon~5K1.11×
06Oklahoma~5K1.11×
07Tennessee~9K1.10×
08Nevada~4K1.09×
09New Mexico~2K1.09×
10Pennsylvania~10K1.07×
11Ohio~10K1.07×
12Missouri~7K1.06×
13Colorado~7K1.06×
14Arkansas~4K1.06×
15Arizona~9K1.05×
16California~50K1.03×
17Rhode Island~1K1.03×
18Alabama~6K1.02×
19Kansas~3K1.02×
20Michigan~10K1.01×
21Mississippi~3K1.01×
22Iowa~3K1.01×
23New Hampshire~2K1.01×
24Montana~1K1.00×
25Nebraska~2K0.99×
26Vermont<1K0.99×
27Illinois~10K0.98×
28Idaho~2K0.98×
29Maine~1K0.98×
30South Dakota<1K0.98×
31Alaska<1K0.98×
32Washington~8K0.97×
33Wisconsin~6K0.97×
34New York~20K0.96×
35Connecticut~4K0.96×
36Delaware~1K0.96×
37North Dakota<1K0.96×
38Massachusetts~8K0.95×
39South Carolina~6K0.95×
40Utah~3K0.95×
41Texas~30K0.94×
42North Carolina~10K0.94×
43Virginia~9K0.94×
44Georgia~10K0.93×
45Washington, District of Columbia~1K0.92×
46Maryland~6K0.91×
47Florida~20K0.90×
48Hawaii~2K0.90×
49Minnesota~5K0.88×
50New Jersey~9K0.84×
Fig. 06

Affinity by region

Affinity by region — American Horror Story: Hotel, United States
0.84×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Horror Story: Hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Horror Story: Hotel audience
#·InterestCategoryAffinity×
01Married At First SightMovies & TV47.70×
02Dirty DancingMovies & TV44.52×
03Stampin' Up!Shopping43.55×
04Project RunwayMovies & TV25.19×
05Black Mirror (TV series)Movies & TV18.43×
06The Strangers (2008 film)Movies & TV17.63×
07Brazilian WaxingBeauty & Wellness16.62×
08America First Credit UnionBusiness & Career16.53×
09Marilyn MonroeFashion & Accessoires16.41×
10Graphic novelLiterature11.89×
11Goth subcultureFashion & Accessoires10.66×
12Tyler PerryMovies & TV8.70×
13BeetlejuiceMovies & TV6.78×
14Psychological thrillerLiterature6.65×
15DC ComicsLiterature5.00×
16Broadway theatreTravel & Leisure4.63×
17Pizza HutFood & Beverages2.98×
18Planet FitnessSports2.92×
19TMZInternet & Social Media2.92×
20SubwayFood & Beverages2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Horror Story: Hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Horror Story: Hotel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
SpiritualityBALANCE1.50×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Horror Story: Hotel audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Sports ActivityPOWER0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Horror Story: Hotel have in United States?

American Horror Story: Hotel has an estimated audience of 403,151 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Horror Story: Hotel viewers?

65.9% of American Horror Story: Hotel fans are female, 34.1% are male, with an average age of 33.3 years.

03

Which brands do American Horror Story: Hotel fans like most?

American Horror Story: Hotel fans show strongest brand affinity for Dirty Dancing (44.52×), Married At First Sight (47.7×), and Stampin' Up! (43.55×) over the country average.

04

Where do American Horror Story: Hotel fans live in United States?

American Horror Story: Hotel fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do American Horror Story: Hotel fans also like?

Beyond American Horror Story: Hotel itself, the audience over-indexes on Married At First Sight (47.7×), Stampin' Up! (43.55×), Beetlejuice (6.78×), and Black Mirror (TV series) (18.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Horror Story: Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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