Rascasse Audience Intelligence

American Sign Language Audience in United States

A data profile of the people who buy, follow and care about American Sign Language in United States — modelled from more than twelve digital signal sources. American Sign Language has an estimated audience of 766,199 people in United States.

#71among Language in United States#9694among Topic in United States#1653in Politics & Society

The average American Sign Language fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Genetics, Outlet store, with strongest over-indexing on Superman (1.61× the country average).

Demographically, the American Sign Language audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Sign Language fan in United States is more female, around 34.8 years old, with strong Community Orientation tendencies and a notable affinity for Superman.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Sign Language profile in United States.

Audience size
766K
in United States
Gender
72.0%♀
28.0% male
Age
34.8
average years
Country rank
#28235
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Sign Language fans

72.0% are female, 28.0% are male, average age 34.8.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for American Sign Language audience in United States
MetricValue
Female72.0%
Male28.0%
Average age34.8
Estimated audience size766,199
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the American Sign Language audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

31.5%

of the worldwide American Sign Language audience comes from United States.

Worldwide audience distribution share by country for American Sign Language
CountryShare
United States31.5%
Italy11.9%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Sign Language audience in United States is strongest.

Fig. 05

Top regions by affinity

American Sign Language fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.23×
02California~100K1.19×
03Alaska~2K1.17×
04Virginia~20K1.16×
05Oklahoma~10K1.16×
06Utah~8K1.16×
07Indiana~20K1.15×
08Texas~80K1.14×
09Hawaii~4K1.14×
10Oregon~10K1.11×
11New Mexico~4K1.10×
12Maryland~10K1.06×
13Idaho~4K1.06×
14West Virginia~4K1.06×
15Ohio~20K1.05×
16Arkansas~7K1.04×
17Arizona~20K1.03×
18Minnesota~10K1.03×
19Maine~3K1.03×
20Missouri~10K1.02×
21Connecticut~8K1.02×
22Kansas~6K1.02×
23Kentucky~10K1.00×
24Mississippi~6K0.99×
25Massachusetts~10K0.98×
26Louisiana~10K0.98×
27Vermont~1K0.98×
28Michigan~20K0.97×
29Montana~2K0.97×
30North Dakota~2K0.97×
31South Dakota~2K0.96×
32Alabama~10K0.94×
33Washington, District of Columbia~2K0.94×
34North Carolina~20K0.93×
35South Carolina~10K0.93×
36New Hampshire~3K0.93×
37New Jersey~20K0.92×
38Colorado~10K0.92×
39Nevada~7K0.92×
40Delaware~2K0.92×
41Florida~50K0.91×
42Georgia~20K0.91×
43Iowa~6K0.91×
44Pennsylvania~20K0.90×
45Nebraska~3K0.90×
46Tennessee~10K0.89×
47Rhode Island~2K0.89×
48New York~40K0.87×
49Illinois~20K0.87×
50Wisconsin~10K0.84×
Fig. 06

Affinity by region

Affinity by region — American Sign Language, United States
0.84×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Sign Language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Sign Language audience
#·InterestCategoryAffinity×
01Outlet storeShopping4.28×
02Anne HathawayMovies & TV2.95×
03Book discussion clubLiterature2.84×
04Non-alcoholic beverageFood & Beverages2.81×
05LibraryLiterature2.30×
06Microwave ovenHome & Garden2.28×
07GeneticsKids & Family2.19×
08Charitable organizationPolitics & Society2.14×
09Career developmentBusiness & Career1.96×
10Britney SpearsMusic & Radio1.92×
11PhilanthropyArts & Culture1.92×
12ZooKids & Family1.84×
13PharmacyBusiness & Career1.81×
14Nonprofit organizationPolitics & Society1.71×
15InnovationBusiness & Career1.63×
16SupermanMovies & TV1.61×
17Veterinary medicineBusiness & Career1.59×
18TraditionPolitics & Society1.54×
19BakeryFood & Beverages1.52×
20Musical theatreMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Sign Language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Sign Language audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.01×
PatriotismCONSERVATISM1.53×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Sign Language audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.83×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Sign Language have in United States?

American Sign Language has an estimated audience of 766,199 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Sign Language fans?

72.0% of American Sign Language fans are female, 28.0% are male, with an average age of 34.8 years.

03

Which brands do American Sign Language fans like most?

American Sign Language fans show strongest brand affinity for Superman (1.61×), Genetics (2.19×), and Outlet store (4.28×) over the country average.

04

Where do American Sign Language fans live in United States?

American Sign Language fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do American Sign Language fans also like?

Beyond American Sign Language itself, the audience over-indexes on Genetics (2.19×), Outlet store (4.28×), Nonprofit organization (1.71×), and Charitable organization (2.14×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See American Sign Language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Sign Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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