American Sign Language Audience in United States

American Sign Language has an estimated audience of 766,199 people in United States. 72.0% are female, 28.0% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Superman, Do it yourself (DIY), Bachelor of Business Administration, Harry Potter, Genetics.

The average American Sign Language fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Do it yourself (DIY), Bachelor of Business Administration, with strongest over-indexing on Superman (1.88× the country average). Demographically, the American Sign Language audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of American Sign Language fans

Demographic split for American Sign Language audience in United States
MetricValue
Female72.0%
Male28.0%
Average age34.8
Estimated audience size766,199

Audience persona

The typical American Sign Language fan in United States is more female, around 34.8 years old, with strong Community Orientation tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for American Sign Language in United States
RegionReachAffinity
California101,8281.21×
Texas71,7131.09×
Florida48,9030.94×
New York39,6850.93×
Ohio25,1761.07×
Pennsylvania23,2890.9×
Georgia22,7160.96×
Illinois21,8440.86×
North Carolina21,7790.94×
Virginia21,0691.13×
Washington19,6431.28×
Michigan19,5360.98×
New Jersey17,6220.9×
Arizona16,5591.06×
Indiana16,2881.16×
Massachusetts15,2051.01×
Maryland14,1901.08×
Tennessee14,1480.92×
Missouri13,0071.05×
Colorado11,5730.96×
Minnesota11,2511.02×
South Carolina10,6600.92×
Alabama10,4130.97×
Oklahoma10,2691.21×
Louisiana9,7780.99×
Kentucky9,7681.02×
Oregon9,3751.07×
Wisconsin9,3750.81×
Utah7,7601.13×
Connecticut7,5770.99×
Nevada6,9410.94×
Arkansas6,6851.06×
Mississippi6,3061×
Kansas6,1091.01×
Iowa5,5130.87×
New Mexico4,3201.12×
Hawaii3,9931.21×
West Virginia3,9481.11×
Idaho3,9021.02×
Nebraska3,2470.84×
Maine2,8201.03×
New Hampshire2,6320.87×
Washington, District of Columbia2,2900.99×
Montana2,0130.95×
Rhode Island1,9610.8×
Alaska1,9581.19×
Delaware1,7200.81×
South Dakota1,6840.95×
North Dakota1,3250.84×
Vermont1,2600.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Sign Language audience
BrandAffinityCategory
Superman1.88×Movies & TV
Do it yourself (DIY)2.14×Home & Garden
Bachelor of Business Administration20.85×Business & Career
Harry Potter1.93×Movies & TV
Genetics2.38×Kids & Family
Musical theatre2.22×Movies & TV
Take-out2.05×Food & Beverages
Nail salon2.86×Beauty & Wellness
Natural skin care2.46×Beauty & Wellness
Dentistry2.06×Business & Career
Powerball1.61×Games
Hormone3.01×Health
Sephora1.59×Shopping
Special education5.41×Business & Career
Disneyland1.78×Travel & Leisure
Batman1.77×Movies & TV
Local food1.81×Food & Beverages
Artificial nails2.88×Beauty & Wellness
Made in USA2.13×Business & Career
Outlet store3.58×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Sign Language audience
TraitClusterScore
Community OrientationOPEN1.49
Early Adopter MentalityPOWER1.46
DIY MentalityTHRILL1.35
CreativityOPEN1.25
Healthy LifestyleBALANCE1.23
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for American Sign Language
CountryShare
United States31.5%
Italy11.9%
Germany5.9%

See American Sign Language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does American Sign Language have in United States?

American Sign Language has an estimated audience of 766,199 people in United States, concentrated in California and Texas.

What is the gender split and age of American Sign Language fans?

72.0% of American Sign Language fans are female, 28.0% are male, with an average age of 34.8 years.

Which brands do American Sign Language fans like most?

American Sign Language fans show strongest brand affinity for Superman (1.88×), Do it yourself (DIY) (2.14×), and Bachelor of Business Administration (20.85×) over the country average.

Where do American Sign Language fans live in United States?

American Sign Language fans in United States are most concentrated in California (reach 101,828), Texas (reach 71,713), and Florida (reach 48,903). These three regions account for the largest share of the active audience.

What other brands do American Sign Language fans also like?

Beyond American Sign Language itself, the audience over-indexes on Do it yourself (DIY) (2.14×), Bachelor of Business Administration (20.85×), Harry Potter (1.93×), and Genetics (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Sign Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.